Category: Product Strategy
How to Include Stakeholders in the Product Planning Process
Unless your company is literally a one-person show, your role as a product leader includes stakeholder management. And including stakeholders… Read →
How Product Managers Measure Product-Market Fit
Problems yearn for solutions, needs long to be met, and markets are waiting to be addressed. This reality beckons startups… Read →
Customer Interviews: Should you Interview Users or Buyers?
Customer interviews are an important component of the product development process. Product managers use customer interviews to help inform product… Read →
How to Use Google’s HEART Framework to Make Product Decisions
Need help prioritizing the many features and other initiatives competing for space on your product roadmap? One way to make… Read →
3 Questions to Ask About Every Potential Product Feature
If you’re a product manager, then you know that demands for new features come from all directions. Sometimes these demands… Read →
How Product Managers Can Break Down Organizational Silos
When we think of organizational silos that affect product management, we usually imagine the obvious ones. A product team doesn’t… Read →
Dealing with Dealbreakers: How to Handle Feature Requests from Prospects
Most product teams have their own processes for handling customer requests. But what about would-be customers and their “dealbreaker” requests?… Read →
How to Use Google’s OKR Framework to Prioritize Your Product Roadmap
If you haven’t found the right objective goal-setting framework for setting roadmap priorities, consider Objectives and Key Results (OKRs). The… Read →
5 Reasons to Organize Your Roadmap by Themes
The goal of any roadmap, whether it’s a product roadmap, IT roadmap, or marketing roadmap, is to capture and communicate… Read →
7 Steps to Determine Whether a Customer Request is Actionable
While customer feedback is the gold standard of insight for product managers, not every customer request is actionable. Today we’ll… Read →
4 Mistakes Your Company Might Be Making with Your Product Culture
If we asked you right now to describe your organization’s product culture, what would you say? Don’t be too hard… Read →
3 Products That Capitalized on Excitement Features
No matter how dull you think your product is, there’s always a way to add some excitement to it and… Read →
How to Find Opportunities in Design Flaws
There are lots of ways to define a product manager’s job, but here’s one viable way you could succinctly describe… Read →
Product Innovation: Is Your Product a Slow-Melting Ice Cube?
Product innovation can certainly be exciting and rewarding. And in today’s hyper-competitive and fast-changing business environment, innovation is not optional…. Read →
How to Turn Customer Requests Into Actionable Insight
Product managers are often tasked with managing countless customer requests. But as the strategic masterminds behind product strategy, we know… Read →
Time to End-of-Life Your Product? Use This 10-Step Checklist
Almost all products eventually reach their natural end-of-life. So it becomes product’s job to take them through the phase-out or… Read →
8 Ways to Use Agile Principles to Drive Innovation in Large Organizations
When we think about product development within enterprise organizations, the phrases “rapid innovation” and “agile development” are probably not the… Read →
5 Common Pitfalls in Data-Driven SaaS Product Management
If you’re a product manager responsible for SaaS applications, you’ve probably been hearing increasing chatter about data-driven SaaS product management…. Read →
