Every product has a story. Here’s ours.
The challenge with product management is that without a flexible tool that integrates or replaces your other systems, you can’t effectively align the team, collaborate on your roadmaps, and measure your work’s impact.
To reduce time wasted by strategic misalignment, we created and intuitive platform that centralizes and streamlines the product planning process. ProductPlan unites the discovery, roadmapping, and launch stages around strategy, the core of our product and the key to your success. We also provide integrations with various product management tools to serve as your organization’s single source of truth.
At ProductPlan, our mission is to help your organization craft, communicate, and prioritize strategic roadmaps. We help product teams focus on what matters most: building better products.
ProductPlan Leadership
We’re proud to have some of the most passionate and experienced executives lead the way, where we put our customer’s success at the center of everything we do.

Ben Jubenville
CEO
Ben has 20+ years of SaaS experience and deep domain expertise in ERP, HCM, HRIS, VMS, ATS, GIS Construction Tech & PDLM solutions. Having managed global programs for Accenture, State Street, Shell and others, Ben is a trusted advisor for his customers, peers and ownership team.

Joe Graham
SVP of Technology
Joe is a seasoned technology leader with 13 years of experience in the SaaS industry and a proven track record of driving innovation, building scalable platforms, and leading high-performing teams. With a strong focus on AI-driven solutions, Joe leverages cutting-edge technology to enhance business operations and user experiences.

Colin Joyce
SVP of Sales
Colin brings 12+ years of experience in SaaS sales and sales leadership to ProductPlan. As a sales leader, Colin’s core strengths are growing the Enterprise client base through value-driven conversations, helping individual contributors maximize success via strategy, and facilitating cross-functional collaboration.

Greg Buschur
SVP of Finance

Zack Adair
VP of Customer Operations
Zack has 10+ years of experience in SaaS operations, with extensive expertise in HRIS, ATS, BGV, and PDLM solutions. Having managed multiple enterprise implementations and product innovation deployments, he is a trusted advisor to his clients, colleagues, and leadership team.

Alena Garcia
VP of Strategic Alliances
Alena brings 10 years of SaaS experience to ProductPlan, helping to drive significant growth by evolving the current partnership framework and GTM strategy. She works cross-functionally to position solutions effectively, accelerating deal velocity and expanding market reach. In her free time, Alena enjoys skiing, live music, and cheering on her Alma Mater, CU Boulder.

Adrian Bryant
Director of Product
Adrian is a seasoned product leader with 13+ years of experience in software development. With a STEM MBA and a Graduate Certificate in Marketing from NC State University, Adrian combines analytical rigor with strategic vision to drive innovation and business growth. His experience spans both startups and enterprise organizations, where he has successfully scaled platform solutions, influenced cross-functional stakeholders, and led high-impact product initiatives. An avid rugby fan, Adrian coached high school girls rugby for 5 years and played in USA Rugby’s 2017 D1 National Club Championships.

Erica Franklin
Sr. Manager of Demand Generation
Erica brings 7+ years of experience driving growth through innovative, data-driven strategies to ProductPlan. With expertise in customer relationship management, digital marketing, and sales enablement, she leads ProductPlan’s marketing team to elevate the brand and generate demand within the software space. Erica’s leadership sparks creativity and fosters a culture of continuous improvement, delivering standout campaigns that boost brand visibility and drive sales. In her free time, Erica enjoys taking pilates classes, attending concerts, and making candles.

Mackenzy Paschich
Director of People Ops
ProductPlan awards
& achievements

Co-Founder Story
ProductPlan was founded in 2013 by tech entrepreneurs Jim Semick and Greg Goodman.

CrozDesk Winner!
ProductPlan was #2 in Crozdesk’s Top 20 Software Products of 2023 for Product Management.

4.4/5 rating on G2
Hear from customers why they love ProductPlan, review the software as a High Performer, and more.
Top rated roadmap platform





