Latest Articles
The SaaS Marketing Metrics that Matter to Product Managers
Product managers and marketers share many of the same goals. But if marketing isn’t your thing, you might not know… Read →
How to Include Stakeholders in the Product Planning Process
Unless your company is literally a one-person show, your role as a product leader includes stakeholder management. And including stakeholders… Read →
11 Key Competencies to Look for When Interviewing Product Management Candidates
Hiring a new product manager is definitely more art than science. There aren’t many quantifiable indicators of future success, as… Read →
How Product Managers Measure Product-Market Fit
Problems yearn for solutions, needs long to be met, and markets are waiting to be addressed. This reality beckons startups… Read →
Customer Interviews: Should you Interview Users or Buyers?
Customer interviews are an important component of the product development process. Product managers use customer interviews to help inform product… Read →
Should You Structure Your Product Team Like Amazon, Spotify, or Something Else Entirely?
Effectively scaling a successful product team requires more than hiring additional product managers. You also need to consider the big… Read →
The Rise of Product Ops: the New Discipline Powering Product Excellence
As product management continues to evolve, many new practices have been put in place to optimize product teams. Agile, Kanban,… Read →
6 Critical Steps for Onboarding Product Managers
So, you’re scaling your product management team. Congratulations! Your company is clearly doing something right if you need to bring… Read →
3 Key Habits of the Modern Product Manager
The product management landscape is constantly in flux. And today, it’s evolving faster than ever before. Agile principles have infiltrated… Read →
How to Use Google’s HEART Framework to Make Product Decisions
Need help prioritizing the many features and other initiatives competing for space on your product roadmap? One way to make… Read →
When is it Time to Scale the Product Team?
When you find yourself wondering if it’s time to scale your product team, you have what we’d call a high-quality… Read →
3 Questions to Ask About Every Potential Product Feature
If you’re a product manager, then you know that demands for new features come from all directions. Sometimes these demands… Read →
5 Key Responsibilities of Agile Product Leaders
What does product leadership look like in an agile context? And, how is it different from leadership in traditional development… Read →
7 Tips From Product Leaders to Kick off 2019
The beginning of the new year marks an exciting time for many product organizations. New goals, new roadmaps, new initiatives…. Read →
What Does the Agile Roadmapping Process Look Like in Practice?
In today’s article, we’ll discuss the agile roadmapping process. We’ll start by reviewing the objectives of roadmaps and planning for… Read →
How Product Managers Can Break Down Organizational Silos
When we think of organizational silos that affect product management, we usually imagine the obvious ones. A product team doesn’t… Read →
Dealing with Dealbreakers: How to Handle Feature Requests from Prospects
Most product teams have their own processes for handling customer requests. But what about would-be customers and their “dealbreaker” requests?… Read →
How Lazy Marketing Leaves Your Product Vulnerable
Amidst the laundry list of existing threats to your business, lazy marketing rarely comes to mind as a top concern…. Read →
