by Adrian Bryant | Mar 29, 2023 | Product Strategy
Product professionals spend countless hours researching, prioritizing, and planning, all in the name of creating a successful product launch. And while they may know the problem space like the back of their hand, what we’ve heard time and time again when speaking with...
by Adrian Bryant | Sep 22, 2022 | Roadmap and Roadmap Management
As a product marketer, I’ve run a good number of launches throughout my career. Product launches. Feature launches. Some were quite big, requiring a tidal wave of activity that spanned departments. Others were small, perhaps only involving an entry in the biweekly...
by Adrian Bryant | Sep 2, 2022 | Product Management
The ugly truth is product launches are a messy business. At times, they can be overwhelming, impossible nightmares. There are launch activities to track, expectations to manage, and stakeholders to hold accountable. Product teams carry this burden alone without the...
by Adrian Bryant | Jul 14, 2022 | Product Management
Launching a product is not for the faint of heart. So many things, both large and small, can go wrong. In 1985 Coca-Cola canceled New Coke because the product team didn’t confirm that Coca-Cola drinkers would accept a change to their favorite soft drink. Samsung had...
by Adrian Bryant | Mar 31, 2022 | Trends, Roadmap and Roadmap Management, Product Strategy, Career and Interviews
Lessons from a Product Launch: Rivian Ask any product manager, and they will tell you that product launches are equal parts daunting and exciting. “Go, go, go” is the mantra, as all team members kick into high gear to get the first minimum viable product (MVP) out...
