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Product Metrics: Monthly Recurring Revenue (MRR)

Monthly Recurring Revenue (MRR) is a measurement of revenue generation by month. This metric is often considered “the holy grail of all SaaS metrics,” because it conveys an up-to-date measurement of the health of a company. For deeper insight, MRR can be broken into specific segments such as new business MRR, expansion MRR, and churned MRR.