10 Online Communities Product Managers Should Join
As product managers, there are some things we just have to learn through experience. You’ll never know what it really... Read →
How to Recruit Beta Testers
Working with beta testers is a great way to ensure a new product or feature is ready for “prime time”... Read →
Why Most Outcome-Based Roadmaps Fail (and How to Keep Yours From Doing the Same)
An outcome-based roadmap sounds like a good idea. Instead of a long list of context-free features and enhancements the roadmap... Read →
Category: Product Strategy
How to Recruit Beta Testers
Working with beta testers is a great way to ensure a new product or feature is ready for “prime time”… Read →
Sticky from the Start: How to Create Products that Stick
“Stickiness” isn’t always a good thing—but when it comes to products, we generally prefer users stick around and keep using… Read →
Why the Most Forward-Thinking Product Teams Work Backwards
You’ve probably heard the old adage “success is not a destination, but a journey.” Clearly its authors were not product… Read →
How to Conduct an Effective Competitive Analysis
Competitors make our own products better—they create urgency and drive innovation by providing both motivation and a measuring stick. If… Read →
Why Cost of Delay is a Product Manager’s Secret Weapon
Product management receives a constant barrage of requests from a variety of sources. Whether you’re talking to customers, salespeople, executives,… Read →
7 Project Management Principles Product Managers Can Learn From
Product managers often think of project managers as tactical professionals. This is only partially true, but it’s an understandable misconception…. Read →
Forget about Growth. Here’s the Metric that Really Matters.
Ask any SaaS company about their key metrics, and growth will inevitably come up quickly. Whether they’re exceeding expectations or… Read →
The Definition of Done: What Product Managers Need to Know
Are we there yet? This is a difficult question to answer when no one agrees on where exactly “there” is…. Read →
Outcome-Driven Roadmapping: The Secret to a Focused Product Strategy
Most aspects of our lives are about achieving specific goals. We want to eat, so we make a meal. We… Read →
Product Management’s Role at Every Phase of the Product Lifecycle
Every product has a lifecycle which consists of various phases. And the demands placed upon a product manager often vary… Read →
10 Smart Ways to Avoid the Consequences of Design by Committee (While Still Listening to the Team)
One of the biggest challenges product managers face is including the entire organization in product planning while avoiding a phenomenon… Read →
How to Include Stakeholders in the Product Planning Process
Unless your company is literally a one-person show, your role as a product leader includes stakeholder management. And including stakeholders… Read →
How Product Managers Measure Product-Market Fit
The path to product-market fit is not clearly paved for all products. Today we’ll explore a few ways you can… Read →
Customer Interviews: Should you Interview Users or Buyers?
Customer interviews are an important component of the product development process. Product managers use customer interviews to help inform product… Read →
How to Use Google’s HEART Framework to Make Product Decisions
Need help prioritizing the many features and other initiatives competing for space on your product roadmap? One way to make… Read →
3 Questions to Ask About Every Potential Product Feature
If you’re a product manager, then you know that demands for new features come from all directions. Sometimes these demands… Read →
How Product Managers Can Break Down Organizational Silos
Are organizational silos preventing your team (and your organization as a whole) from realizing its full potential? You’re not alone…. Read →
Dealing with Dealbreakers: How to Handle Feature Requests from Prospects
Most product teams have their own processes for handling customer requests. But what about would-be customers and their “dealbreaker” requests?… Read →