Product Management Platform

A product management platform is a tool that helps companies plan, develop, and launch products. A product management platform can give teams the ability to plan strategy, communicate in real-time, create roadmaps, manage resources, or share information with key stakeholders.

What makes up a great product management platform?

A great product management platform will guide organizations through the entire product development lifecycle. Some platforms will also allow users to interact with other users via comments, notifications, or tagging capabilities. ProductPlan provides strategy, discovery, roadmaps, and launches features while offering various ways to collaborate in real-time.


A product strategy is a high-level plan describing what a business hopes to accomplish with its product and how it plans to do so. With ProductPlan’s Strategy feature, users can:

  • List objectives and key results
  • Synchronize title, description, other fields, and key result progress
  • Create, update, or delete objectives and key results


Product discovery plays a key role in helping product teams decide which features or products to prioritize and build, while setting the stage for achieving product excellence. ProductPlan’s Discovery features support users with idea and opportunity management in preparation for product development. Users can:

  • List ideas and opportunities
  • Synchronize title, description, tags and other fields
  • Create or update ideas and opportunities


A roadmap is a high-level strategic document that is created and maintained to communicate the strategic vision and objectives of a product. Many product managers consider roadmaps a necessary tool. Roadmapping will help your team centralize your information and manage product development. In ProductPlan, users can:

  • List roadmaps
  • Synchronize percentage complete, title, description, and other fields
  • Create, update, or delete bars



A product launch refers to a business’s planned and coordinated effort to debut a new product to the market and make that product generally available for purchase. In ProductPlan, users can:

  • List launches and tasks
  • Organize tasks by sections and update status
  • Create, update, or delete launches, sections, and tasks

ProductPlan can support you as you prepare to launch your product. Check out our launch management program–a single space to create thoughtful launch strategies that make an impact.

What are the benefits of using a product management platform?

  1. Communicating in real-time. Live communication will promote transparency and encourage collaboration. Real-time updates also allow stakeholders to stay up-to-date and informed on updates.
  2. One source of truth. Having a centralized source of information will help stakeholders stay informed and aligned on product development updates.
  3. More effective planning. A product management tool can optimize your planning, visualization, and information sharing processes.