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37 Frameworks to Help You Become a Better Product Manager

37 Product Management Frameworks to Help You Become a Better Product Manager

As a product manager (PM), how do you decide what to work on next? What product management frameworks do you use to figure out which initiatives should earn a place on your roadmap? And how do you determine if a product or feature is worth pursuing in the first place?

PMs never have unlimited time or resources for their projects. And in most cases, nobody is going to hand you a written plan guiding you step-by-step to complete your initiative. That’s why you have to learn to prioritize your work, optimize your cross-functional team’s workflows, and know-how to quickly assess whether or not an initiative is worth your company’s time and budget.

In this post, we’ve compiled dozens of proven product management frameworks to help you do just that.

12 Prioritization Frameworks

1. Value vs. Complexity

The value vs. complexity framework gives product teams an objective way to determine which initiatives (features, bug fixes, etc.) to prioritize on the roadmap. The team then scores each action according to how much value it will bring to the product and its level of difficulty to implement.

The value vs. complexity framework is built on a prioritization matrix, like the one shown here.

2. Benefit vs. Cost (Weighted Scoring)

Product managers use the weighted scoring prioritization framework to rank initiatives according to common cost-vs.-benefit criteria. The team creates scores for each criterion: “increase revenue” under benefits, for example, and “implementation effort” under costs. The team can generate higher overall scores for those criteria it deems more significant than others.

The screen shot here shows an example of a team using six scoring criteria—three costs, three benefits—on which to rank the relative strategic value of five competing product initiatives.


3. Kano

The Kano model helps product teams prioritize their work according to which features are most likely to delight customers. The team will rank each initiative according to its likelihood to please customers as well as its implementation cost. After, prioritize the features rated high delight and low cost.

Learn more about the Kano model

4. Buy a Feature

The buy-a-feature prioritization framework gives organizations a fun way to prioritize work on products or other initiatives. The model works by creating prices for each competing action on your list, giving a group of participants a hypothetical sum of money to spend, and asking them to buy those features they’d most like to see built.


5. Opportunity Scoring

Opportunity scoring helps product teams determine which features their customers deem essential to the product but also find disappointing. Teams ask customers to rank the importance of several product features and then rate how happy they are with each feature. Features scoring high in importance but low in satisfaction represent the opportunity to realize a strong return on investment for the development work needed to improve them.

6. Affinity Grouping

The affinity grouping is designed as an informal and collaborative framework for prioritization. Each participant comes up with ideas to improve the product and places them on note cards or a whiteboard. Participants will then organize these opportunities into significant themes—the affinity groups—and vote on how to prioritize each of the possibilities under each group.

7. Story Mapping

The story mapping framework gives product managers a visual and holistic sense of how each user story contributes to the overall product experience. The team uses a large board, or a wall, to create a visual walkthrough of the user’s interaction with the product, first identifying the significant steps involved and then adding individual stories beneath them. When the map is complete, the team has a logical view of the user experience and can then determine which stories are a high priority and which are low.

8. Eisenhower Matrix

The Eisenhower Matrix can help teams improve their prioritization, productivity, and decision making. Named after a method used by President Dwight Eisenhower, this framework involves drawing four squares, two on top of the other. You’ll label the x-axis Urgent and Not Urgent, and for the y-axis, you’ll use Important and Not Important. This framework gives you four possibilities: from Important and Urgent, to Unimportant and Not Urgent. Once you’ve placed the initiatives on your list into one of these four boxes, you’ll know which to work on first—those in the upper-left quadrant, Important and Urgent.

Learn how to use the Eisenhower matrix

9. ICE Scoring

Using the ICE scoring model, product managers can quickly weigh competing initiatives by assigning each score based on three criteria: impact, confidence, and ease. ICE scoring is designed to help product teams promptly decide which projects to take on so they can start work as soon as possible. But it is not as rigorous as other frameworks, such as weighted scoring.

10. Impact Mapping

Using the impact mapping prioritization framework, product managers focus first on their high-level strategic goals. The PM then works outward from there, determining the relevant actors who will be involved (including the users themselves), how each actor can contribute to the goal, and what the final output will be when you’ve succeeded.

11. MoSCoW Analysis

The MoSCoW prioritization framework helps teams manage requirements and is commonly used to help stakeholders understand the importance of initiatives in a specific release. Group initiatives into four categories, which make up the acronym: M represents the “must-have” items; S is the “should-haves;” C is the “could-haves” (or nice-to-have initiatives), and W represents the “will not have” items deemed low priority.


12. RICE Scoring

The RICE scoring framework helps product teams prioritize items on a product roadmap by scoring them according to four criteria: reach, impact, confidence, and effort. When the team combines its total scores for all initiatives across all four criteria, each initiative will have a single score to weigh its relative value to the product and the organization.

Read the product manager's guide to prioritization  ➜

Agile Product Management Frameworks

13. Crystal

A direct outgrowth of the Agile Manifesto for software development, the Crystal method is a human-centered agile framework. That is, it is designed to give teams the freedom to develop and improve their workflows. Although this framework allows each team to find the right methodology to fit its needs and circumstances, it can also lead to confusion and even scope creep.

14. Disciplined Agile

Disciplined Agile (DA) is similar to the Crystal method in that it allows individuals and teams to find their preferred workflow methods. But it does offer some lightweight guidance for how these teams should work, pulling best practices from other methodologies such as Scrum and Kanban.

15. Dual-Track Agile

With the dual-track agile approach, a cross-functional team breaks its work into two categories: discovery and delivery. The discovery track focuses on quickly generating validated product ideas. Delivery focuses on turning those ideas into market-ready products.

16. Dynamic Systems Development Method (DSDM)

The dynamic systems development method (DSDM) evaluates how a project’s lifecycle—from conception to completion—will impact the business. The framework evaluates each project according to four criteria: feasibility and business study, functional model and prototype iteration, design and build iteration, and implementation. The DSDM model states that “any project must be aligned to clearly defined strategic goals and focus upon early delivery of real benefits to the business.”

17. eXtreme Programming

One of the most popular agile frameworks, eXtreme programming, is designed to help software companies deal effectively with dynamically changing requirements. It can also help companies deliver successful products to users with regularly changing needs or who cannot effectively articulate what they want. This framework uses a small development team and leverages automated unit and functional tests. When using eXtreme programming, it is crucial to keep in mind that the framework requires developers to work closely with managers and customers.

18. Feature-Driven Development (FDD)

Feature-driven development is an agile framework used primarily by large companies because it is a top-down decision-making framework that requires a hierarchy of personnel. The FDD model organizes the team’s work around making progress on features, which in the context of this framework could also include user stories.

19. Lean Software Development

Originally called the Toyota Production System (for the company that originated the framework), Lean Software Development model focuses on eliminating from development everything but what the product needs. It is also sometimes called the Minimum Viable Product (MVP) strategy, because the team’s goal is to deliver a bare-bones product to its users, then use their feedback to improve the offering.

20. Rapid Application Development

The Rapid Application Development (RAD) agile framework is used to rapidly generate prototype versions of software products and releasing them to the market for feedback. The team then uses this feedback to improve the product, release the new version, and continue the cycle. The RAD framework consists of the following stages: requirements planning, user design, rapid construction, cutover.

21. Scaled Agile Framework (SAFe)

A widely used methodology in large enterprises, the scaled agile framework (SAFe) is designed to protect against the common challenges large companies face as their agile teams scale up. This top-down decision-making framework focuses on three aspects of development: team, program, and portfolio.

Learn more about agile development

UX/Design Frameworks

22. Design Thinking

Design thinking is a framework to help inspire innovation by viewing everything from the user’s point of view. IDEO, the company often credited with creating this framework, says design thinking is a human-centered approach to building products.


The CIRCLES Method is a product design framework based on following a specific path and answering the right questions to understand what you need to design and why fully. The stages of the process form the acronym. Comprehend the situation. Identify the customer. Report the customer’s needs. Cut through prioritization. List solutions. Evaluate trade-offs. Summarize your recommendation.

24. The User Is Drunk

In UX and web design, this framework asks a simple question. Is your site or app easy and intuitive enough that even a drunk person could use it?

25. KEY Design Process

As UXPlanet explains, the KEY design process is a two-part strategy to help designers manage their work. The two parts are the opportunity segment and the solution segment. The object of this adaptable guideline is to give designers an ongoing reminder to consider the context, understand users, and validate their theories before moving on to development.

26. Kennedy Principle

This design principle takes its name from the most famous line in President John F. Kennedy’s 1961 inaugural address: “Ask not what your country can do for you—ask what you can do for your country.” The Kennedy design principle is to ask not what your user can do for you but what you can do for your user. The idea is, your user has a finite amount of time and patience, so do not waste any of either by making them perform tasks your app could automate for them. One example would be designing a form that asks first for the user’s US ZIP code, and then in a separate field asks them to input their state of residence. Your code should perform that second task for the user.

More Product Management Frameworks

27. DACI

DACI is a decision-making framework named for the four roles it covers. There is the driver (who drives the decision), the approver (who makes the decision), contributors (who help with the project), and the informed (the people whose work could be impacted by the project).

Learn how to use the DACI decision-making framework

28. GIST Planning

A product-planning framework, GIST is designed to help reduce management overhead, speed development, and deliver successful products. The name stands for the key pillars of the approach: goals, ideas, step-projects, and tasks.

29. Jobs to Be Done (JBTD)

Like design thinking, the jobs to be done framework is designed to change the team’s focus from the product to the customer. This approach helps a product team learn what its customers want to do when they buy a product or service, so the company can focus its development on satisfying those needs.

30. Quality Function Deployment

Quality Function Deployment (QFD) is a 50-year-old methodology for product development and production popularized. Build the approach around listening to customers and incorporating their voice into the team’s plans. The QFD framework translates customers’ desires, needs, and expectations into technical requirements for the product’s development. The idea is to take the customer’s voice into every stage of production throughout the product’s lifecycle.

31. SWOT Analysis

SWOT analysis is a planning and decision-making framework that a company can use to determine whether or not to begin any strategic initiative—building a new product, for example, or entering a new market. The method works by breaking down any initiative into its strengths, weaknesses, opportunities, and threats. The team then evaluates the project’s value and risk-based on each of these criteria before deciding whether or not to move forward.

The SWOT matrix is a simple, two-by-two grid like the one shown here. It should include boxes labeled strengths, weaknesses, opportunities, and threats.


32. Classical Economics

Classical economics is the school made famous by thinkers such as Adam Smith, who argued for free markets and believed rational actors working in their interests would create increased levels of prosperity for everyone. When you take a classical-economics approach to product management, you apply these broad, macroeconomic principles to your market. You assume your customers will behave rationally and make reasoned decisions when it comes to choosing which products to buy.

33. Behavioral Economics

The behavioral-economics framework in product management takes a different view of your user base. This view is the approach that argues for appealing to people’s emotions and using pricing strategies such as anchoring to enable you to charge more for your offering. Contrary to the classical-economics framework, this approach views people not as rational actors but as emotion-driven actors.

34. HEART Framework

As our friends at Appcues explain it, Google developed the HEART framework to apply quantitative metrics to UX. This flexible methodology allows designers to quantify either specific features or the entire user experience according to five metrics. Those are happiness, engagement, adoption, retention, and task success.

Read our new report Product Managers in 2020 for insights on product managers ➜


Explicitly designed for startups, AARRR is a five-step framework to help young businesses grow. Developed by venture capitalist Dave McClure, the acronym forms those five key metrics McClure believes every startup should focus on. They are acquisition, activation (referring to the user’s first product experience), retention, referral, and revenue.

36. The 4 Ds (Do’s, Defer, Delegate, Dump)

The 4 Ds is a time-management framework. It describes the four options you have when confronted with any task or obligation. Those options are to do the thing right away, defer it until later, delegate it to someone else, or dump the task altogether.

37. Working Backward (the Amazon Method)

Developed by Amazon, this is a product development framework in which a product manager starts by writing a press release announcing the market release of the new product. The hypothetical reader is the end-user, and the release describes the user’s current need or problem, the ways that other options have fallen short of solving that problem, and how this new product will succeed where others failed. The strategy is to focus the product team’s thinking and force them to assess whether or not the product is worth building honestly.

With all of these product management frameworks at your disposal, you can become a product leader. Download the Free Product Leadership Book