Demystifying Product Marketing for Product Managers
Product marketing can be tricky to define. It’s not sales, it’s not product management, and it’s not “traditional” marketing either. In...
Article ●10 min read
Product Management
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A Brief History of Product Management: Starts With a Spark
Product management was originally seated in marketing but has evolved. It's still misunderstood but it's now getting the recognition it...
Article ●7 min read
What Does Strategic Misalignment Look Like (& How Can Product Managers Avoid it?)
For a product professional guiding the work of a team, strategic alignment should be the holy grail. Achieving it won’t...
Article ●7 min read
What is the Product Manager Career Path?
The product manager career path is an exciting journey with lots of on- and off-ramps. Learn what career path you...
Article ●17 min read
Thriving as a Lone Ranger: 7 Tips to Working as a Product Team of One
Product managers are usually outnumbered in an organization. There will always be far more salespeople, technical types, operations folks, and...
Article ●12 min read
Growing Sales in a Product-Led Company
The move towards product-led growth is on the rise, in part because potential customers increasingly prefer to experience a product...
Blog ●7 min read
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What’s Next for Product Management? A Data-Driven Conversation About Trends for 2021.
Going into 2021, it’s clear that product managers should focus on doing what matters—for our customers, in our organizations, and...
Webinar ●1 hr 2 min
Happiness: Insights Into Successful Product Management Careers
Ever wondered if your peers are happy in their roles? And if so, what are those product managers doing that...
Webinar ●1 hr 1 min
Getting Started with Product Ops
In the first two webinars of our Product Ops webinar series (Episode #1 and Episode #2), we explored the various challenges of...
Webinar ●1 hr
Product Ops: A Case Study from Pivotal Software
In this product ops webinar, get an inside look at how Pivotal successfully scaled from 5 to 80 collaborative agile...
Webinar ●1 hr 1 min
What is Product Ops? Paths and Perspectives
Our expert panel with product leaders from Microsoft, Auth0, Pivotal Labs, and Optimizely discuss their perspectives on Product Ops. What...
Webinar ●1 hr 1 min
Across, Out, and Up: Re-thinking Communication Strategies for Product Managers
Positioned at the intersection of business objectives, customer problems, and the strategy serving both, product managers hold the keys to...
Webinar ●1 hr 2 min
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The Beginner’s Guide to a Product Launch
We’ve outlined all the processes and assets you will need to develop a company-wide plan for a successful product launch.
Guide
The Strategic Development Checklist
A product development roadmap is a centralized resource to track "How?"— who is doing the work, when, and what are...
Checklist
Conducting a Stakeholder Analysis
Products aren’t built in a vacuum. It is essential to conduct a full stakeholder analysis to make sure you’re aware...
Checklist
Collaborative Cross-Functional Partnerships Checklist
Develop Collaborative Cross-Functional Partnerships with this step-by-step checklist and enable the product team to build healthy partnerships with other parts...
Checklist
The Product Launch Checklist
The Anatomy of a Product Launch Checklist is a step-by-step checklist for honing your pitch, conducting a product launch kickoff,...
Checklist
Find Product-Market Fit Faster
Transform your ideas into real products and bring those products to market with real life examples from Jim Semick's experience...
Guide
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