Prompting for Outcomes: Building the Right Thing in the AI Era

AI can build almost anything. The competitive advantage isn't shipping faster. It's knowing you're building the right thing.

Join ProductPlan and bestselling authors and renowned product thought leaders Jeff Gothelf and Josh Seiden, whose work, including Lean UX, Sense & Respond, and Josh's Outcomes Over Output, has helped define modern product management.

In this free 45-minute webinar, you'll learn a practical framework for using AI to build products that create measurable customer and business outcomes, not just more output.

In 45 minutes, you'll learn how to:

• Start every AI workflow with a measurable customer outcome instead of a feature request.
• Write prompts that keep AI focused on solving the right problem, keeping customer value at the center of every decision.
• Evaluate AI-generated ideas against clear success metrics so every recommendation is grounded in customer and business impact.
• Build measurement into your work from the beginning so you know what's creating value after launch.
• Know when a feature is truly successful by measuring customer behavior, not just shipping code.

Why This Matters

AI can generate almost anything.

It can't tell you whether you're solving the right customer problem.

Jeff and Josh's Outcome-Centered AI framework helps product teams focus AI on measurable customer outcomes from the very first prompt, then measure success after the feature ships.

Because shipping isn't the finish line. Knowing it made an impact is.

Bring a real product initiative and your questions. CEO Steven Cohen will moderate a live conversation with Jeff and Josh, giving you the chance to explore real-world examples and get practical advice you can apply right away.

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