Getting Real about Customer Delight: The Strategy of Emotional Outcomes
It’s all the rage, and is often the reason we get out of the bed each day – we want... Read →
Product managers are all about prioritization. The items that deliver the most value to a product’s reputation, help the product… Read →
Marketplaces like Amazon and eBay have built such outstanding online shopping experiences that consumers now take these experiences for granted…. Read →
Customer feedback is the lifeblood of customer-centricity. It’s impossible to create and improve products without understanding customers’ experience, especially when… Read →
Change is hard. It’s an uphill battle against the familiar, the routine, complacency, and inertia. Even when people agree, change… Read →
Communication is a vital skill for product managers. We spend lots of time thinking about the best way to deliver… Read →
Velcro sneakers are relegated to the senior citizens’ section of shoe stores. Plasma TVs are collecting dust. Vine’s six seconds… Read →
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