ProductPlan 4.3 | Craft-io 4.5

Stop paying extra to see the whole picture. 

Craft.io places product strategy, feedback, capacity planning, and portfolio management in add-ons or higher tiers. ProductPlan includes product intelligence, prioritization, portfolio views, and unlimited viewers in one plan, so teams can build, evaluate, and share the roadmap without piecing together the platform they need.

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4.3/5 on G2

Trusted by leading product teams

VirginAtlantic
Verifone
Trane Technologies
Teach For America
Standard Life
SLB
Shell Energy Solutions
Schneider Electric
Northwestern University
National Van Lines
Mirion Technologies
Ministry of Justice
Michelin
Medtronic
Lexmark
Lockheed Martin
Hubspot
Gulfstream
Dollar Tree
Crate&Barrel
Brightstar
Boston Dynamics
Amica

See where ProductPlan stands apart 

Build with evidence.
ProductPlan brings customer conversations, surveys, feedback, and other signals together so product teams can build the right thign with evidence.
Drive alignment everywhere.
Executives, engineering, sales, and customers each see the roadmap at the level of detail they need, all from one live plan that updates automatically as priorities change. 
Track delivery status.
ProductPlan stays focused on roadmap strategy, prioritization, and portfolio visibility. Engineering execution stays in Jira, Azure DevOps, or whatever system your team already runs. Real-time bi-directional sync and effortless backlog management integrations make it easy to manage innovation everywhere.

See how ProductPlan and Craft.io compare

Roadmapping and planning
Feature
Roadmap views
Customizable views for different audiences, connected to one live roadmap
Table, timeline, Kanban, swimlane, and release timeline views
Portfolio planning
Native portfolio views across products and teams
Available with Enterprise
Prioritization
Prioritization boards supported by synthesized customer signals
Limited prioritization on Starter; broader frameworks and custom methods available on higher plans
Objectives and strategy
Connect roadmap items to objectives and key results (OKR)
Product strategy and OKR capabilities available as a Pro add-on or with Enterprise
Backlog management
Not a native capability; connects to Jira, Azure DevOps, and other engineering tools
Includes backlog, work-item, and feature-definition tools 
Dependencies and risks
Risk and dependency tracking included
Dependency management on Pro; cross-product dependencies with Enterprise
Roadmap sharing
Share live roadmap views with stakeholders
LiveShare available with Pro and Enterprise
Product Intelligence and Feedback
Feature
Roadmap views
Customizable views for different audiences, connected to one live roadmap
Table, timeline, Kanban, swimlane, and release timeline views
Portfolio planning
Native portfolio views across products and teams
Available with Enterprise
Prioritization
Prioritization boards supported by synthesized customer signals
Limited prioritization on Starter; broader frameworks and custom methods available on higher plans
Objectives and strategy
Connect roadmap items to objectives and key results (OKR)
Product strategy and OKR capabilities available as a Pro add-on or with Enterprise
Backlog management
Not a native capability; connects to Jira, Azure DevOps, and other engineering tools
Includes backlog, work-item, and feature-definition tools 
Dependencies and risks
Risk and dependency tracking included
Dependency management on Pro; cross-product dependencies with Enterprise
Roadmap sharing
Share live roadmap views with stakeholders
LiveShare available with Pro and Enterprise
Product Intelligence and Feedback
Feature
Customer-signal synthesis
Synthesizes conversations, survey responses, and CRM data into prioritized insights
Guru AI synthesizes feedback and product information
Idea capture and management
Included
Included
Feedback management
Connect customer signals to prioritization and roadmap decisions
Collect and connect feedback to product work
Feedback portal
Included in ProductPlan's platform plan
Not available on Starter; Pro add-on; included with Enterprise
Stakeholder-ready views
Audience-specific roadmap views generated from the same live plan
Guru AI can summarize roadmaps and initiatives
Access, Pricing, and Support
Feature
Pricing model
One all-in platform plan
Starter, Pro, and Enterprise plans
Published editor price
Custom quote
Starter from $19/editor/month; Pro from $79/editor/month (billed annually)
Viewer access
Unlimited viewers included
Not available on Starter; unlimited viewers on Pro and Enterprise
Portfolio management
Included
Enterprise only
Product strategy
Included
Pro add-on or Enterprise
Feedback portal
Included
Pro add-on or Enterprise
SSO
Included
Enterprise only
Automated user provisioning (SCIM) 
Included
Not confirmed
White-glove onboarding
Included
Enterprise only
Customer success manager
Dedicated CSM included
Shared CSM on Pro; dedicated CSM on Enterprise
Public API
Available
Enterprise only
Integrations
Feature
Jira
Native integration
Native integration
Azure DevOps
Native integration
Available; on-premises support Enterprise only
Slack
Supported
Enterprise only
Get a live walkthrough
1
Product intelligence

Turn customer feedback into a decision you can defend.

Customer feedback is often spread across calls, surveys, CRM records, and notes. Read separately, patterns are hard to see, and a single loud request can carry more weight than it deserves.

ProductPlan brings those signals together and surfaces the patterns across them, so product teams can compare opportunities and back a priority with evidence.

2
Stakeholder alignment

Stop rebuilding the roadmap for every meeting.

Your CEO wants direction and business impact. Engineering needs timing and dependencies. Sales needs a clear view of what is planned.

ProductPlan lets each audience see the same plan at the level of detail they need, from one live roadmap that updates automatically as priorities change.

3
Strategic focus

A roadmap, not a second engineering tool.

ProductPlan is built for a different altitude than a full product-operations suite. Product leaders communicate direction, evaluate priorities, and maintain portfolio visibility, while detailed work, like backlogs, feature specifications, and delivery tasks, stays in Craft.io or wherever engineering already runs it.

4
Predictable packaging

Use the platform. Skip the add-ons.

Craft.io's Starter plan covers core roadmapping. Product strategy and the feedback portal are available as Pro add-ons, while portfolio management is reserved for Enterprise. 

ProductPlan includes roadmapping, prioritization, portfolio views, product intelligence, security, and onboarding in one plan, so the team never has to decide which capability belongs in a higher tier.

5
Portfolio visibility

See the whole portfolio without losing the story.

As the number of products and teams grows, leaders need more than a list of initiatives. They need to see where the organization is investing, what changed, and where priorities conflict.

ProductPlan brings products, teams, objectives, and priorities into one shared portfolio view, without stitching together updates from separate roadmaps.

Trusted by leading product teams

VirginAtlantic
Verifone
Trane Technologies
Teach For America
Standard Life
SLB
Shell Energy Solutions
Schneider Electric
Northwestern University
National Van Lines
Mirion Technologies
Ministry of Justice
Michelin
Medtronic
Lexmark
Lockheed Martin
Hubspot
Gulfstream
Dollar Tree
Crate&Barrel
Brightstar
Boston Dynamics
Amica
"If you like taking initiative, solving problems, and actually seeing your ideas turn into real outcomes, this is a place where that happens quickly.”
Dannon R
|
FULL STACK ENGINEER | 5 YEARS
We have an incrediby talented team who takes pride in creating a quality experience.
David Bowland
|
DIRECTOR OF ENGINEERING
Show up, stay curious, and keep improving—that’s how great products (and partnerships) are built.
Gino Smith
|
ACCOUNT EXECUTIVE
I'm inspired and motivated by helping our customers build and communicate with purpose and see their innovation unlocked.
Katie Hallock
|
CUSTOMER SUCCESS MANAGER
Success isn't a handoff after the sale. It's a relationship built over every interaction.
Mary Ann Bennett
|
CUSTOMER SUCCESS MANAGER
Great products are built by listening, learning, and iterating.
Charlotte Gutrich
|
PRODUCT MANAGER
Culture is a product too. We build it with the same intentionality we bring to every feature.
Mackenzy Paschich
|
DIRECTOR OF PEOPLE OPS
Design isn't decoration, it's the difference between a product people use and one they love.
Marianne Cobbs
|
DIRECTOR OF PRODUCT DESIGN
The best research doesn't validate your ideas. It makes you question them.
Adrian Bryant
|
Director of Product Management
Implementation is where promises become reality. That's the moment that matters most to a customer.
Zach Adair
|
VP OF CUSTOMER OPERATIONS
Financial rigor and product ambition aren't opposites. The best companies practice both at once.
Greg Buschur
|
SVP OF FINANCE
What product teams struggle with today isn't execution, it's certainty. We built the Product Intelligence Platform to give them both.
Steven Cohn
|
CEO
It aligns every business entity and shared service unit across the same priorities, solving the problem of a unified system of record and source of truth.
Sabharish K
|
Senior Business Process Optimization Engineer
It is helping me plan my roadmap of projects that are in my backlog, helping me to communicate rough deadlines to teams in the organization.
Verified User in Banking
|
Verified G2 User
The initial setup was very easy, and I was impressed with the time it took to get it up and running - which was in no time. Onboarding was a great experience as well, and we were all well-versed after just a couple of meetings.
Sabharish K
|
Senior Business Process Optimization Engineer - Verified G2 User
Our team previously created roadmaps in PowerPoint which are hard to update and difficult to share with Sales, clients, and execs. ProductPlan allows us to create multiple views of the same roadmap and really flush out initiatives and dependencies.
Verified User in Financial Services
|
Verified G2 User
There aren't a million and one configuration options, and you don't have to worry about whether you have a given feature or not - everyone has all the features. Support has been good, and our implementation process was straightforward.
Verified User in Computer Software
|
Verified G2 User
ProductPlan is very user-friendly and easy to implement. Previously, priorities and timelines were scattered across documents and conversations, making it difficult to get a unified view. ProductPlan centralises everything in one place.
Kavya A.
|
Agile Delivery Coach - Verified G2 User
There's no clunky configuration and no code is required, which makes everything simple. The interface is straightforward, with everything in one spot. It always presents well and facilitates understanding among team members.
Aryeonne J.
|
Verified G2 User
ProductPlan helps me bridge the gap between strategy and execution. Before, roadmaps were scattered across spreadsheets and slides. Now, I can centralize all product initiatives in one place and make sure leadership, engineering, and design are always on the same page.
Sravya M.
|
Data Engineer - Verified G2 User
Execution got faster, but thinking became the real differentiator.
Setu Shah
|
Senior Director of Global Product Strategy, Oracle
We were easily able to take ideas that existed throughout the organization and export them into ProductPlan, and the buildout was really simple and seamless with our support team and ProductPlan.
Nicole Leonard
|
Chief Product Officer
ProductPlan gives our leadership and council one place to see every initiative, what's on track, and where decisions are needed.
Director of Digital Services
Because of ProductPlan’s elegance and simplicity, it is an easy tool to bring into a process. It’s more valuable today than in the beginning because of its simplicity.
Mark Rattin
|
VP of Product
It was a fit for Geocaching for where we are at and where I anticipate us going. ProductPlan lets us be fast and not overanalyze everything. As we mature our processes, it will be able to evolve along with us.
Allison Kelsey
|
Director of Product
We concluded that ProductPlan was easy to use, easy to deploy, and met the core needs of what we were looking for.
Product Manager
It makes it easy for my stakeholders and project managers to know what my team is doing and when, reducing communication and miscommunication. The setup is a breeze, and I find it much easier for users than our previous tool.
Mel C
|
Verified G2 User
Our Product team has experienced a significant transformation since adopting ProductPlan. The ability to share our roadmap via a link has been a game changer and makes it easier than ever to communicate and coordinate with everyone involved in our projects.
Verified User in Financial Services
|
Verified G2 User
ProductPlan has just enough. I don’t want tools that have so much functionality that it’s too hard to learn and never gets used or we only use a fraction of features.
Jason Wix
|
Director of Program Management
It allows us to create several levels of roadmaps for different audiences in the company. Middle management can see the plans for the quarter and year, and upper management can understand how all the blocks fit together from different products at different times.
Leo (Lior) M.
|
Product Management Manager
It allows each product team to map out their plans for the future and then we are able to share that with our customers in a portfolio view combining all product roadmaps into a single portfolio.
Verified User in Food Production
|
Verified G2 User
Gives me a full roadmap of all the upcoming projects that's easy to read. I like the expanding and minimizing view so I can condense or expand rows as needed.
Verified User in Online Media
|
Verified G2 User
ProductPlan has helped us improve the business by giving us back our time to think strategically, not tactically, about how to share information.
Dan Larsen
|
Technical Product Manager
Standardization is a scary word that's viewed as being slow and heavy-handed and stifling innovation, but ProductPlan was an accelerator for us.
Warren Boerger
|
Global Head of Seeds Digital Product and Machinery Partnerships
The visualization features of ProductPlan are incredibly valuable as they allow me to create a live updated view with different portfolio views, eliminating the need for multiple copies of roadmaps and ongoing manual updates.
Bastian G.
|
Verified G2 User
ProductPlan is excellent for organizing major initiatives and campaigns in a single place, making it easy to compare their importance and align them with the calendar year.
Verified User in Financial Services
|
Verified G2 User
ProductPlan gives us tools for roadmapping, for planning releases, and for collecting customer feedback. ProductPlan gives us the essentials for bringing that together in one place.
Verified User in Computer Software
|
Verified G2 User
Building out business cases for potential projects, prioritizing those projects, and then transparency and traceability into executing those projects. This allows us visibility at any level into the roadmap of ideas into delivered software.
Darren S.
|
Product Owner
ProductPlan gives us a clear, visual way to organize our initiatives. It helps connect strategy, timelines, and ownership in one place, making it easier to align teams and keep everyone focused on the same goals.
Enrique C.
|
VP Chubb Studio Portfolio Manager
I use ProductPlan to create roadmaps for my team, providing transparency for other teams and leadership. The different views feature enables me to create various roadmap styles, catering to different team needs and preferences.
Rena T.
|
Verified G2 User
It saves time, improves clarity, and keeps teams aligned. Its Jira integration connects the plan to its related stories and epics without extra manual work.
Randolph B.
|
Product Business Analyst
The road mapping feature allows us to clearly visualize deliveries and timelines throughout the different phases of product development.
Verified User in Hospital & Health Care
|
Verified G2 User
Ability to manage major milestone delivery plans to showcase to customers. Ability to have multiple internal delivery plans with views required for technical as well as product stakeholder audiences.
Verified User in Computer Software
|
Verified G2 User
It helps Product Managers focus on addressing real issues rather than worry about capturing all the aspects of a roadmap.
Verified User in Logistics and Supply Chain
|
Verified G2 User
ProductPlan provides a consolidated view of the roadmap across different segments and product groups. It has an umpteen number of export options to communicate the roadmap out to external stakeholders.
Verified User in Logistics and Supply Chain
|
Verified G2 User
We're not making roadmaps because it's fun, we're making roadmaps because we're trying to tell something to somebody. With ProductPlan, our product management team is spending less time talking about what we're doing and more time actually doing it.
Chris Dudak
|
Senior Manager Product Management
The ProductPlan roadmap gets everything in my brain out into a very digestible picture - being able to articulate my vision and save my sanity makes me feel so much more organized, prepared, and ready.
Courtney Freitag
|
Senior Product Manager IT Digital Solutions
ProductPlan helps align your teams and enhances the transparency across everything. It lets you organize and structure your product roadmap for the next few years.
AMN Healthcare Team
“ProductPlan's integration with Azure DevOps displays the status of the roadmap and facilitates seamless communication between the two platforms. The integration is a key component that makes ProductPlan especially useful in my workflow.”
James L.
|
Verified G2 User
For us, ProductPlan works exceptionally well alongside Jira, as it gives us an effective way to share the status of each project. Thanks to the Jira integration, we can usually manage all our updates in a single platform, which streamlines our workflow.
Alex V.
|
Growth Manager and Growth Team Lead
ProductPlan's smooth integration with Azure DevOps enriches its functionality by streamlining processes and enhancing productivity.
Ali S.
|
Director of Product
The capability to provide visibility to external stakeholders with a single source of truth from Jira, while maintaining the flexibility to filter and tailor live roadmaps for different stakeholders, is immensely beneficial.
Bastian G.
|
Verified G2 User
Integration with Jira and Slack was a huge selling bonus for us and has worked well. When an integration isn't available, having the webhooks to customize an integration is a nice touch.
Verified User in Financial Services
|
Verified G2 User
I like the integrations and the ease of use. I find it easy to create roadmaps that I can use in communication with my leadership about my team's work.
Verified User in Banking
|
Verified G2 User
There are many planning tools but ProductPlan looks great, easy on the eye, and is very easy to use. We have been able to use the road maps as a quick glance reference in meetings and have the teams collaborate by reviewing road maps and adding comments and notes to keep everyone updated.
Mike R.
|
e-ROV Product Owner
ProductPlan is a simple and easy-to-use tool to quickly build roadmaps. The connection to external data sources such as ADO is a very useful feature.
Verified User in Oil & Energy
|
Verified G2 User
The roadmap feature enables alignment and clarity in quickly and easily communicating plans and potential milestones. The software can help team members focus on tasks and milestones relevant to their skills, making it easier for them to own their responsibilities.
Michael M.
|
Verified G2 User
The platform supports everything from ideation, to goal setting, to roadmapping and outlining initiatives. It's pretty intuitive and was easy to integrate.
Verified User in Financial Services
|
Verified G2 User
It's easy to use, easy to navigate, and the roadmaps are professional-looking and easy to follow.
Sarah H.
|
Senior Director of IT Strategy and Collaboration
ProductPlan allows us to visualize ideas at a high level without requiring extensive effort to produce detailed plans. Its ability to serve as a central source of information is incredibly valuable, especially when dealing with plans spread across multiple tools.
Thomas R.
|
Verified G2 User
ProductPlan creates alignment and ensures that roadmaps look consistent across various teams, even when those teams operate using different tools and methodologies. This significantly enhances transparency and understanding.
Maria L.
|
Verified G2 User
I love how ProductPlan enables me to build and communicate roadmaps clearly and visually, turning strategy into an easy-to-understand plan that aligns product, engineering, and leadership teams.
Carolina C.
|
Verified G2 User
ProductPlan makes it easy to turn high-level ideas into clear, visual roadmaps that everyone on the team can understand.
Sravya M.
|
Data Engineer
UX is nice and easy to use, and they're consistently adding new features.
Verified User in Online Media
|
Verified G2 User
ProductPlan's intuitive interface truly enhances my experience by making navigation straightforward and effortless. This ease of use simplifies the complex task of building product roadmaps and company strategies.
Karol R.
|
Verified G2 User
The visual roadmap format facilitates clear, quick understanding of priorities, timelines, and direction without the need for lengthy explanations. This makes alignment and decision-making much faster across teams and stakeholders.
Carolina C.
|
Verified G2 User
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Slide Right
Making the switch

Moving from Craft.io to ProductPlan.

Switching roadmap platforms can feel like a big project.
It doesn't have to be.

ProductPlan includes white-glove onboarding and a dedicated customer success manager with every plan. We can have you up and running in days–our process moves as fast as you do. Your team is supported every step of the way.

Week 1
Discovery
Technical kickoff, current Craft.io workspace review, roadmap and portfolio inventory, user-role mapping, SSO requirements, and Jira or Azure DevOps integration planning. 
Week 2
Configuration
Roadmap data import, field mapping, portfolio configuration, audience-specific view setup, permissions, and development-tool synchronization.
Week 3
Rollout
Roadmap-owner training, stakeholder launch, integration validation, governance review, go-live support, and customer success handoff. 

ProductPlan vs. Craft.io, answered

Don’t see what you’re looking for? Contact us

Both platforms help product teams move past scattered spreadsheets, slide decks, and disconnected feedback.

Craft.io consolidates a broad product-management workflow, including strategy, feedback, backlog management, feature definition, and delivery coordination.

ProductPlan focuses on a narrower set of problems: scattered customer feedback, unclear priorities, conflicting roadmap versions, limited executive visibility, and the time product managers spend rebuilding the roadmap for different audiences.

Craft.io is a product-management platform that spans strategy, feedback, backlogs, feature definition, and delivery coordination. ProductPlan focuses on a narrower job: turning customer feedback into defensible priorities, and making the resulting roadmap easy for every stakeholder to follow.

Craft.io goes deeper into day-to-day product operations. ProductPlan stays focused on strategy and communication, above engineering execution.

Yes. ProductPlan synthesizes customer conversations, survey responses, and CRM data into prioritized insights and suggested initiatives, so product teams can identify patterns and compare opportunities with evidence, rather than opinion alone.

Yes. Craft.io's Guru AI works across its platform, including feedback synthesis and workflow summaries. The difference isn't AI versus no AI. ProductPlan's AI is built specifically around turning customer signals into roadmap priorities. Guru AI supports a broader set of day-to-day product-management tasks.

It depends on team size and which capabilities you need. Craft.io's Starter plan begins at $19 per editor per month, and Pro begins at $79 per editor per month, billed annually. On Pro, product strategy and the feedback portal are sold as separate add-ons. Portfolio management, SSO, personalized onboarding, and a dedicated customer success manager are reserved for Enterprise.

ProductPlan uses custom pricing for one plan that includes product intelligence, roadmapping, portfolio views, SSO, white-glove onboarding, a dedicated customer success manager, and unlimited viewers. Compare the full capability set your team needs, not just the entry price.

Craft.io includes unlimited viewers on Pro and Enterprise. The viewer role isn't available on Starter.

ProductPlan includes unlimited viewers on its one plan, so roadmap builders can share the plan without buying access for every stakeholder who needs to see it.

Craft.io is the stronger fit here. It includes native backlog management, feature definition, and story mapping, connected directly to the roadmap.

ProductPlan isn't built to replace that layer. It keeps the roadmap at a strategic altitude and connects to Jira, Azure DevOps, or whatever system your engineering team already runs.

Teams that want their roadmap platform to double as a backlog workspace should look closely at Craft.io. Teams that want a clear line between strategic planning and day-to-day delivery work will likely find ProductPlan the better fit.

Yes, both. ProductPlan connects roadmap items to Jira issues so engineering can keep working there while product leaders maintain the strategic view. Craft.io also syncs with Jira and adds its own native backlog and feature-definition tools on top.

For teams using Craft.io mainly for roadmapping, prioritization, portfolio planning, feedback, and Jira or Azure DevOps connectivity, yes. Teams that rely heavily on Craft.io for backlog administration, feature specifications, or story management should review those workflows directly, since ProductPlan isn't designed to reproduce them.

When a team wants one configurable workspace that covers strategy, feedback, backlogs, feature definitions, and delivery coordination together. ProductPlan is the better fit when the priority is turning scattered customer feedback into clear priorities and giving every stakeholder a roadmap they can read.

See the whole picture. Skip the add-ons. 

See why more than 23,000,000 initiatives have been managed in ProductPlan. 
Book a Demo
4.3/5 on G2
ProductPlan vs Craft.io
The product intelligence platform helping teams plan, prioritize, and ship with confidence in the AI building era.