A/B Test
An A/B test aims to compare the performance of two items or variations against one another. In product management, A/B tests are often used...
Check out our glossary of common product management terms and definitions.
An A/B test aims to compare the performance of two items or variations against one another. In product management, A/B tests are often used...
What is AARRR Pirate Metrics? AARRR Pirate Metrics framework is an acronym for a set of five user-behavior metrics that product-led growth businesses should...
In agile methodologies, acceptance criteria refers to a set of predefined requirements that must be met in order to mark a user story complete....
In software development, an acceptance test refers to the process of testing a new system, feature, or functionality against predefined acceptance criteria.
What is an Action Priority Matrix? An action priority matrix is a diagram that helps people determine which tasks to focus on, and in...
Adaptive Software Development (ASD) is a direct outgrowth of an earlier agile framework, Rapid Application Development (RAD). It aims to enable teams to quickly...
Affinity grouping can be used as a collaborative prioritization activity. It works by having a group of participants brainstorm ideas and opportunities on Post-It...
Agile is an iterative product-development methodology in which teams work in brief, incremental “sprints,” and then regroup frequently to review the work and make...
An agile framework is one of many documented software-development approaches based on the agile philosophy articulated in the Agile Manifesto.
The Agile Manifesto is a brief document built on 4 values and 12 principles for agile software development. The Agile Manifesto was published in...
There are 12 agile principles outlined in The Agile Manifesto in addition to the 4 agile values. These 12 principles for agile software development help...
What is an Agile Product Owner? In an agile organization, the product owner is responsible for prioritizing and overseeing the development team’s tasks and...
Agile transformation is the process of transitioning an entire organization to a nimble, reactive approach based on agile principles. Understanding agile transformation begins with...
Agile Values refers to the set of 4 values outlined by the Agile Alliance in The Agile Manifesto. This set of values encourages putting...
An alpha test is typically conducted by a product manager at the point when development is near completion. It generally occurs before any beta...
What Is Annual Recurring Revenue (ARR)? Annual recurring revenue (ARR) refers to all ongoing revenue for a product or business, projected over one year....
A backlog is a list of task-level details required to execute on a larger strategic plan. A quick glance at a prioritized backlog conveys...
Backlog grooming, also referred to as backlog refinement or story time, is a recurring event for agile product development teams. The primary purpose of...
What is Behavioral Product Management? Behavioral product management applies behavioral science and human psychology to product design. When planning their products, behavioral product managers...
A beta test is a widespread pre-launch distribution of a product (typically software), in which users are asked to try the product and provide...
A bill of materials (BOM) is a complete list of the materials needed to build a product. A BOM typically lists all the parts...
Bubble sort is a basic algorithm for arranging a string of numbers or other elements in the correct order. The method works by examining...
What is Bucket Sort? Bucket Sort is a sorting technique that places items in buckets, or categories. These items are then prioritized or ranked...
A burndown chart is a visual display of work completed and remaining in a project, sprint, or iteration. In most cases the x-axis of...
What is Business Agility? Business agility applies the principles of agile development to the entire organization. This allows companies to be more responsive to...
Business Intelligence (BI), is a method of compiling, analyzing and interpreting business data to make better-informed decisions. BI data is typically compiled through extensive...
A business model canvas is a one-page summary describing the high-level strategic details needed to get a business (or product) successfully to market. The...
What is Business Transformation? Business transformation is an umbrella term for making fundamental changes in how a business or organization runs. This includes personnel,...
Buy-a-Feature is one of many prioritization frameworks product managers can use. It's commonly used to help organizations identify the features that customers and key...
A buyer persona is often created by product teams to describe the broad cohort of individuals who have a say in the purchasing process....
In product management, cannibalization is when two different products from the same company compete with one other. Product managers are often responsible for an...
What is a Certified Product Manager? A certified product manager is a PM who has completed an education program from a product industry organization....
Change management is a systematic approach to supporting employees and teams as an organization transitions to new processes, tools, or initiatives.
What Are Change Management Principles? Change management principles are the guiding practices business leaders should follow to effectively manage change, transitions, and disruptions within...
What is a Chief Product Officer? A chief product officer (CPO) is a corporate title referring to an executive who leads the entire product...
Churn is a measurement of the percentage of accounts that cancel or choose not to renew their subscriptions. A high churn rate can negatively...
What is the CIRCLES Method? The CIRCLES method is a problem-solving framework that helps product managers (PMs) make a thorough and thoughtful response to...
In software product development, continuous delivery (CD) is the successful execution of continuous deployment. Whereas continuous deployment aims to reduce the amount of time...
In software product development, continuous deployment refers to a strategy that aims to reduce the amount of time between writing code and pushing it...
What Is Continuous Improvement? Continuous improvement is a company culture that encourages all employees to look for ways to enhance the business’s operations. This...
Continuous integration or CI, refers to an engineering practice that is said to help automate certain pieces of work and identify bugs early in...
Cost of delay (CoD) is a prioritization framework that helps a business quantify the economic value of completing a project sooner as opposed to...
A cross-functional team refers to a group which contains expertise or representation from various "functional" departments. For example, an agile cross-functional team may consist...
What is the Crystal Method? Crystal is an agile framework focusing on individuals and their interactions, as opposed to processes and tools. In other...
Customer Acquisition Cost, or CAC, measures how much you’re spending to acquire new customers. Analyzing CAC in conjunction with LTV or MRR is a...
A customer advisory board is a group of customers who come together on a regular basis to share insights and advice with an organization....
Customer development is the portion of the Lean Startup methodology aimed at understanding the problem. This requires first fully vetting the opportunity and validating...
Customer empathy is understanding the underlying needs and feelings of customers. It goes beyond recognizing and addressing their tactical requirements and puts things into...
What Is Customer Experience? Customer experience refers to the totality of a customer’s encounters with a business and how those interactions make the person...
Customer journey maps are visual depictions of the various touch points customers make over time when interacting with an organization. They can outline various...
What Is Customer Validation? Customer validation is an essential phase of the product development process (i.e., the steps needed to take a product from...
The DACI decision-making framework is a model designed to improve a team's effectiveness and velocity on projects, by assigning team members specific roles and...
A DEEP Backlog is one of the suggested objectives of a product backlog grooming session. DEEP is an acronym used to indicate a few key...
In the Scrum agile framework, Definition of Done describes the requirements that must be met in order for a story to be considered complete....
What Does the ‘Definition of Done’ Mean? In the Scrum agile framework, the Definition of Done describes the list of requirements that the team...
In the Scrum agile framework, Definition of Ready describes the requirements that must be met in order for a story to move from the...
In project management, a dependency describes a relationship between two initiatives that must be executed in a particular order. If Initiative A is dependent...
What is design ops, and why should you make it a part of your product team’s culture? This page will walk you through the...
Design thinking is a framework for innovation based on viewing problems or needs from the user’s perspective. Because this human-centered approach demands a thorough...
DevOps combines traditional software development and IT operations into a unified framework, merging coding, testing, packaging, integration, deployment, and monitoring into a single overarching...
What Is a Digital Product Manager? A product manager is responsible for driving the development of products to market success. A digital product manager...
Digital transformation is the act of revolutionizing business processes to take advantage of digital technologies, with the goal of making them more efficient, accessible,...
What is Disciplined Agile? Disciplined Agile (DA), is a process decision framework that puts individuals first and offers only lightweight guidance to help teams...
Disruptive innovation is a term coined by Clayton M. Christensen to describe any type of innovation that creates a new industry, market, or business...
Documentation, in a software context, refers to information either embedded into code or published separately that describes what the code is, how it works,...
Dual-track agile is a type of agile development in which the cross-functional product team breaks its daily development work into two tracks: discovery and...
The Dynamic Systems Development Method (DSDM) is an agile framework that addresses the entire project lifecycle and its impact on the business. Like the...
What is the Eisenhower Matrix? The Eisenhower Matrix is a productivity, prioritization, and time-management framework designed to help you prioritize a list of tasks...
What Is the End-User Era? The end-user era refers to a new trend in how businesses buy software. The decisions about which enterprise applications...
The engineering backlog lists and prioritizes the stories, epics, and/or initiatives that are to be worked on by the engineering team for a given...
What is an Engineering Backlog? A backlog is any list of unfinished, actionable tasks to be completed to achieve a strategic goal. The product...
What is Enterprise Architecture? Enterprise architecture is a strategic and comprehensive blueprint for how IT infrastructure will be used across an organization to help...
What is an Enterprise Architecture Roadmap? An enterprise architecture roadmap is a strategic blueprint that communicates how a company’s IT plans will help the...
What Is Enterprise Transformation? Enterprise transformation refers to a fundamental change in the way a business operates. This could include a change to an...
An epic, like a theme, is typically a group of features or stories with a common strategic goal. Note that an epic is one...
What is eXtreme Programming? eXtreme Programming (XP) is an agile framework that emphasizes both the broader philosophy of agile—to produce higher-quality software to please...
What is Feature Bloat? Feature bloat is a term to describe the result of packing too many features and functionalities into a product. Usually,...
What is Feature Driven Development? (FDD) Feature Driven Development (FDD) is an agile framework that, as its name suggests, organizes software development around making...
What is a Feature Factory? In product management lingo, feature factory is typically a derogatory term. It describes a business focused on building features...
What is a Feature Flag? A feature flag refers to a team’s ability to turn a feature or functionality “on” or “off” at their...
What is a Product Feature Kickoff? A product feature kickoff is a meeting in which a product manager and relevant stakeholders set plans, goals,...
What is a Feature-Less Roadmap? A feature-less roadmap is a roadmap designed to function as a strategic blueprint. Feature-less roadmaps enable product managers to...
What are Features? Features are a product’s traits or attributes that deliver value to end-users and differentiate a product in the market. For example,...
Fibonacci agile estimation refers to using this sequence as the scoring scale when estimating the effort of agile development tasks.
What is a Gantt Chart? A Gantt chart, or harmonogram, is a type of bar chart that graphically illustrates a schedule for planning, coordinating,...
What is General Availability? General Availability (GA) is the release of a product to the general public. When a product reaches GA, it becomes...
What is GIST planning? GIST stands for Goals, Ideas, Step-Projects, and Tasks. GIST planning is a lightweight approach to product planning, with the goal...
What is a Go-to-Market Strategy? A go-to-market strategy is a tactical plan detailing how a company plans to execute a successful product release and...
What Is a Group Product Manager? A group product manager (GPM) is a product leader who manages the product team responsible for a particular...
Learn what growth product managers do, how they are centric to product-led growth and what success looks like for a growth product manager.
The HEART framework is a methodology to improve the user experience (UX) of software. The framework helps a company evaluate any aspect of its...
What is the Hook Model? The Hook Model is a four-phase process that businesses can use to create products or services used habitually by...
The ICE Scoring Model is a relatively quick way to assign a numerical value to different potential projects or ideas to prioritize them based...
What is Idea Management? Idea management is a structured approach to generating and evaluating ideas that could help improve an organization’s bottom line. In...
Impact Mapping is a graphic strategy planning method to decide which features to build into a product. As it begins with the intended goal...
What Is Incremental Innovation? Incremental innovation refers to a series of small-scale improvements made to an existing product or service to add or sustain...
What is the Definition of Information Flows in Product Management? The success of any product depends on coordination among several departments across the company....
What Is Intuitive Design? In product management, intuitive design refers to making products easy to use. With an intuitively designed product, customers will understand...
IoT (internet of things) product managers are product professionals who are responsible for products that connect to the internet. The role is in a...
What Is an IT Project Manager? An IT project manager oversees complex projects involving a company’s IT infrastructure. Examples include installing computer hardware, setting...
What is Iteration? In agile software development, an iteration is a set amount of time reserved for development. Typical iterations last 1-2 weeks, however,...
What Is Iterative Testing? Iterative testing refers to making small, gradual changes or updates to a product based on insights (e.g., test results and...
What Is Jira? Jira is a software application used for issue tracking and project management. The tool, developed by the Australian software company Atlassian,...
The jobs-to-be-done framework is an approach to developing products based on understanding both the customer’s specific goal, or “job,” and the thought processes that...
A kanban board is a type of workflow that is commonly used to manage initiatives in project management. Kanban boards can be found in...
A Kanban roadmap can help product managers leverage the Kanban methodology in their strategic planning. The Kanban technique involves grouping initiatives into clearly marked...
The Kano Model is one of many prioritization frameworks designed to help product teams prioritize initiatives. Kano can help teams determine which features will...
Key performance indicators, or KPIs, are quantitative metrics that organizations use to track and analyze performance or progress toward business objectives. Organizations typically choose...
What Is a Lead Product Manager? A lead product manager is a position that has different responsibilities in different companies. Three of the most...
What is Lean Software Development (LSD)? Lean Software Development (LSD) is an agile framework based on optimizing development time and resources, eliminating waste, and...
Large scale Scrum (LeSS) is a scaled-up version of the traditional, one-team Scrum. LeSS uses many principles of the Scrum agile framework but with...
Lifetime Value (LTV) is an estimate of how much revenue an account will bring in over its lifetime. LTV, when used alongside an efficiency...
A market requirements document, or an MRD, is a strategic document written by a product manager to help define the market’s requirements or demand...
What is Market Validation? Market validation is the process of presenting a concept for a product to its target market and learn from those...
What is a Method of Procedure? A method of procedure (MOP) is a step-by-step guideline for completing a project. Think of it as a...
What Is a Minimum Viable Experience (MVE)? In product management, “minimum viable” refers to something the team believes it can release to the market...
What Is a Minimum Viable Feature? A Minimum Viable Feature (or MVF) is a small-scale feature that can quickly be built and rolled out—using...
An MVP, or minimum viable product, represents the earliest stage in the product’s development cycle at which the company believes it has enough features...
What Is Monthly Recurring Revenue? Monthly recurring revenue (MRR) is a calculation of revenue generation by month. Many Software-as-a-Service (SaaS) companies view this as...
What is MoSCoW Prioritization? MoSCoW prioritization, also known as the MoSCoW method or MoSCoW analysis, is a popular prioritization technique for managing requirements. The...
Objectives and key results, or OKRs, are a model for setting business objectives and measurable outcomes. The objectives, or the "O" are high-level goals,...
Opportunity scoring is one of several popular strategies for prioritizing features on a product roadmap. Product teams use this strategy when they want to...
What is an Opportunity Solution Tree? An Opportunity Solution Tree (OST) is a visual aid that helps enable the product discovery process through the...
Pair programming is an agile software development practice in which two programmers team up at one workstation to maximize efficiency. With pair programming, one...
What Is Pair Programming? Pair programming is a practice in agile software development where two programmers share a workstation. This includes a single computer....
What Is the PDCA Cycle? The PDCA cycle is a project management framework that businesses can use to implement incremental change. PDCA stands for...
What Is Pendo? Pendo is a product-analytics app built to help software companies develop products that resonate with customers. The app allows software makers...
In product management, a persona is a profile of a product’s typical user. Personas are used to help a product manager (and others in...
What Is a PERT Chart? A PERT chart is a visual project management tool used to map out and track the tasks and timelines....
Pivot in a product management context may refer to a shift in the strategic direction of the business. Usually the decision to pivot a...
Planning poker (also called Scrum poker) helps agile teams estimate the time and effort needed to complete each initiative on their product backlog.
What is a Platform Product Manager? A Platform Product Manager (PM), is one of the most challenging roles in product management. They are responsible...
Prioritization is the process by which a set of items are ranked in order of importance. In product management, initiatives that live in the...
What are Product Analytics? The term product analytics refers to capturing and analyzing quantitative data through embedded tools that record how users interact with...
What is Product Architecture? Product architecture is the organization (or chunking) of a product’s functional elements. It’s the ways these elements, or chunks, interact....
What is the Product Backlog? Definition: A product backlog lists and prioritizes the task-level details required to execute on the strategic plan set forth...
What is a Product Brief? A product brief, or product spec, defines a product’s goals, attributes, and overall direction. It outlines requirements and key...
Product design describes the process of imagining, creating, and iterating products that solve users’ problems or address specific needs in a given market.
A product designer is responsible for the user experience of a product, usually taking direction on the business goals and objectives from product management....
What Is the Product Development Cycle? The product development cycle is the process of taking a product from an idea through its market release...
What is a Product Development Manager? A Product Development Manager (PDM)—often a software engineer, QA tester, or UX designer—is responsible for identifying new opportunities...
What Is the Product Development Process? The product development process encompasses all steps needed to take a product from concept to market availability. This...
What is Product Differentiation? Product differentiation is a process used by businesses to distinguish a product or service from other similar ones available in...
What is Product Discovery? The product discovery process has two distinct parts. It includes developing a profound understanding of customers, then using that knowledge...
What is a Product Disruptor? A product disruptor is an innovation that represents a change in a product’s direction, business model, or value proposition....
What is Product Enablement? Product enablement helps employees at large companies gain relevant product knowledge. The term takes its name from sales enablement, the...
What is Product Excellence? Product excellence is a customer-focused framework for developing a significant or impactful product or feature and getting it to market...
What is a Product Launch? A product launch refers to a business’s planned and coordinated effort to debut a new product to the market...
What Is Product Leadership? Product leadership can describe several management-level roles with responsibility for the success of the company’s products. The purpose of a...
What Is Product-Led Growth? Product-led growth is a business strategy in which a company uses its product as the main tool to acquire customers....
The product lifecycle model breaks down the various stages of a product’s evolution, from its debut to its retirement. Each phase comes with its...
A product management audit is a complete, objective review of a company's product strategy and product management processes. Each aspect of the product strategy...
Product leaders are responsible for discovering and recruiting the right people for the product team. To do so, they need to seek out product...
A product manager drives the development of products, and is ultimately responsible for the success of those products. Product managers are information gatherers, defining...
Product-market fit describes a scenario in which a company's target customers are buying, using, and telling others about the company's product in numbers large...
A product marketing manager’s (PMM) primary responsibility is to communicate the product’s value to the market. A PMM’s responsibilities could include training the sales...
What Are Product Metrics? Product metrics, sometimes called key performance indicators, are quantifiable data points that an organization tracks and analyzes to gauge a...
What Is a Product Mission Statement? A product’s mission is a clear, concise statement that explains the product’s highest-level purpose. It clarifies who the...
What Is a Product Mix Strategy? A successful product mix strategy enables a company to focus efforts and resources on the products and product...
Product ops, or product operations, is a relatively new discipline somewhat similar to marketing ops. Product ops builds a foundation for excellence by reinforcing...
The product owner bridges the gap between product strategy and development. They are usually responsible for the product backlog, organizing sprints, and are expected...
Product portfolio management refers to the practice of managing an organization’s entire product portfolio, which consists of all the products the organization has. A...
What Is a Product Portfolio Manager? A product portfolio manager (PPM) strategically oversees all of the products in a business’s portfolio and ensures alignment...
What Is Product Positioning? Product positioning is the process of deciding and communicating how you want your market to think and feel about your...
What Is the Product Process Matrix? The product process matrix merges the product lifecycle, which encompasses all aspects of the product development process—from ideation...
A product requirements document (PRD) is an artifact used in the product development process to communicate what capabilities must be included in a product...
What is Product Requirements Management? Product requirements management is the ongoing process of overseeing the implementation of all requirements needed to deliver a product...
What Is a Product Specification? A Product Specification, commonly referred to as a product spec, is an important product document that outlines key requirements...
What is a Product Stack? A product stack refers to the apps, technologies, and other resources product managers use to bring their products to...
A Product Strategist identifies new opportunities, assesses the company’s product performance, and helps develop its long-term strategic plans for future product lines. This distinguishes...
What is a Product Strategy? A product strategy is a high-level plan describing what a business hopes to accomplish with its product, and how...
What Is a Product Strategy Framework? A product strategy is a high-level plan describing what a business hopes to accomplish with its product and...
What is the Product Tree? The Product Tree is a fun, visual, and useful tool that gamifies product management. It helps product managers (PMs)...
A product vision, or product vision statement, describes the overarching long-term mission of your product. Vision statements are aspirational and communicate concisely where the...
What is Program Management? Program Management is an organizational function that oversees a group of individual projects linked together through a shared organizational goal...
A program manager coordinates the interdependencies among projects, products, and other important strategic initiatives across an organization. This role requires one to focus closely...
A project manager oversees many of the logistical aspects of the product development process. They differ from product managers in that they oversee the...
Project roadmaps provide a strategic overview of the major elements of a project. A project roadmap should include a project’s objectives, milestones, deliverables, resources,...
What is the Definition of Product? Ask a few people that question, and their specific answers will vary, but they’ll all probably describe it...
What is Rapid Application Development (RAD)? Rapid Application Development is an agile framework focused primarily on rapid prototyping of software products, frequently iterating based...
Rapid experimentation is an agile approach to the product development process. With this approach, frequent experiments are deployed in an attempt to discover new,...
Rapid prototyping is an agile strategy used throughout the product development process. With this approach, 3-dimensional prototypes of a product or feature are created...
What is Rational Product Management? Rational product management is a unifying process for product development. Based on the rational development process used by the...
Refactoring is the process by which development teams clean up a codebase or change the internal structure of a piece of software to improve...
What is a Release Demo? Definition: A release demo is typically given by agile teams at the end of a sprint. These demos are...
What Is Release Management? Release management is one of those modern business terms that has several meanings. For IT departments, the term describes overseeing...
What Is a Release Note? A release note refers to the technical documentation produced and distributed alongside the launch of a new software product...
What is a Release Plan? Definition: A release plan is a tactical document designed to capture and track the features planned for an upcoming...
What Is Retention? Customer retention refers to a company’s or product’s ability to retain customers over time. If a company or product has high...
What Does Retention Rate Mean? In marketing and product management, retention rate refers to the percentage of customers who continue paying for a product...
A retrospective is a meeting held after a product ships to discuss what happened during the product development and release process, with the goal...
The RICE scoring model is a framework designed to help product managers determine which products, features, and other initiatives to prioritize on their roadmaps...
What is a Roadmap? Definition: A roadmap is a high-level strategic document that is created and maintained to communicate the strategic vision and objectives...
What Are Roadmap Milestones? A roadmap milestone is a date signaling an event or deadline that the product manager wants the team to be...
What is the Roadmap Revolution? A roadmap revolution is a complete re-evaluation of a product roadmap, commonly conducted at the beginning of the year....
What Is a Roadmapping Tool? A roadmap is a strategic blueprint that captures and communicates the basic plan and goals for a project. A...
What is the Scaled Agile Framework (SAFe)? The Scaled Agile Framework, or SAFe, methodology is an agile framework for development teams built on three...
What is Scope Creep? Scope creep is the phenomenon in which a team’s initial plan—the scope of work it agreed to complete—slowly grows to...
What is Scrum Agile Framework? In an agile context, Scrum is an approach to project management. Typically the Scrum agile framework favors moving projects...
A scrum master is a facilitator for an agile team working under the scrum methodology. The scrum master serves as a point person responsible...
What Is a Scrum Meeting? Scrum is an agile framework that teams use to produce products faster by breaking large development projects into smaller...
What Is Scrumban? Scrumban is a project management framework that combines important features of two popular agile methodologies: Scrum and Kanban. The Scrumban framework...
What is the Shape Up Method? The Shape Up Method describes the specific processes used by product development teams to shape, bet, and build...
What is a Shipyard Engine? A shipyard engine describes a product team’s process to keep its organization informed about the frequent updates the team...
What is SMART goal setting? SMART framework provides the framework for setting clear, attainable goals in project management. The acronym stands for Specific, Measurable,...
What is an Agile Sprint? In agile methodology, a sprint is a period (e.g., 14 days) in which an agreed-upon set of development tasks...
What is a Sprint Backlog? A sprint backlog is the set of items that a cross-functional product team selects from its product backlog to...
What is a Sprint Goal? In the scrum methodology for agile, sprint goals are clear objectives set before the beginning of a sprint. They...
What is Sprint Planning? In the Scrum agile framework, a sprint planning meeting is an event that establishes the product development goal and plan...
What are Stakeholders? Stakeholders are individuals (or groups) that can either impact the success and execution of a product or are impacted by a...
A stakeholder analysis is the process of identifying stakeholders before a project begins; grouping them according to their levels of participation, interest, and influence...
What is a Standup? A daily standup is a quick session where each member of the team shares what they accomplished yesterday, what they’ll...
What is Story Mapping? Story mapping is a method for arranging user stories to create a more holistic view of how they fit into...
What is a Story Point? A story point is a unit of measurement used by development teams to estimate the amount of effort required...
A SWOT analysis is a planning framework that a business can use to identify a strategic endeavor’s strengths, weaknesses, opportunities, and threats. The term...
What are the 4 Ds of Time Management? The 4 Ds of time management, sometimes referred to as the 4 Ds of productivity, is...
Technical debt describes what results when development teams take actions to expedite the delivery of a piece of functionality or a project which later...
A technical product manager (PM) is a product manager with a strong technical background that is typically focused on the more technical aspects of...
What Is “The User Is Drunk”? “The User is Drunk” is a product management and UX design concept that emphasizes designing products or websites...
What Is a Theme? In product management, a theme is a high-level goal or plan for the product. The theme sits at the top...
What Is a Timeline Roadmap? A timeline roadmap serves several strategic purposes. First, it communicates the priority order of a team’s initiatives based on...
What is a Top-Down Product Strategy? Definition: A top-down product strategy is one where high-level objectives and a long-term vision are defined first and...
Total Addressable Market (TAM) refers to the maximum size of the opportunity for a particular product or solution.
What is Tribe Model Management? Tribe model management is part of an agile scaling strategy first used to help Spotify’s growing development department. The...
What Does Turnover Rate Mean? For a product or marketing team, turnover rate refers to the percentage of customers lost over a period of...
A product’s unique selling proposition (USP), is its unique competitive advantage, or the reason a customer would select the product over any other option....
What is Usability Testing? Usability testing is a technique to evaluate how easy or difficult users find a company’s product. It can also be...
What is a Use Case? Definition: A use case is a hypothetical (but plausible) scenario showing how a product’s user might interact with the...
User Experience refers to the feeling users experience when using a product, application, system, or service. It is a broad term which can cover...
What Is a User Flow? A user flow is a chart or diagram showing the path a user will take in an application to...
A user interface, or UI, is any part of a product or system which the end user interacts with. Users work within a user...
A user persona is a composite biography (or series of biographies) drafted based on market research and experience to describe the relevant characteristics, needs,...
User research is the discipline of learning about users’ needs and thought processes by studying how they perform tasks, observing how they interact with...
A user story is a small, self-contained unit of development work designed to accomplish a specific goal within a product. A user story is...
The primary focus of a UX designer (short for User Experience Designer) is on overall user satisfaction and usability with a product. UX designers...
What is a Value Proposition? A value proposition is a statement that identifies measurable benefits prospective customers can expect when buying a product or...
Value vs. complexity is a prioritization framework that allows a product team to evaluate each initiative according to how much value the initiative will...
What Are Vanity Metrics? Vanity metrics are statistics that look spectacular on the surface but don’t necessarily translate to any meaningful business results. Examples...
Velocity is a metric used to measure the speed of a development team’s delivery for a given cycle. Velocity is a calculation of the...
Voice of customer, or VoC, refers broadly to the various processes by which organizations gather feedback from their customers. It can also refer to...
What Is the Waterfall Method? Waterfall is a long-term product development method characterized by linear sequential phases for planning, building, and delivering new features...
Weighted scoring prioritization uses numerical scoring to rank your strategic initiatives against benefit and cost categories. It is useful for product teams looking for...
What is Weighted Shortest Job First (WSJF)? Weighted Shortest Job First (WSJF) is a tool used in the Scaled Agile Framework (SAFe) to help...
What Is a Wireframe? A wireframe is a basic, two-dimensional visual representation of a web page, app interface, or product layout. You can think...
What Is the Amazon Working Backwards Method? The Amazon working backward method is a product development approach that starts with the team imagining the...
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