6 Steps for Creating a Well-Crafted Product Story
Don’t miss the opportunity to use roadmaps to tell your product story and connect your team to your product ideas and initiatives.
Getting clarity on the product roadmap within larger organizations can be challenging. In addition to multiple product launches, there are often distinct product, marketing, and IT roadmaps – each with its own timeframe. It can get messy.
To complicate things, each product manager tends to plan and present their roadmap differently. As a result, the problems don’t become apparent until the roadmaps need to be consolidated into a single view for the executive team and other stakeholders.
Here are some tips for getting consistency across teams when planning and presenting your roadmap.
Let’s start with the basics. Before you can produce the roadmap, there needs to be a core agreement on the product vision and goals. Without this strategy, you are fighting an uphill battle. Everything on your roadmap, including the initiatives, legend, and other items, will flow from the product goals.
A common way to organize a product roadmap is to group similar items by strategic goals. For example, your goals might include “improve customer satisfaction,” “mobile-first,” or “double conversions.” Once you have alignment on these basic goals, it makes producing unified roadmaps much easier. If you don’t already have alignment on the strategy, start now.
Your roadmap is a communication tool, first and foremost. So it’s important to have a compelling presentation, looks nice and tells the story you want to tell.
For teams, it’s equally important to tell the story consistently, especially if your manager is spending hours merging your roadmap into a presentation or template. Then re-merging again when the plan changes.
You’ll want to align the roadmap style, legend, color coding, time horizon, and level of granularity.
With the Portfolio View feature of ProductPlan, each team member can be responsible for their own roadmap but include their roadmap into a consolidated portfolio view with the other roadmaps.
The Portfolio View helps to consolidate roadmaps from product teams across the company. You can also include Marketing, operations, and IT roadmaps if needed. Some ProductPlan customers are consolidating a dozen or more roadmaps using the Portfolio View feature.
The ProductPlan Portfolio View feature allows you to merge multiple roadmaps into a live portfolio view.
Anyone, including the VP of Product, can aggregate the entire team’s roadmaps into a unified Portfolio View, saving hours in only a few seconds. In addition, if anything in the underlying roadmap changes, the Portfolio View remains up to date.
A Portfolio View gives you a way to present a consistent roadmap for different audiences across multiple teams. Even though the underlying roadmaps may use different timeframes, timeline styles (e.g., monthly versus sprints), and other characteristics, you can create a single consistent product portfolio view for executives.
Your manager will thank you.