Launch Management: How We Used a Beta Program to Build a New Product

At times, product launches may feel overwhelming, especially when executive stakeholders expect a new product or feature on a semi-frequent basis. Product leaders want a solution that seamlessly transitions from assisting them in planning their product strategy to executing it.We understand the need for a single space to manage upcoming launches. Our new purpose-built tool helps product teams like yours, connect your roadmap to your go-to-market strategy. Our team experienced the tool's benefits while running the beta program for it! We're excited to share our story with you in this exclusive webinar.We provided a behind-the-scenes look at how we approached developing our new Product Management Platform design that keeps product teams in mind.ProductPlan's Principle Product Manager, Rachel Wynn; Manager of Product Marketing, Cameron Fitchett; Product Designer, Kevin Lucy; Engineering Manager, Sanden Gocka; and Lead Software Engineer, Jacob Ferguson, discuss how they collectively collaborated and communicated during the beta program to build out our newest product, Launch Management.In this webinar, you will learn:

• Our approach to launch management and the launch management beta
• The scope of our beta
• The role of cross-functional communication and collaboration in the beta
• Our learnings and findings