Your customers don’t want to buy your product. I mean, sure, they’re willing to hand over the cash (or credit… Read →

Imagine this scenario. You’re a product manager working for a software startup, and you’ve come up with an idea for… Read →

There are many ways to build a roadmap and many types of roadmaps you can make. Some will delight and… Read →

Security is someone else’s problem. It’s up to IT. The developers will handle it. We use AWS or Azure, so… Read →

We spend lots of time praising the savvy strategic moves of winning products and companies. But for every success story,… Read →

Until real users get their hands on your product, you can never be 100% sure it works. That’s why product… Read →

Any good goal is measurable, so organizations with properly defined objectives will establish metrics and KPIs to track their progress… Read →

In a world where advertising-supported products, SaaS products with monthly renewals, and free trials are de rigueur, customers don’t have… Read →

Product managers will encounter many forks on the road to growth and product success. Those forks always require answering difficult… Read →

Product managers wear many hats, but one of the most uncomfortable ones they’re forced to occasionally don is that of… Read →

The daily demands of product management make it challenging to carve out time for strategic thinking. But if we’re only… Read →

Product teams must not only create an amazing product, but they also need to set the stage for the product… Read →

It should be counterintuitive, but one thing many “unicorns” and scrappy startups have in common is a whole lot of… Read →

Working with beta testers is a great way to ensure a new product or feature is ready for “prime time”… Read →

“Stickiness” isn’t always a good thing—but when it comes to products, we generally prefer users stick around and keep using… Read →

You’ve probably heard the old adage “success is not a destination, but a journey.” Clearly its authors were not product… Read →

Competitors make our own products better—they create urgency and drive innovation by providing both motivation and a measuring stick. If… Read →

Product management receives a constant barrage of requests from a variety of sources. Whether you’re talking to customers, salespeople, executives,… Read →

Product managers often think of project managers as tactical professionals. This is only partially true, but it’s an understandable misconception…. Read →

Ask any SaaS company about their key metrics, and growth will inevitably come up quickly. Whether they’re exceeding expectations or… Read →

Are we there yet? This is a difficult question to answer when no one agrees on where exactly “there” is…. Read →

Most aspects of our lives are about achieving specific goals. We want to eat, so we make a meal. We… Read →

Every product has a lifecycle which consists of various phases. And the demands placed upon a product manager often vary… Read →

One of the biggest challenges product managers face is including the entire organization in product planning while avoiding a phenomenon… Read →

Unless your company is literally a one-person show, your role as a product leader includes stakeholder management. And including stakeholders… Read →

The path to the product-market fit is not clearly paved for all products. Today we’ll explore a few ways you… Read →

Need help prioritizing the many features and other initiatives competing for space on your product roadmap? One way to make… Read →

If you’re a product manager, then you know that demands for new features come from all directions. Sometimes these demands… Read →

Are organizational silos preventing your team (and your organization as a whole) from realizing its full potential? You’re not alone…. Read →

Most product teams have their own processes for handling customer requests. But what about would-be customers and their “dealbreaker” requests?… Read →

If you haven’t found the right objective goal-setting framework for setting roadmap priorities, consider Objectives and Key Results (OKRs). The… Read →

The goal of any roadmap, whether it’s a product roadmap, IT roadmap, or marketing roadmap, is to capture and communicate… Read →

While customer feedback is the gold standard of insight for product managers, not every customer request is actionable. Today we’ll… Read →

If we asked you right now to describe your organization’s product culture, what would you say? Don’t be too hard… Read →

No product is too dull for excitement features.  No matter your product, there’s always a way to add excitement and… Read →

There are lots of ways to define a product manager’s job, but here’s one viable way you could succinctly describe… Read →