Case Study

B2B SaaS company communicates and standardizes its product management process.

Learn how a rapidly growing B2B SaaS company overcame cross-team communication challenges, improved efficiency, and streamlined decision-making with ProductPlan.

Company

B2B SaaS Company
Founded:  
2012
Location:  
Chicago, IL
Industry:  
Technology, IT
Size:  
500+ employees
Years Using ProductPlan:  
3

Challenge

As a B2B SaaS company, this organization experienced rapid growth over the span of a decade; the company developed multiple product lines and services to support a global target audience. The company’s growth resulted in several tech stack challenges: a lack of visibility and effective cross-team communication, and an unclear understanding of what the teams were working on across product R&D.

Solution

As the product management teams continued to grow, leadership recognized the need for a dedicated platform to house their work and an easy way to check that teams were planning to work on the right products and features. After evaluating several different platforms, the company identified ProductPlan as the ideal solution to its communication challenges. Due to ProductPlan’s ease-of-use and world-class implementation team, the team could quickly adopt the platform.

Results

The product team has now been enjoying the benefits of implementing ProductPlan for two years. ProductPlan serves as a single source of truth, helping to streamline communication of work and progress, minimizing inefficiencies.

This company also relies on the JIRA integration to connect work to roadmaps and to surface inconsistencies in product teams’ processes for creating epics/stories. Greater consistency across all teams’ work helps improve the company’s strategic decision-making capabilities.

Key Results

  • Effective strategy communication between product team and stakeholders
  • Increased efficiency with streamlined tasks in ProductPlan
  • Improved strategic decision-making through JIRA integration

22.5%

Only 22.5% of product teams report that all their product strategy, discovery, roadmap, and launch activities live within one primary system — underlining how rare a true single source of truth actually is, and why this company's investment in one paid off.

49.2%

Resource and capacity constraints are the #1 cause of roadmap misalignment, cited by 49.2% of respondents — which maps directly to the efficiency drain this company experienced before streamlining with ProductPlan.

34%

Over a third of teams regularly collect insights but many still struggle to turn them into decisions, rely on ad-hoc requests, or lack a consistent research process, reinforcing why having a connected, visible system for work and priorities is essential during rapid growth phases.

"We’re realizing if we just spent the time invested in manual updates and put those details into ProductPlan instead, it would save our product managers a lot of effort."
Product Manager
|
B2B SaaS Company

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