Category: Product Strategy
Forget about Growth. Here’s the Metric that Really Matters.
Ask any SaaS company about their key metrics, and growth will inevitably come up quickly. Whether they’re exceeding expectations or… Read →
The Definition of Done: What Product Managers Need to Know
Are we there yet? This is a difficult question to answer when no one agrees on where exactly “there” is…. Read →
Outcome-Driven Roadmapping: The Secret to a Focused Product Strategy
Most aspects of our lives are about achieving specific goals. We want to eat, so we make a meal. We… Read →
Product Management’s Role at Every Phase of the Product Lifecycle
Every product has a lifecycle which consists of various phases. And the demands placed upon a product manager often vary… Read →
10 Smart Ways to Avoid the Consequences of Design by Committee (While Still Listening to the Team)
One of the biggest challenges product managers face is including the entire organization in product planning while avoiding a phenomenon… Read →
How to Include Stakeholders in the Product Planning Process
Unless your company is literally a one-person show, your role as a product leader includes stakeholder management. And including stakeholders… Read →
How Product Managers Measure Product-Market Fit
Problems yearn for solutions, needs long to be met, and markets are waiting to be addressed. This reality beckons startups… Read →
Customer Interviews: Should you Interview Users or Buyers?
Customer interviews are an important component of the product development process. Product managers use customer interviews to help inform product… Read →
How to Use Google’s HEART Framework to Make Product Decisions
Need help prioritizing the many features and other initiatives competing for space on your product roadmap? One way to make… Read →
3 Questions to Ask About Every Potential Product Feature
If you’re a product manager, then you know that demands for new features come from all directions. Sometimes these demands… Read →
How Product Managers Can Break Down Organizational Silos
When we think of organizational silos that affect product management, we usually imagine the obvious ones. A product team doesn’t… Read →
Dealing with Dealbreakers: How to Handle Feature Requests from Prospects
Most product teams have their own processes for handling customer requests. But what about would-be customers and their “dealbreaker” requests?… Read →
How to Use Google’s OKR Framework to Prioritize Your Product Roadmap
If you haven’t found the right objective goal-setting framework for setting roadmap priorities, consider Objectives and Key Results (OKRs). The… Read →
5 Reasons to Organize Your Roadmap by Themes
The goal of any roadmap, whether it’s a product roadmap, IT roadmap, or marketing roadmap, is to capture and communicate… Read →
7 Steps to Determine Whether a Customer Request is Actionable
While customer feedback is the gold standard of insight for product managers, not every customer request is actionable. Today we’ll… Read →
4 Mistakes Your Company Might Be Making with Your Product Culture
If we asked you right now to describe your organization’s product culture, what would you say? Don’t be too hard… Read →
3 Products That Capitalized on Excitement Features
No matter how dull you think your product is, there’s always a way to add some excitement to it and… Read →
How to Find Opportunities in Design Flaws
There are lots of ways to define a product manager’s job, but here’s one viable way you could succinctly describe… Read →
