Privacy Policy

ProductPlan Privacy Policy

ProductPlan, LLC (“ProductPlan” or “we”) has created this privacy policy (the “Policy”) to explain our privacy practices so you will understand when and how information is collected, used, disclosed and protected with respect to our ProductPlan services (“Service”) and Web sites located at and (“Site”). By using the Service, you consent to the privacy practices described in this Policy.

ProductPlan may need to modify this Policy from time to time. Changes to this Policy are discussed at the end of this document.


ProductPlan collects, uses and discloses two types of information: Personal Information and Non-Personal Information. “Personal Information” is information that is directly associated with a specific person or entity such as a user’s name, e-mail address, company name, and user-chosen ID and password. “Non-Personal Information” is information that, without the aid of additional information, cannot be directly associated with a specific person or entity.


Gathering Non-Personal Information

Web Browsers

Like most Site operators, ProductPlan gathers from users of the Site Non-Personal Information of the sort that Web browsers, depending on their settings, may make available. That information includes the user’s Internet Protocol (“IP”) address, operating system and browser type, and the locations of the Web pages the user views right before arriving at, while navigating and immediately after leaving the Site.


A cookie is a small amount of data, often including an anonymous unique identifier, that is sent to your browser from a Site’s computers and stored on your computer’s hard drive. Most browsers automatically accept cookies as the default setting. ProductPlan uses cookies to track a user’s use of the Site during each Site session, both to help ProductPlan improve users’ experiences and to help ProductPlan understand how the Site is being used. YOU CAN MODIFY THE SETTING TO REJECT COOKIES OR TO PROMPT YOU BEFORE ACCEPTING A COOKIE FROM THE SITES YOU VISIT BY EDITING BROWSER OPTIONS. IF YOU DECIDE NOT TO ACCEPT OUR COOKIES, HOWEVER, YOUR USE OF THE SERVICE MAY BE LIMITED.

Google Web Analytics Service

ProductPlan also use cookies as part of the Google Web Analytics service that ProductPlan uses on the Site. ProductPlan may collect, use and disclose Non-Personal Information by means of the cookies used in connection with Google Web Analytics, and such use is subject to this Policy. In addition, Google may collect Non-Personal Information about you by means of the Google Web Analytics service. Google’s use of this Non-Personal Information is subject to the Google Privacy Policy (currently located at

Web Beacons

A “Web Beacon” is an object that is embedded in a web page. It is usually invisible to users but allows Site operators to check whether a user has viewed a particular web page. Web Beacons collect only a limited set of information including a cookie number, time and date of a page view, and a description of the page on which the Web Beacon resides.

You may not decline Web Beacons, however, they can be rendered ineffective by declining all cookies or modifying your browser setting to notify you each time a cookie is tendered and permit you to accept or decline cookies on an individual basis. Third parties are not permitted to use Web Beacons on the Site.

Use of Non-Personal Information

ProductPlan analyzes Non-Personal Information gathered from Site users to help ProductPlan better understand how the Site is being used. By identifying patterns and trends in usage, ProductPlan is able to better design the Site to improve users’ experiences, both in terms of content and ease of use. ProductPlan does not link information gathered using cookies and Web Beacons to Personal Information.

Disclosure of Non-Personal Information

We use cookie technology to: (i) collect information so that we can improve our Site by seeing which areas and features are most popular; (ii) personalize the Site and improve the Site experience; and (iii) allow you to visit the Site without re-entering your login credentials. While we use cookies to record current session information, we do not use permanent cookies.

We may share Non-Personal Information about our users in the aggregate with third parties for various purposes, including to help us better understand and improve our Service, and for advertising and marketing purposes.


Collection of Personal Information

As defined above, Personal Information is information that can be directly associated with a specific person or entity. We collect a range of Personal Information from and about Site users. Much of this Personal Information is information provided by users themselves when they register with the Site and use the Site and Service. For example, when you register with the Site to use the Service, you may submit, your name, initials or nickname, and e-mail address. You may also create a user-chosen ID and password for your use when accessing the Service. In addition, we may collect and retain information that identifies you personally when you send us comments, questions or suggestions, or if you send to us job application, resumes, or other business contacts.

Site users are under no obligation to provide ProductPlan with Personal Information of any kind, with the caveat that a user’s refusal to do so may prevent the user from using certain Site features. BY REGISTERING WITH THE SITE, YOU CONSENT TO THE USE AND DISCLOSURE OF YOUR PERSONAL INFORMATION AS DESCRIBED IN THIS COLLECTION, USE AND DISCLOSURE OF PERSONAL INFORMATION SECTION.

EU-U.S. Privacy Shield Policy

We comply with the EU-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce (the “Privacy Shield Principles“) regarding the collection, use, and retention of personal information transferred from the European Union to the United States (the “EU Personal Data“). We have certified to the U.S. Department of Commerce that we adhere to the Privacy Shield Principles. For purposes of enforcing compliance with the Privacy Shield Principles, we are subject to the investigatory and enforcement authority of the U.S. Federal Trade Commission.  If there is any conflict between the terms in our Privacy Policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification, please visit

Personal Data Collection and Use

This Privacy Policy describes the categories of Personal Information that we collect, which includes the EU Personal Data that we may receive in the U.S., as well as the purposes for which we use such EU Personal Data.

Third-Party Agents or Service Providers

We may transfer EU Personal Data to our third-party contractors, affiliated organizations or other service providers who perform functions on our behalf as described in this Privacy Policy. Where required by the Privacy Shield Principles, we enter into written agreements with those third-party contractors, affiliated organizations and other service providers requiring them to provide the same level of protection the Privacy Shield Principles require and limiting their use of the data to the specified services provided on our behalf. We take reasonable and appropriate steps to ensure that third-party contractors, affiliated organizations and other service providers process EU Personal Data in accordance with our obligations under the Privacy Shield Principles and to stop and remediate any unauthorized processing. Under certain circumstances, we may remain liable for the acts of our third-party contractors, affiliated organizations or other service providers who perform services on our behalf for their handling of EU Personal Data that we transfer to them.

Disclosures for National Security or Law Enforcement

Under certain circumstances, we may be required to disclose EU Personal Data in response to valid requests by public authorities, including to meet national security or law enforcement requirements.

Access Rights

You may have the right to access the EU Personal Data that we hold about you and to request that we correct, amend, or delete it if it is inaccurate or processed in violation of the Privacy Shield Principles. These access rights may not apply in some cases, including where providing access is unreasonably burdensome or expensive under the circumstances or where it would violate the rights of someone other than the individual requesting access. If you would like to request access to, correction, amendment, or deletion of your EU Personal Data, you can submit a written request to our contact provided below. We may request specific information from you to confirm your identity. In some circumstances we may charge a reasonable fee for access to your information.

Questions or Complaints

In compliance with the Privacy Shield Principles, we commit to resolving complaints about our collection or use of your personal information. EU individuals with inquiries or complaints regarding our Private Shield policy should first contact us at

We have further committed to cooperate with EU data protection authorities (“DPAs“) with regard to unresolved Privacy Shield complaints. If you do not receive timely acknowledgment of your complaint from us, or if we have not addressed your complaint to your satisfaction within 45 days after our receipt of your complaint, you may contact the EU DPAs for more information or to file a complaint. The services of EU DPAs are provided at no cost to you.

Binding Arbitration

You may have the option to select binding arbitration for the resolution of your complaint under certain circumstances, provided you have taken the following steps: (a) raised your compliant directly with us and provided us the opportunity to resolve the issue, (b) made use of the independent dispute resolution mechanism identified above, and (c) raised the issue through the relevant data protection authority and allowed the U.S. Department of Commerce an opportunity to resolve the complaint at no cost to you. For more information on binding arbitration, see the U.S. Department of Commerce’s Privacy Shield Framework: Annex I (Binding Arbitration).

Use of Personal Information

ProductPlan may use the Personal Information a user submits for any purposes related to ProductPlan’s business purposes, including, but not limited to: (i) understanding a user’s needs; (ii) generating statistical studies; (iii) estimating audience size; (iv) measuring aggregate traffic patterns; (v) understanding Site demographics, customer interest and other trends about users; (vi) improving Services, information and products; (vii) communicating back to the user; (viii) providing a user with Services or support; (ix) updating the user on Services, information and products; (x) personalizing the Site for the user; (xi) notifying the user of any changes with the Site which may affect the user; (xii) enforcing terms of use on the Site; and (xiii) allowing the user to access Services or otherwise engage in activities the user selects.

Disclosure of Personal Information

As described in Section “Collection of Personal Information”, users may, at their option, disclose their own Personal Information by any means they choose. ProductPlan will also disclose Personal Information, in the following circumstances:

Material You Choose to Reveal in Blogs, Message Boards, Chat Rooms, Web Services or Similar Services

You may post Personal Information on areas of the Site that may be viewed by other users or the public, although we recommend that you not do so. We urge you to use good judgment and not post Personal Information that you do not want other users to know.

Users may not be able to change or remove public postings once they are posted. Such Personal Information may be used by visitors of these pages to send you unsolicited messages.


DMCA Infringement Notifications, Notices of Violations of Site Terms of Service and Other Communications Directed to ProductPlan

By submitting a Digital Millennium Copyright Act (“DMCA”) Infringement Notification or other communication (including communications about content stored on or transmitted through the Site) you consent to have this communication forwarded to the person or entity who stored or transmitted the content addressed by your communication, in order to facilitate a prompt resolution. For notices other than DMCA Infringement Notifications, upon request, ProductPlan will edit out your name and contact information. However, DMCA Infringement Notifications (including any personally identifiable information set forth in the Notifications) will be forwarded as submitted to ProductPlan without any deletions.


From time to time, ProductPlan may also ask Site users to participate in surveys designed to help ProductPlan improve the Site. Any Personal Information provided to ProductPlan in connection with a survey will be used only in relation to that survey, and will be disclosed to third parties not bound by this Policy only in non-personally-identifying, aggregated form.

Employees and Third Party Processors

ProductPlan will disclose Personal Information to those ProductPlan employees, contractors, affiliates, vendors and suppliers who process Personal Information on ProductPlan’s behalf or participate with ProductPlan in the provision or operation of the Site.

By Law, to Protect Rights and to Comply with ProductPlan Policies

ProductPlan discloses Personal Information if: (1) required to do so by law, or in response to a subpoena or court order; (2) ProductPlan believes in its sole discretion that disclosure is reasonably necessary to protect against fraud, to protect the property or other rights of ProductPlan, other users, third parties or the public at large; and (3) ProductPlan believes that you have abused the service by using it to attack other systems or to gain unauthorized access to any other system, to engage in spamming or otherwise to violate applicable laws.

Business Transfers; Bankruptcy

ProductPlan reserves the right to transfer all Personal Information in its possession to a successor organization in the event of a merger, acquisition, or bankruptcy or other sale of all or a portion of ProductPlan assets. Other than to the extent ordered by a bankruptcy or other court, the use and disclosure of all transferred Personal Information will be subject to this Policy, or to a new privacy policy if you are given notice of that new privacy policy and you affirmatively opt-in to accept it. Personal Information submitted or collected after a transfer, however, may be subject to a new privacy policy adopted by the successor organization.


Third parties are under no obligation to comply with this Policy with respect to Personal Information or Non-Personal Information that users provide directly to those third parties or that those third parties collect for themselves (including, without limitation, Google as described in Section “Google Web Analytics Service.” Please be aware that we may provide links to third party Sites as a service to our users and we are not responsible for the content or information collection practices of those sites. ProductPlan does not control the third party websites accessible through the Site. This Policy does not apply to information provided to or gathered by third parties that operate them. Third parties’ privacy policies will differ from those of ProductPlan. Therefore, we encourage you to review and understand third parties’ privacy practices before visiting third party sites or providing third parties with information, and take those steps necessary to, in your discretion, protect your privacy.


ProductPlan takes reasonable precautions to prevent unauthorized release, corruption, or loss of your personal and company data. However, neither people nor security systems are foolproof. Therefore, while we have taken efforts to guard your personal information, we cannot guarantee its absolute security.


If you are a registered user of our Service, you may view, correct, and delete your personal information, simply by logging into the Service and editing your profile.


We may revise and update this Policy if our practices change, as technology changes, or as we add new services or change existing ones. ProductPlan will alert you by email if this policy is revised. In addition, any changes to this Policy will be posted on the Site, and we will update the “last updated” date set forth below. It is therefore important that you register with the Site and notify us if you change email addresses. If you do not provide ProductPlan with a current email address, you should regularly check our Policy whenever you use the Service to see if it has been updated since your last visit.


Any questions about this Policy should be addressed to ProductPlan, 10 E Yanonali St. Santa Barbara, CA 93101, or by email at:

Last Updated: January 6, 2017