PRODUCT ROADMAPs

The roadmap your team actually uses. Live, shared, contextual, and current.

ProductPlan gives product teams a single, shared roadmap so leadership, engineering, and stakeholders always know what’s being built, what’s coming next, and why. With attachable assets, teams can see your innovation in vivid detail.

23M+ INITIATIVES PLANNED
860K+ Roadmaps built
FOUNDED IN 2013
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4.3/5 on G2

“ProductPlan makes it clear how deliverables relate to the big outcomes we want to achieve, with the right level of detail for different audiences.”

— Neil Williams, Head of GOV.UK

Trusted by leading product teams

Zions Bancorporation
Zebra
Western Governors University
VirginAtlantic
Verifone
Trane Technologies
Teach For America
Standard Life
SLB
Shell Energy Solutions
Schneider Electric
Northwestern University
National Vision
National Van Lines
Mirion Technologies
Ministry of Justice
Michelin
Medtronic
Lexmark
Lockheed Martin
Hubspot
Gulfstream
GDOT
ecolab
Dollar Tree
Crate&Barrel
Brightstar
Boston Dynamics
Boomberg Industry Group
Amica
“ProductPlan gives us a clear, visual way to organize our initiatives. It helps connect strategy, timelines, and ownership in one place, making it easier to align teams and keep everyone focused on the same goals.”
Enrique C.
|
VP Chubb Studio Portfolio Manager
“I use ProductPlan to create roadmaps for my team, providing transparency for other teams and leadership. The different views feature enables me to create various roadmap styles, catering to different team needs and preferences.”
Rena T.
|
Verified G2 User
“It saves time, improves clarity, and keeps teams aligned. Its Jira integration connects the plan to its related stories and epics without extra manual work.”
Randolph B.
|
Product Business Analyst
“The road mapping feature allows us to clearly visualize deliveries and timelines throughout the different phases of product development.”
Verified User in Hospital & Health Care
|
Verified G2 User
“Ability to manage major milestone delivery plans to showcase to customers. Ability to have multiple internal delivery plans with views required for technical as well as product stakeholder audiences.”
Verified User in Computer Software
|
Verified G2 User
“It helps Product Managers focus on addressing real issues rather than worry about capturing all the aspects of a roadmap.”
Verified User in Logistics and Supply Chain
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Verified G2 User
“ProductPlan provides a consolidated view of the roadmap across different segments and product groups. It has an umpteen number of export options to communicate the roadmap out to external stakeholders.”
Verified User in Logistics and Supply Chain
|
Verified G2 User
“We're not making roadmaps because it's fun, we're making roadmaps because we're trying to tell something to somebody. With ProductPlan, our product management team is spending less time talking about what we're doing and more time actually doing it.”
Chris Dudak
|
Senior Manager Product Management
“The ProductPlan roadmap gets everything in my brain out into a very digestible picture - being able to articulate my vision and save my sanity makes me feel so much more organized, prepared, and ready.”
Courtney Freitag
|
Senior Product Manager IT Digital Solutions
“ProductPlan helps align your teams and enhances the transparency across everything. It lets you organize and structure your product roadmap for the next few years.”
AMN Healthcare Team
“ProductPlan's integration with Azure DevOps displays the status of the roadmap and facilitates seamless communication between the two platforms. The integration is a key component that makes ProductPlan especially useful in my workflow.”
James L.
|
Verified G2 User
“For us, ProductPlan works exceptionally well alongside Jira, as it gives us an effective way to share the status of each project. Thanks to the Jira integration, we can usually manage all our updates in a single platform, which streamlines our workflow.”
Alex V.
|
Growth Manager and Growth Team Lead
“ProductPlan's smooth integration with Azure DevOps enriches its functionality by streamlining processes and enhancing productivity.”
Ali S.
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Director of Product
“The capability to provide visibility to external stakeholders with a single source of truth from Jira, while maintaining the flexibility to filter and tailor live roadmaps for different stakeholders, is immensely beneficial.”
Bastian G.
|
Verified G2 User
“Integration with Jira and Slack was a huge selling bonus for us and has worked well. When an integration isn't available, having the webhooks to customize an integration is a nice touch.”
Verified User in Financial Services
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Verified G2 User
“I like the integrations and the ease of use. I find it easy to create roadmaps that I can use in communication with my leadership about my team's work.”
Verified User in Banking
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Verified G2 User
“There are many planning tools but ProductPlan looks great, easy on the eye, and is very easy to use. We have been able to use the road maps as a quick glance reference in meetings and have the teams collaborate by reviewing road maps and adding comments and notes to keep everyone updated.”
Mike R.
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e-ROV Product Owner
“ProductPlan is a simple and easy-to-use tool to quickly build roadmaps. The connection to external data sources such as ADO is a very useful feature.”
Verified User in Oil & Energy
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Verified G2 User
“The roadmap feature enables alignment and clarity in quickly and easily communicating plans and potential milestones. The software can help team members focus on tasks and milestones relevant to their skills, making it easier for them to own their responsibilities.”
Michael M.
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Verified G2 User
“The platform supports everything from ideation, to goal setting, to roadmapping and outlining initiatives. It's pretty intuitive and was easy to integrate.”
Verified User in Financial Services
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Verified G2 User
“It's easy to use, easy to navigate, and the roadmaps are professional-looking and easy to follow.”
Sarah H.
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Senior Director of IT Strategy and Collaboration
“ProductPlan allows us to visualize ideas at a high level without requiring extensive effort to produce detailed plans. Its ability to serve as a central source of information is incredibly valuable, especially when dealing with plans spread across multiple tools.”
Thomas R.
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Verified G2 User
“ProductPlan creates alignment and ensures that roadmaps look consistent across various teams, even when those teams operate using different tools and methodologies. This significantly enhances transparency and understanding.”
Maria L.
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Verified G2 User
“I love how ProductPlan enables me to build and communicate roadmaps clearly and visually, turning strategy into an easy-to-understand plan that aligns product, engineering, and leadership teams.”
Carolina C.
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Verified G2 User
“ProductPlan makes it easy to turn high-level ideas into clear, visual roadmaps that everyone on the team can understand.”
Sravya M.
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Data Engineer
“UX is nice and easy to use, and they're consistently adding new features.”
Verified User in Online Media
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Verified G2 User
“ProductPlan's intuitive interface truly enhances my experience by making navigation straightforward and effortless. This ease of use simplifies the complex task of building product roadmaps and company strategies.”
Karol R.
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Verified G2 User
“The visual roadmap format facilitates clear, quick understanding of priorities, timelines, and direction without the need for lengthy explanations. This makes alignment and decision-making much faster across teams and stakeholders.”
Carolina C.
|
Verified G2 User
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23M+

INITIATIVES PLANNED

860K+

ROADMAPS BUILT

Days

TO FIRST SHARED ROADMAP
1
Build

Every stakeholder sees the version that’s built for them.

ProductPlan is roadmapping software built around a simple idea: different stakeholders need different views of the same plan. Executives want themes and outcomes. Engineering wants dates and dependencies. Customers want the benefit story. ProductPlan’s roadmap taxonomy gives every roadmap a clear, digestible structure. Save unlimited Custom Views from a single source and give each audience exactly what they need.

40%
of teams still build and maintain their roadmap in spreadsheets or presentation tools. Every update is a copy-paste. Source: State of Product Management 2026. ProductPlan keeps everything in one connected, always-current place.
Source: State of Product Mangement 2026

Four building blocks. Unlimited flexibility.

Lanes — Organize by teams, products, or strategic goals
Legend — Color-code by any dimension that matters to your team
Tags — Filter by product owner, geography, team, or any custom dimension
Custom Dropdown Fields — Flexible, admin-created fields available for application across your roadmaps
Explore roadmap views

Five views. One source of truth.

Timeline View
Initiatives across months, quarters, or sprints. Color-coded by team, goal, or status. Best for communicating sequencing and progress.
List View
Kanban-style columns by quarter, sprint, month, or custom tags. Flexible for teams who plan by outcome, or who want to keep granular timelines close to the product and engineering teams.
Table View
Spreadsheet-style visibility across all fields. Filter, sort, and export. Sync custom dropdown fields with Jira and Azure DevOps.
Custom Views
Save tailored versions of any roadmap for executives, engineering, customers, or sales, all from the same live data, no rebuild required.
Portfolio View
Combine multiple roadmaps into one executive view. Filter by team or initiative. Custom field management keeps everything consistent across roadmaps.

“Competing priorities and misalignment in how information flows through teams is what most often prevents product strategy from being communicated clearly and consistently.”

— Raouf Carmi, VP of Product Management, Wolters Kluwer

2
Align

Alignment before the agenda. Not on it.

The best roadmap is the one people actually look at. ProductPlan lets you share a live, always-current roadmap via Private Link with no login required. Embed it in Confluence, Jira, Azure DevOps, MS Teams, or SharePoint, and every version updates automatically when you make a change. The roadmap travels to where your stakeholders already work.

60% 
cite leadership escalations or new directives as the main reason their agreed priorities change. A roadmap visible in the tools leadership already uses makes alignment easier to maintain before the meeting, not just during it.
Source: State of Product Mangement 2026

Share it once. Everyone stays current.

Private Link — Share a live, view-only roadmap with anyone. No ProductPlan login required.
Embed anywhere — ira, Azure DevOps, MS Teams, Confluence, SharePoint, or Google Sites
Org-wide sharing — Share with your entire company in one click 
Free viewer accounts — Anyone you invite gets a View Only account automatically. No seat cost.
Roadmap Folders — Group and share sets of roadmaps so nothing gets lost in a personal workspace
Comments for everyone — Tag teammates, push back, or confirm alignment directly on the roadmap — before it becomes a meeting
See how roadmap sharing works
★ PRODUCTPLAN.AI — EARLY ACCESS
3
DECIDE & EXECUTE

The right call, backed by evidence. Before a line of code is written.

Most teams are data-rich but insight-poor. ProductPlan’s Product Intelligence Platform changes that. We're building a product intelligence layer that listens to your existing customer touchpoints: sales calls, CS calls, support tickets, and surveys, and automatically surfaces evidence-backed insights organized by problem, persona, and initiative. Your Jira or Azure DevOps syncs keep the roadmap current as engineering ships.

Decide

Always-On Customer Insights
Listens to calls, tickets, and surveys to generate feedback automatically
Intelligent Personas
Auto-generated from feedback, linked directly to ideas and initiatives
Self-Organized Ideas
Auto-categorize by theme with always-on monitoring, no manual tagging required
On-Demand Intelligence
Ask your AI agent anything. Get an executive-ready answer in seconds.

Execute

Two-way Jira and Azure DevOps sync
Jira Cloud, Server, and Data Center supported. Dates, Lanes, Legends, and status stay current automatically or on demand.
Import Jira epics and user stories
Epics become Containers, user stories become Roadmap Bars, no re-entry required
Dependency and risk tracking
“Requires” and “Required by” connections flag when critical dependencies shift, so your team stays ahead of changes before they affect the plan.
See our integrations

“Execution got faster, but thinking became the real differentiator. The teams that win aren’t the ones that ship the most — they’re the ones that choose deliberately.”

— Setu Shah, Senior Director of Global Product Strategy, Oracle

See it yourself

Five minutes. Just you and a tour at your own pace.

Take a tour and see how product teams build roadmaps that stakeholders actually engage with, at your own pace, on your own schedule.

Take a Tour
Book a Demo
WHY PRODUCTPLAN FOR ROADMAPPING

Everything your roadmap needs to do its job.

A structure every team can follow
Lanes, Legend, Tags, and Custom Dropdown Fields give every roadmap a consistent, digestible structure. Update once, every audience sees it, in the view that’s built for them.
Roadmaps stakeholders actually read
Embed your live roadmap in Confluence, Jira, MS Teams, or SharePoint. Share via private link with unlimited viewers. The plan travels to where stakeholders already work, not the other way around.
Engineering reality, reflected automatically
Two-way sync with Jira and Azure DevOps keeps your roadmap current as engineering ships. When a date changes, your roadmap updates automatically through daily sync or a manual refresh.
Product Intelligence Platform
Powered by proprietary AI intelligence that will listen to calls, tickets, and surveys and surface evidence-backed insights by problem and persona. So your next roadmap decision starts with signal, not noise.
STATE OF PRODUCT MANAGEMENT 2026 · PRODUCTPLAN RESEARCH · N=200 PRODUCT PROFESSIONALS

72%

OF PMS SPEND 25% OR LESS OF THEIR TIME ON STRATEGY

3.5/5

AVERAGE CONFIDENCE THAT PRODUCT OUTCOMES CONNECT TO COMPANY GOALS

28%

OF TEAMS USE A DEDICATED ROADMAPPING TOOL. THE REST ARE ON SPREADSHEETS, SLIDES, OR GENERAL WORK TOOLS.
Based on a survey of nearly 200 product professionals across industries and company sizes.
Download the full report

How ProductPlan Compares

Not all roadmap tools are built the same. The differences matter more than you’d think.

CAPABILITY
See your roadmap in whatever format this week's audience needs — timeline, kanban, portfolio, or table
Native
Yes
Partial
Partial
Share a live, always-current roadmap without forcing stakeholders to create an account
Yes
Partial
No
No
Embed your roadmap in Confluence, Jira, or SharePoint so it’s visible where decisions actually happen
Yes
Partial
No
Partial
Keep roadmap dates in sync with Jira and Azure DevOps — automatically, without manual reconciliation
Native
Yes
Partial
Native
Connect every roadmap item directly to an OKR or business outcome — not as an afterthought
Native
Yes
Partial
No
Give everyone in your org access to the roadmap without adding to your software budget
Unlimited free viewers
Per seat
Per seat
Per seat
Get from signup to a shared roadmap your leadership team is actually looking at
Days
Weeks
Weeks
Weeks
Get a live walkthrough

Frequently Asked Questions

ProductPlan supports five views: Timeline, List, Table, Custom Views, and Portfolio View. Every roadmap is structured using Lanes, Legend, Tags, and Custom Dropdown Fields. Custom Views let you save separate versions for executives, engineering, or customers, all from the same live data source. Switching between layouts takes one click.

Use Private Link to share a live, view-only roadmap with anyone. No ProductPlan account required. Generate a separate link per Custom View for different audiences. You can also embed your roadmap in Confluence, Jira, MS Teams, SharePoint, or Google Sites. Anyone you invite without an account gets a free View Only account automatically.

ProductPlan has a native two-way sync with Jira (Cloud, Server, and Data Center) and Azure DevOps. Jira epics become Containers and user stories become roadmap Bars automatically. Dates, Lanes, and Legends stay current automatically or on demand. Push date changes from ProductPlan back to Jira in a single click.

Aha! is a broad product lifecycle suite that requires significant configuration. ProductPlan is purpose-built for roadmapping. Teams get to a shareable roadmap in days, not months. ProductPlan offers unlimited free viewer accounts, native embedding in Confluence and Jira, and Private Links that require no login.

Productboard is primarily a product discovery and prioritization tool. ProductPlan is built around the roadmap itself: sharing it, aligning stakeholders, and keeping it in sync with engineering. ProductPlan offers live roadmap embedding, unlimited free viewer accounts, and Private Links. Productboard requires a login for stakeholder sharing.

Yes. Portfolio View (Professional and Enterprise) consolidates multiple roadmaps into a single filterable executive view. Filter by team, OKR, or time horizon. Roadmap Folders keep related roadmaps grouped and shared. Enterprise plans add centralized Tag Management and Shared Legends for consistency across every roadmap in the organization.

ProductPlan's Strategy module lets you define OKRs before building your roadmap, so every initiative links directly to a strategic objective. Use the Prioritization Board to rank initiatives against those objectives before they hit the roadmap. Custom Views can be filtered by objective, so an executive-facing view shows only the initiatives tied to the goals they own. Set up OKRs first and the connection is structural, not a tag added after the fact.

Most teams have their first shareable roadmap within a day or two of signing up. There is no implementation, no certification, and no dedicated admin required. Import existing data via CSV or drag items from the Parking Lot directly onto the roadmap. Lane and Legend data carries over automatically.

ProductPlan offers a self-guided product tour so you can experience the full platform before speaking to sales. To explore pricing plans and trial options, visit the ProductPlan pricing page or book a demo with the team.

Also Explore
SOLUTION
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SOLUTION
Customer & Market Insights
View
Industry
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View
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View
Learn
What is Product Discovery?
View

Your next roadmap starts here.

The best product teams spend their energy on strategy, not status updates. See how ProductPlan gives your team a single, live, shareable roadmap that travels to where stakeholders work, stays in sync with engineering, and keeps everyone focused on what matters most.
Book a Demo
Take a Tour
4.3/5 on G2
Product Roadmaps
The product intelligence platform helping teams plan, prioritize, and ship with confidence in the AI building era.