Market Requirements Document (MRD)

What is a Market Requirements Document (MRD)?

A market requirements document, or an MRD, is a strategic document written by a product manager or product marketing manager to help define the market’s requirements or demand for a specific product. An MRD typically contains information on the product’s vision, the competitive landscape, business analysis, and revenue opportunity, as well as a list of features or at least high-level feature categories.

See also: Product Requirements Document (PRD)
Learn how market requirement documents support a product launch ➜