by Adrian Bryant | Sep 26, 2020
What Does Turnover Rate Mean? For a product or marketing team, turnover rate refers to the percentage of customers lost over a period of time. For a SaaS company, the turnover rate will include both customers who actively cancel their subscriptions and simply don’t...
by Adrian Bryant | Sep 26, 2020
What Does Retention Rate Mean? In marketing and product management, retention rate refers to the percentage of customers who continue paying for a product over a given timeframe. This is a critical success metric for subscription-based businesses, such as SaaS...
by Adrian Bryant | Aug 24, 2020
What Is Annual Recurring Revenue (ARR)? Annual recurring revenue (ARR) refers to all ongoing revenue for a product or business, projected over one year. Companies that offer yearly subscriptions use this metric to determine how much revenue they can expect each year....
by Adrian Bryant | Aug 5, 2020
What Is Retention? Customer retention refers to a company’s or product’s ability to retain customers over time. If a company or product has high customer retention, it means that customers return to purchase or continue using a product or service. If a company or...
by Adrian Bryant | Mar 11, 2020
What is AARRR Pirate Metrics? AARRR Pirate Metrics framework is an acronym for a set of five user-behavior metrics that product-led growth businesses should be tracking: acquisition, activation, retention, referral, and revenue. Acquisition (or awareness) – How...
