At ProductPlan, we’re constantly striving to improve our products and services to better meet user needs. That’s why we were so excited to release our first-ever customer survey last month. Our customer survey was a pivotal step in our journey to thoroughly understand...
Calling busy product professionals! We get it–your days are packed with roadmap review meetings, brainstorming sessions, and making (what sometimes feels like) too many PowerPoint presentations. That's why we're here to lend a helping hand. At ProductPlan, we’re...
When plotting out our product’s trajectory, there’s a constant tension between two competing mindsets. On the one hand, there’s the “go-big-or-go-home” moonshot approach. Where charismatic leaders rally the troops around an ambitious vision with a massive potential...
It’s time to turn the spotlight to who matters: our customers. Our users share their honest thoughts about our product management platform.
There is no shortage of product ideas. They come from everywhere. Customer feedback, feature requests, and new ideas born from your interpretation of your product strategy—can all be the starting point for your company’s next great opportunity. The challenge has never...
A blank page, much like the one I’m using to write this article, used to scare me. A new product can feel the same way. There’s nothing to build on and so many more risks. There is a place between nothing and a great product that’s full of uncertainty. Earlier in my...
The ugly truth is product launches are a messy business. At times, they can be overwhelming, impossible nightmares. There are launch activities to track, expectations to manage, and stakeholders to hold accountable. Product teams carry this burden alone without the...
Launching a product is not for the faint of heart. So many things, both large and small, can go wrong. In 1985 Coca-Cola canceled New Coke because the product team didn’t confirm that Coca-Cola drinkers would accept a change to their favorite soft drink. Samsung had...
Kicking off a greenfield project presents unique challenges and requires a different approach from other types of product development.
Learn how strategic thinking and planning can help your product team develop strategies to hit targets and align organizational objectives.
The move towards product-led growth is on the rise, in part because potential customers increasingly prefer to experience a product or service first-hand before committing rather than read about (or be told by sales or marketing) the perceived value. Of course,...
This article outlines the advice I gave students and includes updates on some of the concepts to my current thinking on lean market validation. For many first-timers with great ideas, the process is exciting but also a bit intimidating. I believe that the tactics can...
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