Case Study

Lionbridge improves roadmap standardization, prioritization, and stakeholder buy-in.

See how Lionbridge, a global leader in translation services, used ProductPlan to standardize roadmaps, reduce redundancy, and improve stakeholder communication.

Company

Lionbridge
Founded:  
1996
Location:  
Waltham, Massachusetts
Industry:  
Translation and Localization
Size:  
5,000+ employees
Years Using ProductPlan:  
6

Challenge

For more than two decades, Lionbridge has been a go-to provider of translation services. Maintaining its technical infrastructure, onboarding new clients, and customizing & optimizing workflows for existing ones requires many initiatives running in parallel. Lionbridge faced the challenge of consistently formatting and maintaining roadmaps for these many initiatives. This posed an additional challenge of communicating roadmaps with stakeholders.

Solution

Lionbridge needed a roadmapping solution that offered consistent formatting and a centralized location for roadmaps. The ideal solution would be simple and intuitive to use. Lionbridge decided on ProductPlan based on its ease of use, collaboration and sharing capabilities, and reasonable price point.

Results

Immediately after implementing ProductPlan, Lionbridge reported their teams spent less time formatting their roadmaps and more time on other important work. The team quickly adapted to using tags and views within ProductPlan, helping them avoid creating redundant roadmaps for portfolios.

An additional benefit Lionbridge reports is the ability to prioritize and provide context to stakeholders on why teams are working on specific initiatives and not others. This ability improves transparency and decision-making.

Key Results

  • Significant reduction in time spent formatting roadmaps
  • Decreased redundancy in roadmaps across teams
  • Increased transparency on why certain initiatives are prioritized and advance the long-term vision

5.7%

of organizations use formal frameworks like OKRs or scoring models to guide prioritization, making Lionbridge's structured, transparent approach to showing stakeholders why initiatives were prioritized a genuine competitive differentiator.

Top 3

time sinks are stakeholder alignment and shifting priorities when defining product strategy, directly mapping to Lionbridge's challenge of spending more time talking about roadmaps than executing them.

27%

of teams cite lack of customer discovery or insight as a driver of roadmap misalignment, underscoring how important roadmap transparency is in helping stakeholders understand the why behind decisions, which was a core outcome Lionbridge achieved

We’re not making roadmaps because it’s fun, we’re making roadmaps because we’re trying to tell something to somebody. With ProductPlan, our product management team is spending less time talking about what we’re doing and more time actually doing it.
Chris Dudak
|
Senior Manager, Product Management
|
Lionbridge

Your next roadmap starts here.

The best product teams spend their energy on strategy, not status updates. See how ProductPlan gives your team a single, live, shareable roadmap that travels to where stakeholders work, stays in sync with engineering, and keeps everyone focused on what matters most.
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