Customer-Centricity

Outcome-based roadmaps help product teams focus on long-term business objectives instead of just feature outputs.

Our product team has been keeping busy, and we’re excited to review recent changes and share what’s next on the horizon with you!

ProductPlan recently conducted a customer feedback survey, and key insights will guide the direction of product development.

Through this exercise, we have uncovered helpful best practices and tips for creating your own customer-facing roadmap.

Richard Conn Senior Director, Search Marketing for RingCentral shares how to gain and maintain momentum in a customer-led product strategy.

In 2010, Steven Bradley created a translation of Maslow’s Hierarchy of Needs Theory and applied it to ensure successful product design.

Getting feedback from unengaged customers isn't easy. Brian Tran, Director of Product at UserTesting shares 3 ways you can get started.

The product team in a software organization is best positioned to help catapult a successful Customer Experience Strategy.

Learn how to plan, run, and synthesize customer interviews that actually change your roadmap. A complete guide for product teams—from question design to decision-making.

Master tracking feature requests with our 4-step workflow. Learn how to centralize intake, organize themes, and improve feature request management.

Product experience informs your user's beliefs, affects the actions they take, and the results they achieve.

Customer feedback can allow your product team to understand "why people buy," which can assist in the development of better products.

Customer centricity makes your product the best that it can be by leveraging and bringing the voice of the customer throughout the process.

Customer loyalty is essential for business growth and product success. How can your team build customer loyalty? Find out here.

When is a customer request actionable? Explore which steps can help you make this determination to take action to complete the request.

Making sense of customer requests. If you’re a product manager wondering how to deal with a stream of customer feedback, this one’s for you.

Here are 7 strategies to validate customer requests before acting on them, plus methods for validating customer requests.

Customer surveys are insightful sources of information for any organization. Here's our 5 pro tips for creating an effective customer survey.

Customer feedback is useful at every stage of the product development lifecycle. But how do you gather feedback for a new product?

Customer validation doesn’t guarantee success, but it’s the easiest way to reduce risk for new products by acquiring feedback.

As a product manager you are your product’s main spokesperson. What you say, and how you say it, matters. Learn what not to say to customers.

Few customers know what product managers actually do to deliver them the products they use and love. Here’s a letter to the customers.

Dealing with unreasonable customers is an inevitable part of a product manager’s life, but there are tactics that you can employ.

Customer delight on your product roadmap is not a nice-to-have — it’s a must-have. Learn why customer delight cannot be an afterthought.

Knowing what customers really want is difficult because often even they don’t know. That’s where smart product management can be invaluable.

How can product managers gather customer feedback to help make more informed product decisions? Here's five ways to get product feedback.