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Product Management: Chief Product Officer

A chief product officer (CPO) is a corporate title referring to an executive who leads the entire product organization. Alternatively, the CPO is known as VP of product or head of product.

A CPO is responsible for the strategic product direction. Usually, it includes product vision, product innovation, product design, product development, project management, and product marketing. In many tech companies, this position also provides distribution, manufacturing, and procurement.

In a nutshell, a CPO leads a product management (PM) team in building great products that deliver sustainable value to the business. From the early stages of developing a new product concept to beyond product launch, a CPO balances the needs and goals of both the product and the business.

Read From Product Manager to Product Leader ➜

Differences Between Chief Product Officers and Other Product Leaders

The CPO oversees all of a company’s product-related matters. The departments they manage range from product management to user experience (UX) research and design to product analytics. The CPO supervises key product management leaders (e.g., the Director of Product Management, the Director of UX, the Head of Product Analytics, and the Director of Product Marketing). It’s the CPO’s responsibility to ensure that these key roles are being performed efficiently and are aligned with the organization’s vision and strategy.

The CPO also serves as an important mentor for other product management personnel. They play a crucial role in influencing a product organization’s culture and strategic direction.

The chart below illustrates the organizational structure of a typical product organization.

product-management-org-chart

Do all Organizations need a CPO?

An organization that places a priority on cultivating a product excellence mindset – a customer-focused framework for developing an impactful product – should have a CPO.

Read here about one CPO’s career journey.

Key Objectives for a Chief Product Officer

A CPO must simultaneously have a broad view of company goals, needs, and success and maintain an in-depth focus on a product’s objectives, needs, and success.

A CPO’s primary objectives include:

  1. Leading the PM organization, supervising PM managers, and mentoring their team
  2. Creating a vision and strategy for the entire PM organization
  3. Marketing and evangelizing products from concept to launch
  4. Research that leads to informed decision-making across the organization

How to Become a Chief Product Officer

The path to becoming a CPO is extensive in terms of education and experience. CPOs generally have a significant level of education and advanced degrees (i.e., PhDs). Typically, they are in areas such as business admin, economics, IT, product management, marketing, psychology, engineering, and other related fields. They also bring many years of high-ranking experience within product management to their role, as well as excellent communication, leadership, and analytical skills.

Here are six characteristics of a great CPO.

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