We started with a roadmap. We built an intelligence platform.
ProductPlan is the Product Intelligence Platform trusted by 1,000+ global organizations to make high-stakes product decisions with speed and certainty, before decisions become commitments.
2013
1,000+
860K+
23M+
From roadmapping standard to decision intelligence.
ProductPlan was founded in 2013 by Jim Semick and Greg Goodman to solve a problem every product team knew: roadmaps lived in spreadsheets, strategy got lost in email, and alignment was a meeting, not a system.
Over a decade, we set the standard for enterprise roadmapping. Then we asked a harder question: what if the platform didn't just show the plan, but helped teams make the right one?
In 2026, we acquired Winware.ai and named 4x Founder Steven Cohn as ProductPlan’s new CEO. We united Winware’s AI-native customer and market intelligence with our roadmapping platform, launching the Product Intelligence Platform that helps teams uncover what to build, why it matters, and how to win.
2011
Founded
by Jim Semick & Greg Goodman. First product roadmapping platform built for modern PMs.
2013 - 2015
Expanded to 1,000+
global organizations. Became the category standard for enterprise roadmapping.
2025
Backed by Bow River
Bow River Capital's Software Growth Equity Fund acquired ProductPlan to accelerate platform innovation.
2026
Aquired Winware.ai
Named Steven Cohn CEO, a four-time founder who built the industry's top user research platforms, to launch the Product Intelligence Platform with AI-native decision intelligence.
Leadership Team
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Steven Cohn
4x founder with 4 exits and executive experience at two companies that scaled from $0 to $100M in under three years. A product-focused leader who has spent his career building platforms customers love, most recently founding Winware.ai before joining ProductPlan.
“What product teams struggle with today isn't execution, it's certainty. We built the Product Intelligence Platform to give them both.”

Greg Buschur
Greg has almost 18 years of experience in Finance & Accounting. His background includes public accounting at EY followed by close accounting and finance leadership roles at Dot Hill Systems, Uplight, Mainstay, ProductPlan, and Topia. He holds a Masters in Accountancy from the University of Wisconsin- Madison (Go Badgers!). and is a Certified Public Accountant (CPA).
“Financial rigor and product ambition aren't opposites. The best companies practice both at once.”

Bart Gałuszka
VP of Engineering at ProductPlan with 20+ years across multiple startups, building clean, flexible software stacks that adapt to change and keep customers and engineers equally happy. An AI engineer by recent trade (Winware, acquired by ProductPlan), now driving engineering through the new AI-empowered era of development.
"For a software stack, the ability to scale down is as important as the ability to scale up."

Zach Adair
Solutions-focused technical project manager with 10+ years in SaaS implementation and client success. Known for building deep client trust, translating technical requirements into innovative solutions, and delivering superior customer satisfaction, promoted 5 times and a 2x company MVP award winner.
“Implementation is where promises become reality. That's the moment that matters most to a customer.”

Mackenzy Paschich
Builds and stewards the culture, talent, and organizational structures that enable ProductPlan to grow with intention. Champions an environment where great product people do their best work.
“Culture is a product too. We build it with the same intentionality we bring to every feature.”

Adrian Bryant
14+ years in technology, 7 in product management. Drives data-driven strategy that delivered 33% YoY growth in weekly active users and contributed to 49% of bookings through organic growth. Previously at Citrix building enterprise collaboration tools for global teams.
“The best research doesn't validate your ideas. It makes you question them.”

David Bowland
Engineering leader who bridges technical work and clear communication to deliver software customers rely on. Incorporates AI into how the team builds, tests, and ships. Fosters strong teams who create reliable software.
"Give talented people context, trust, and a clear path — the results take care of themselves."

Marianne Cobbs
10+ years turning complex SaaS problems into clear, user-centered digital products. Her design work drove +14% signups at Winware.ai, reduced churn 16% at Hydrogen Platform, and grew organic signups 24% at Validately. Combines deep user research with clean, modern execution.
“Design isn't decoration, it's the difference between a product people use and one they love.”

Charlotte Gutrich
Drives product development across the platform, collaborating cross-functionally to translate customer insights and market signals into features that move the needle for product teams.
“Great products aren't built in a vacuum. They're built by listening, learning, and iterating.”

Gino Smith
6+ years of experience driving growth across SaaS and higher education, consistently guiding customers and partners to new levels of innovation and business impact. Partners with product leaders to bring clarity and confidence to complex product decisions.
“Show up, stay curious, and keep improving—that’s how great products (and partnerships) are built.”

Mary Ann Bennett
10 years in customer success across enterprise, mid-market, and SMB. A data-driven collaborator and creative communicator who believes video is one of the most powerful tools for making complex things clear. Speaks Italian fluently.
“Success isn't a handoff after the sale. It's a relationship built over every interaction.”

Katie Hallock
Partners with customers to drive adoption, outcomes, and long-term value from the ProductPlan platform. Focused on turning new users into confident, strategic product teams.
"I'm inspired and motivated by helping our customers build and communicate with purpose—and seeing the innovation that unlocks."

Caitlin Peace
5 years of customer success and implementation experience across enterprise, mid-market, and SMB customers. Focused on building thoughtful partnerships with customers and driving quick time to value.
"There's nothing better than the lightbulb moment when a customer sees how much time and effort our product can save them."
Consistently rated a category leader on G2.










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