Customer Spotlight: Orion Health
Orion Health develops software solutions for healthcare organizations worldwide, helping to improve the care of 35 million patients. Founded in...
1 min read
Blog
Customer Spotlight: Henry Schein Inc.
Henry Schein, Inc. is the world’s largest provider of health care products and services to dental, animal health and medical...
1 min read
10 Lessons for Pricing SaaS Products
Pricing is such a core part of a SaaS product’s business model that you need to get it right. In...
4 min read
How to Choose a Great SaaS Pricing Model
It’s a brave new world for pricing software-as-a-service products. Gone are the days of simply setting a per-seat fee and...
4 min read
The Best Way to Price SaaS Products
Pricing SaaS products presents unique challenges—and opportunities—for product and marketing teams. In the past few years, I’ve had a hand...
3 min read
Why Product Teams Should Care about the Internet of Things
No doubt you’ve heard of the coming Internet of Things (IoT) and how it’s going to change our lives through...
2 min read
The Empathetic Product Manager
Empathy. You’ve heard it’s an essential skill for product managers, marketing managers, and UX teams. But how can you put...
4 min read
7 Steps for Testing if Your Product Will Fail
Recently I spoke to a class at the UCSB Technology Management Program about market validation and failure testing –...
2 min read
Product Managers: Is Your MVP Truly Compelling?
More product teams are taking advantage of the Minimum Viable Product concept—deploying products early to customers in order to learn...
3 min read
How to Avoid Putting Dead Weight Product Features On Your Roadmap
A few days ago I had lunch with the product team of a mid-sized software company, and one of the product managers...
4 min read
10 Great Questions Product Managers Should Ask Customers
A few well-phrased questions can yield fantastic customer insights. But knowing the right questions to ask during customer conversations and...
4 min read
Why Agile Teams Need a Product Roadmap
“We’re agile, so why do we need a long-term product roadmap?” I hear this question regularly. At first blush, the terms agile and product...
3 min read
Benefit versus Cost: How to Prioritize Your Product Roadmap
Deciding which initiatives to include in your future product releases can be daunting. Product prioritization is even more difficult when there...
4 min read
Should You Flip Your Product Roadmap Process Around?
If your product team is like most, you have software for capturing issues, managing requirements, and tracking projects. After all,...
2 min read
Building Your Sphere of Influence, Featuring Roxanne Mustafa
When you’re new to a product management role, you enter the situation with minimal credibility, name recognition, or trust beyond...
7 min read
