5 Things all IT Managers Should do to get Stakeholder Buy-In
Implementing a successful enterprise architecture (EA) transformation requires stakeholder buy-in. Hearing that may make you frustrated and worried about the... Read →
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What Your Executives Want to See When You’re Presenting Your Roadmap
As a product manager who now sits on the other side of the table as an executive, I’ve had lots... Read →
The Biggest Problem with Customer Delight Expectations
Making a sale deserves celebration, but ringing that bell is only the start of the customer journey. Now it’s time... Read →
Category: Product Strategy
The Cost of a Bad Product Strategy
We spend lots of time praising the savvy strategic moves of winning products and companies. But for every success story,… Read →
When is Your Product Ready to Remove the “Beta” Tag?
Until real users get their hands on your product, you can never be 100% sure it works. That’s why product… Read →
4 Reasons You Must Use Metrics to Determine Feature Decisions
Any good goal is measurable, so organizations with properly defined objectives will establish metrics and KPIs to track their progress… Read →
A Product Manager’s Guide to Building Customer Loyalty
In a world where advertising-supported products, SaaS products with monthly renewals, and free trials are de rigueur, customers don’t have… Read →
Should You Try to Extend Your Mature Product’s Life, or Build a New One?
Product managers will encounter many forks on the road to growth and product success. Those forks always require answering difficult… Read →
Sticking to Your Product Vision Means Saying “No”
Product managers wear many hats, but one of the most uncomfortable ones they’re forced to occasionally don is that of… Read →
5 Ways to Make Time for Strategic Thinking
The daily demands of product management make it challenging to carve out time for strategic thinking. But if we’re only… Read →
From Awareness to Adoption: Keys to a Successful New Feature Launch
Product teams must not only create an amazing product, they also need to set the stage for the product getting… Read →
Managing Products that Lose Money
It should be counterintuitive, but one thing many “unicorns” and scrappy startups have in common is a whole lot of… Read →
How to Recruit Beta Testers
Working with beta testers is a great way to ensure a new product or feature is ready for “prime time”… Read →
Sticky from the Start: How to Create Products that Stick
“Stickiness” isn’t always a good thing—but when it comes to products, we generally prefer users stick around and keep using… Read →
Why the Most Forward-Thinking Product Teams Work Backwards
You’ve probably heard the old adage “success is not a destination, but a journey.” Clearly its authors were not product… Read →
How to Conduct an Effective Competitive Analysis
Competitors make our own products better—they create urgency and drive innovation by providing both motivation and a measuring stick. If… Read →
Why Cost of Delay is a Product Manager’s Secret Weapon
Product management receives a constant barrage of requests from a variety of sources. Whether you’re talking to customers, salespeople, executives,… Read →
7 Project Management Principles Product Managers Can Learn From
Product managers often think of project managers as tactical professionals. This is only partially true, but it’s an understandable misconception…. Read →
Forget about Growth. Here’s the Metric that Really Matters.
Ask any SaaS company about their key metrics, and growth will inevitably come up quickly. Whether they’re exceeding expectations or… Read →
The Definition of Done: What Product Managers Need to Know
Are we there yet? This is a difficult question to answer when no one agrees on where exactly “there” is…. Read →
Outcome-Driven Roadmapping: The Secret to a Focused Product Strategy
Most aspects of our lives are about achieving specific goals. We want to eat, so we make a meal. We… Read →