LYT saves time, organizes ideas with ProductPlan’s roadmaps and integrations.

LYT is an intelligent transportation systems provider using AI and machine learning algorithms to optimize the flow of traffic for transit, emergency, and snow vehicles. Chief Product Officer at LYT Nicole Leonard recognized that not having a centralized product lifecycle management tool imposed constraints on her product team. Manually creating roadmap views for different audiences would have been time-consuming. Additionally, ideas lived in various places, making them difficult to track.

At a previous organization, Nicole had selected ProductPlan as the ideal solution based on its match with her 35+ ‘must-have’ criteria for a product management tool. Nicole decided ProductPlan similarly met LYT’s needs, including HubSpot and Jira integrations, roadmap views for different user groups, idea intake for internal stakeholders and LYT’s customer base, the ability to map product roadmaps to marketing launches and campaigns, and a simple implementation process.

LYT’s product team quickly implemented ProductPlan and uses the platform multiple times weekly. Nicole reports that ProductPlan has saved LYT time by integrating with its existing tools and consolidating ideas into one place. Ideas from customers and internal stakeholders are now easier to validate. Customizable roadmap views help LYT communicate the right information to different audiences, and ProductPlan’s templates further simplify the process. Looking ahead, Nicole is excited to expand ProductPlan internally to LYT’s other departments.