Latest Articles
The Product Manager’s Scientific Method
In the Amazon TV series Bosch, a sign stapled to the cubicle wall of homicide detective Harry Bosch reads, “Get… Read →
How Should You Set Your Product Roadmap Timeframes?
If you saw a product roadmap that spanned 15 years into the future, how useful do you think those items… Read →
4 Myths About Scaling Your Business
When I joined Sonos in 2005, I was the only software product manager. The company, known for its wireless smart… Read →
Books for the Product Manager’s Summer Reading List
A Pew Research study released in 2018 found that one in four Americans hadn’t read a single book in the… Read →
Product Management Lessons I’ve Learned From Cave Diving
After working in the product management space for a few years, I realized that I needed to take some classic… Read →
When a Product Manager Can’t Get Enthusiastic About Her Product
You’re a few weeks into your role as a product manager with a new organization. Your offices are pretty cool…. Read →
How to Defend Your Product Roadmap When HiPPOs Attack
A HiPPO, or “highest paid person in the room’s opinion,” is something all product managers face multiple times throughout their… Read →
Is Your Product Using the Right Sales Channels?
Can you guess which profession Americans deem the most ethical and trustworthy? How about the profession they trust the least?… Read →
Product Management Book Recommendation: Product Leadership
Can you describe the difference between a product manager and a product leader? Can you think of three aspects of… Read →
Define Your Own Product Management Career Path
Many companies provide a single career path up the proverbial corporate ladder where the only way to get ahead is… Read →
What Product Managers Can Learn From 4 Products That Flopped
As product managers, we all strive to help our products not just survive but also thrive. It’s easy to acknowledge… Read →
Getting to the MVP: 5 Tips for Launching New Products
If launching new products were easy, you’d probably be reading this post through your Google Glass or on an Amazon… Read →
Why Software Product Managers Need to Budget Resources for Refactoring
After they’ve started using their very first credit card, many young people have a similar reaction when they review their… Read →
How to Collect Customer Feedback When You Don’t Have Any Customers
As a product manager, you need customer feedback at every stage of the product development lifecycle to inform your product… Read →
A Little Reminder About Your User Personas
For this post, we’d like to offer you a friendly product management reminder, because we all need these types of… Read →
Four Steps to Creating a Strategy-Based Roadmap: Why Starting with Vision Matters
In my 12 years as a software product manager for Sonos, I benefited from an established company vision and strategy,… Read →
Product Management or Sales: Who’s Responsible for the Product Demo?
Imagine: One of your sales reps pings you to ask if you’ll hop on a sales call to give a… Read →
Innovation, Schminnovation: Are You Solving a Real Problem?
Comedian Norm Macdonald has a funny bit about how some sports on the cable networks are “just made up.” They… Read →