If You’re Hitting All the Dates on Your Roadmap, You’re Doing It Wrong
Imagine a product team out for dinner and drinks. They’re celebrating a big win. The product manager, development team, product owner, maybe even a...
Category Product Strategy
The Roadmap Revolution: A Chance to Hit “Reset”
It’s that time of year where I’m both overwhelmed and excited to work on my roadmap. Maybe it’s the feeling of a fresh start...
Missed Details That Can Cause Huge Product Reputation Ramifications
Product managers are all about prioritization. The items that deliver the most value to a product’s reputation, help the product achieve its goals and...
The Unique Work of a Product Executive at a Mid-Size Company
In between “scrappy startup” and “enterprise behemoth” lies the mid-size company. With hundreds—or maybe even one or two thousand employees—organizations in this size range...
5 Strategies for Burning Down Silos and Building Bridges
As organizations grow and expand, keeping stakeholders and employees on the same page to drive alignment with your product strategy can be a big...
5 Ways Product Teams Can Drive an Exceptional Customer Experience Strategy
I’ve worked exclusively on digital products for over 14 years, primarily in product and design-centric roles. Thinking back, it’s surprising that it was only...
5 Important Ways Product Managers Can Refocus on Goals in 2020
Unless your product management stack includes a crystal ball, all those goals and resolutions we made way back in January likely didn’t take global...
Product Strategy Doesn’t Work in a Vacuum, featuring Hadrien Raffalli
In our webinar Product Managers: Treat your Strategy as a Product, Hadrien Raffalli discusses the importance of tracking market activity and tweaking plans accordingly....
6 Things Product Managers Can Do with Qualitative Research
We are excited to welcome guest writer Carlos González de Villaumbrosia to the ProductPlan blog. Carlos González de Villaumbrosia has over 10 years of...
10 Ways a Feature-Less Roadmap Helps Your Product Strategy
Since releasing both a webinar and book on the impact of feature-less roadmaps on your product strategy recently, we’ve gotten a lot of questions...
Prepare Yourself Against Executive Shiny Object Syndrome
Do you find yourself continually diverted from your product’s itinerary to delve into your boss’s new favorite subject? Are you having to explain why...
The Activities of a Strategic Product Manager
A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities...
Your Product Outcomes Need to Impact Company KPIs (Otherwise You’re Doing it Wrong)
We live in the age of quantifiable measurability. Data abounds, analysis is cheap, and numbers are harder to dispute than hunches and feelings. Figuring...
Patterns of Pain: How Product Managers Solve High-Value Problems
The most successful product managers think of themselves as finders of pain, not finders of products. In my experience launching ProductPlan and prior products,...
What Happens When Customers Have a Negative Product Experience
A human mind is a pattern-seeking machine. Our species has evolved an impressive ability to spot small, subtle clues to more significant trends. In...
Demystifying Product Management’s Role in Pricing Strategy
Technology pricing can be tricky, particularly for software and services. When there’s no traditional cost of goods sold (COGS) to recoup, the pricing strategy...
Without Justifying Opportunity Costs, You Might Prioritize the Wrong Features
Windows of opportunity are fleeting. Sometimes there’s only a short amount of time to do something before its benefits diminish. Think of the space...
Product Management 2019: Year In Review
What a year. There are so many changes happening in product management as I write this, and the evolution only seems to be accelerating....
Why People Buy and What it Means for Your Product
Your customers don’t want to buy your product. I mean, sure, they’re willing to hand over the cash (or credit card or bitcoin) to...
What to do When Investors Say No to Your Product Idea
Imagine this scenario. You’re a product manager working for a software startup, and you’ve come up with an idea for a new app. Your...
37 Roadmap Tips to Align Stakeholders
In product management, there are many ways to build a roadmap and many types of roadmaps you can make. Some will delight and engage...
Building Your Roadmap with Cybersecurity in Mind
Security is someone else’s problem. It’s up to IT. The developers will handle it. We use AWS or Azure, so we’re cool. We use...
The Cost of a Bad Product Strategy
We spend lots of time praising the savvy strategic moves of winning products and companies. But for every success story, there’s a graveyard of...
When is Your Product Ready to Remove the “Beta” Tag?
Until real users get their hands on your product, you can never be 100% sure it works. That’s why product managers leverage beta testing....
