The Kano Model (pronounced “kah-no”) is an approach to prioritizing features on a product roadmap based on the degree to which they are likely to satisfy customers. Product teams can weigh a high-satisfaction feature against its costs to implement. Then, this allows the team to determine whether or not adding it to the roadmap is a strategically sound decision.
The Kano Model is one of many prioritization frameworks designed to help product teams prioritize initiatives. Kano can help teams determine which features will satisfy and even delight customers. Product managers often use the Kano Model to prioritize potential new features by grouping them into categories. These feature categories can range from those that could disappoint customers, to those likely to satisfy or even delight customers.
In this video, we’ll cover the basics of the Kano Model and also discuss how to prioritize your initiatives that will satisfy your customers.