In this section you’ll find terms and definitions that will explore different directions and elements of a career around product management.
Platform Product Manager
What is a Platform Product Manager? A Platform Product Manager (PM), is one of the most challenging roles in product...
A product designer is responsible for the user experience of a product, usually taking direction on the business goals and objectives from product management. Although typically associated with the visual/tactile aspects of a product, product designers can sometimes also play a role in the information architecture and system design of a product as well.
What Is Product Leadership? Product leadership can describe several management-level roles with responsibility for the success of the company’s products....
Product Management Talent
Product leaders are responsible for discovering and recruiting the right people for the product team. To do so, they need to seek out product management talent, to fill key product roles.
A product manager drives the development of products, and is ultimately responsible for the success of those products. Product managers are information gatherers, defining the strategic direction of the product by focusing on their business’s strategic goals, the market’s demands and opportunities, and the technological and financial resources available to them to make the product a reality.
Product Marketing Manager
A product marketing manager’s (PMM) primary responsibility is to communicate the product’s value to the market. A PMM’s responsibilities could include training the sales force on how to sell the product, creating marketing materials that communicate product features, and developing the marketing tools and campaigns to attract new prospects and customers.
The product owner bridges the gap between product strategy and development. They are usually responsible for the product backlog, organizing sprints, and are expected to be available to answer questions from developers as needed. In comparison to the strategy-focused role of the product manager, the product owner generally takes on more tactical duties.
Product Portfolio Manager
What Is a Product Portfolio Manager? A product portfolio manager (PPM) strategically oversees all of the products in a business’s...
A program manager coordinates the interdependencies among projects, products, and other important strategic initiatives across an organization. This role requires one to focus closely on a lateral view across the organization.
A project manager oversees many of the logistical aspects of the product development process. They differ from product managers in that they oversee the execution of plans that have already been developed and approved. Unlike product managers, they are generally less focused on high-level goals and strategy. Instead, a project manager focuses on tangible things like budget, resources, and personnel.
The primary focus of a UX designer (short for User Experience Designer) is on overall user satisfaction and usability with a product. UX designers continually look for ways to improve how the product experience feels to the user — improvements such as making using the product faster, easier, or more intuitive.