Product Strategy

ProductPlan recently conducted a customer feedback survey, and key insights will guide the direction of product development.

ProductPlan has analyzed the trends and distilled them into bite-sized insights so that you can thrive as a busy product leader.

Ongoing product planning can help you stay ahead. The ability to adapt and adjust to changing strategies can position your team for success.

A successful product strategy balances the moonshot initiatives as well as the steady incremental enhancements your product needs.

Now in Open Beta, ProductPlan let's you capture your product strategy, track your OKRs, and connect roadmap initiatives to broader goals.

Some product teams get caught up in releasing more features. None of it matters if those features aren’t solving real customer problems.

Learn how tying your launch to your product roadmap can help your team reach their goals and objectives through a successful product launch.

Why is a reactive product strategy the go to for product teams? Learn about the difference between a reactive and proactive product strategy

Product success and user experience go hand in hand when it comes to ensuring that your team can achieve product success. Learn more!

There is no shortage of product ideas. Customer feedback and feature requests can all be the starting point for your next great opportunity.

I’d like to walk you through what research and discovery looked like for us and share the lessons we learned along the way.

Rivian's senior product designer sat down with the ProductPlan team to discuss his experience with Rivian’s R1T electric truck launch.

The recent rise of product operations is an exciting development, and it can be a valuable addition to any product-centered company.

Kicking off a greenfield project presents unique challenges and requires a different approach from other types of product development.

What is product transformation? Product transformation requires product leaders to embrace and prepare for transformation scenarios.

An epic in product management is a group of related development tasks between high-level strategic themes and actionable user stories

An effective penetration pricing strategy provides an organization the space to target customers with specific price points.

Product leaders who know the difference between business strategy vs. product strategy can help align their product goals with the business.

Learn how an OKR methodology can help your product team establish their goals and help your team reach alignment through consistency.

Standardization enables teams to have time to do meaningful work. Learn the five ways you're doing extra work and how to avoid it.

Product Reputation | Learn where to uncover potential problems and ways product managers ensure they address critical details.

The product mindset vs. project mindset has one distinct difference with the former focusing more on an iterative process that has outcomes.

Tailoring your communication with a product roadmap can help you align your stakeholders around a clear product vision.

Understanding product vision vs product strategy allows product professionals to realize both help establish alignment amongst product teams.

A enterprise digital transformation provides an ideal opportunity to create exciting solutions to those customer problems.

Slack's product strategy used customer feedback to develop a tool that creates geater team alignment and ease of communication.

To insure that your product launch momentum continues assure that you keep all important stakeholders aligned around a product roadmap.

Product teams stay organized when they have the information they need to maintain and share in a product roadmap.

Just as your product evolves over time, so will your user personas. Product teams need to stay on top of emerging user personas.

Product-centric vs. customer-centric organizations are similar in their pursuit of creating internal alignment. Yet many differences exist.

Product managers should understand the difference between ideas vs. opportunities. In this post, we’ discuss those differences.

Customer feature requests for your customers are feedback, not commitments. Utilize them as a source of inspiration for new product ideas.

It’s not a matter of OKRs vs outcomes. It’s how the two concepts work together and help you build a successful product.

This piece explores the role of objectives and key results and provides best practices for creating your own OKRs

The jobs-to-be-done framework helps you discover what customers are trying to accomplish. Utilize it during a digital transformation.

Learn the landscape for product-led organizations in 2023, specifically through the lens of our 2023 State of Product Management Report.

Product leaders who implement a value-based product development strategy can ensure their team stay focused on the right features.

Learn more about the most common challenges to implementing a prioritization framework that can align teams and gain stakeholder buy-in.

Knowing the difference between centralized vs decentralized idea management empowers you to align your product team behind a shared vision.

ProductPlan's annual planning webinar provides its audience with insight into the process. Here are our four takeaways from the webinar.

Don't allow your product team to succumb to the SaaS Winter. Learn strategies to keep your team afloat during a SaaS Winter.

Product leaders should understand the benefits and differences between annual product planning and quarterly planning. Learn more!

Crowdsourcing product ideas assists product teams in developing products that provide solutions for previously untapped markets.

Explore how implementing a competitive intelligence strategy can help launch your product in an already competitive SaaS market.

In a clustered SaaS market, product teams can differentiate their product by listening to their customer base.

An aligned product vision allows your product team to align behind product strategy that promotes organizational goals.

Driving alignment around product strategy requires more than hosting a company-wide roadmap presentation. Here are 5 strategies to align your team.

Learn how an effective product strategy can benefit from establishing a killer product strategy framework to align your team around.

Successful product leaders create a product strategy that aligns the company's vision to the product roadmap. Learn how in this guide.

Are you ignoring product gaps that might be derailing your strategy? Learn how to develop a process for identifying potential product gaps.

Is your roadmap a list of features? Here's how a feature-less roadmap can help your product strategy and align your product team.

Executive-level shiny object syndrome can eat away at progress made around your roadmap. Learn how to prevent this from happening.

There is often a disconnect between product outcomes and overall company KPIs. Learn how to make sure your product makes a real impact.

What does a bad product strategy look like and how can it hurt your success? Learn the various signs denoting a bad product strategy.

Feature metrics are the basis that product managers need to build their strategy and roadmap. These metrics help define your product vision.

Should you extend a mature product’s lifecycle by taking it into new markets? Or should you focus on building new products?

Sticking to your product vision means product managers need to say no. Discover the importance of your product vision and how to say no.

Reduce churn by building a sticky SaaS product. Learn how to invest in your product before it launches to create a sticky product experience.

In an Agile world, your product team must agree on the “Definition of Done”. We outline how to define "done" and how to implement it with your product team.

Discover the problem with feature-driven roadmaps and why outcome-driven roadmaps are the secret to a focused product strategy.

In this post we’ll discuss how product management can help to promote innovation—by making it the company-wide effort it should be.

We'll explore a few ways you can measure product-market fit and ensure you're heading in the right direction.

Building a successful product team requires more than hiring additional product managers. You need to determine how to structure your product team.

Are you getting feature requests from prospects? Here's some considerations to remember when handling a dealbreaker request.

If you’re a product manager, your roadmap should always remain high level. Here's 5 reasons why you should organize your roadmap by themes.

Excitement features can deliver outsized ROI. But how can you identify the excitement features worth adding to your product?

Should you be prioritizing product innovation more? Make sure your product isn't a slow-melting ice cube by focusing on these 3 strategies.

Design flaws can represent great opportunities for your product team to innovate. Here’s how to find design flaws and capitalize on them.

The decision to end-of-life a product is rarely an obvious call. It's product's job to take them through the phase-out or sunsetting process.

Even large organizations can be agile and innovate rapidly. Let's look at how product managers can drive innovation in large organizations.

Product pricing is one of the most difficult aspects of product management. Keep reading for ideas on how to price your product.

What makes successful products, successful? Learn what factors were at play to make companies like Netflix and Dropbox so wildly successful.

A look at the reasons behind 4 product failures like ICQ, Blockbuster, Google Glass, and Microsoft Zune and what product managers can learn.

What exactly is software refactoring and why does it matter to product management? Learn why and how to budget development resources.

Product innovation should help solve problems. Here, we define product innovation and outline innovation techniques you can make.

As a product manager, you’re probably highly skilled at testing certain aspects of your product and market. Here’s 5 things you should test.

Putting a product out into the world is an exciting moment in a product manager’s career, but learn when to stop gathering customer feedback.

What should product managers focus on? They often move quickly between strategic decisions and tactical details. Is there a proper ratio?

Read our high-level overview of why you should track product strategy metrics and how to connect them to your product decisions.

If you’re responsible for product strategy, you need a defined approach to develop a winning product strategy. Here’s our 5-step battle-tested process.

When something goes wrong with your product, you can’t just hope the situation corrects itself. It’s time to pivot your product.

Simplicity is like a secret weapon for your product and business. Have you taken advantage of it, starting with a clear product mission?

Your product features aren’t actionable, so they need to be broken into user stories. Learn 3 tips for developing effective user stories.

Take your product team to the next level with these 5 lessons about innovative design thinking and collaboration from IDEO.

Your product failed, and you’re wondering what to do now. Ask yourself these five questions after a disappointing product launch.

Good product managers learn about their personas by talking with their products’ users. But great product managers always ask this question.

Developing a product strategy doesn’t need to be a challenge. Let us show you how to cut corners. Your competitors will love you for it!

Product roadmaps will vary according to a company’s stage. We're exploring how different a roadmap is for startup and enterprise companies.

Snapchat is one of the most valuable social media companies, and not by accident. The team made some very smart decisions. Find out what.

Finding product management articles about how to build great products is easy. So we’ve taken a different approach.

A top down product strategy remains a vital step in the process of building a product, as well as producing a product roadmap.

See how product roadmap software from ProductPlan helps AppFolio, a fast-growing SaaS business, communicate their product strategy.