Category: Product Management
No, Your Customer Is Not Always Right. Why You Need to Validate Customer Requests
It is difficult to think of a phrase that has been more misinterpreted and misused by businesses than, “The customer… Read →
Why Transparency Matters When Prioritizing Product Features
Product management is about making informed, strategic decisions and ensuring product aligns with organizational goals and customer needs. But a… Read →
5 Product Marketing Lessons I Learned at INBOUND 2018
Last week, I had the pleasure of attending HubSpot’s INBOUND conference in Boston. The conference marked my first trip to… Read →
The Counterintuitive Truth About Your Product Demos
Nobody watching or listening to your product demo actually cares about your product, your company, or you. That’s why one… Read →
Product Management’s Role in a Modern Cross-Functional Team
Would it surprise you to learn that in the early days of scrum, the product manager was not generally considered… Read →
Growing Pains: 5 Challenges Faced by Product Managers at Rapidly Scaling Companies
Product managers at rapidly growing companies are a unique breed that require different skills to be successful. Just as a… Read →
How to Land a Product Management Job at Google, Amazon, Facebook, or Apple
How do I get hired as a product manager at Google, Amazon, Facebook, Apple, or other top companies? This is… Read →
Why a Product Manager Needs to Be a Great Storyteller
When he walked into venture capitalists’ offices to secure funding for his idea to make WiFi-connected doorbells and security cameras… Read →
Product Managers: 5 Tips for Dealing with Different Personality Types
If you were running a focus group for a new product and you knew a few members of the group… Read →
If You’ve Never Built a Product Roadmap…
If you’ve never built a product roadmap, the task can seem daunting. The roadmap is, after all, a high-profile strategic… Read →
How to Be a Well-Rounded Product Manager
Alaska Airlines used to have an unofficial policy of temporarily rotating employees into different areas of the company every couple… Read →
The Typical Product Planning Process
The product management role is incredibly dynamic and, frankly, that’s part of the appeal. The rules aren’t always clearly defined,… Read →
The Product Manager’s Checklist for Prioritizing Features
Let’s say you’re getting underway on the development of a new product. You have a finite amount of resources to… Read →
4 Themes to Take Away From Mind the Product 2018
Mind the Product has certainly established itself as a premier event for product people to connect, share, and learn from… Read →
3 Prioritization Matrix Examples for Your Team
More than 40% of product managers today re-prioritize the initiatives in their backlogs every week. That’s what we found out… Read →
5 Ways Product Managers Can Reduce Scope Creep
It would be great if the problem always showed up as “scope giant leap,” wouldn’t it? You were planning to… Read →
How and When to Share Your Product Roadmap
Successful product managers know how important it is to share their product roadmap with internal stakeholders. Sharing the roadmap with… Read →
3 Reasons Your Product Launch Should Include a Pre-Mortem
The pilot episode of the now-cancelled TV series Low Winter Sun opens with a scene in which two cops have… Read →