AARRR Framework
What is AARRR? AARRR framework is an acronym for a set of five user-behavior metrics that businesses should be tracking: 1. Acquisition. (How are...
Glossary Category Product Metrics
Annual Recurring Revenue
What Is Annual Recurring Revenue (ARR)? Annual recurring revenue (ARR) refers to all ongoing revenue for a product or business, projected over one year....
Churn
Churn is a measurement of the percentage of accounts that cancel or choose not to renew their subscriptions. A high churn rate can negatively...
Customer Acquisition Cost (CAC)
Customer Acquisition Cost, or CAC, measures how much you’re spending to acquire new customers. Analyzing CAC in conjunction with LTV or MRR is a...
Key Performance Indicator (KPI)
Key performance indicators, or KPIs, are quantitative metrics that organizations use to track and analyze performance or progress toward business objectives. Organizations typically choose...
Lifetime Value (LTV)
Lifetime Value (LTV) is an estimate of how much revenue an account will bring in over its lifetime. LTV, when used alongside an efficiency...
Monthly Recurring Revenue (MRR)
What Is Monthly Recurring Revenue? Monthly recurring revenue (MRR) is a calculation of revenue generation by month. Many Software-as-a-Service (SaaS) companies view this as...
Net Promoter Score (NPS)
What is a Net Promoter Score? A net promoter score is a method of using a single survey question to gauge customer satisfaction with...
Objectives and Key Results
Objectives and key results, or OKRs, are a model for setting business objectives and measurable outcomes. The objectives, or the "O" are high-level goals,...
Product Analytics
What are Product Analytics? The term product analytics refers to capturing and analyzing quantitative data through embedded tools that record how users interact with...
Product Metrics
What Are Product Metrics? Product metrics, sometimes called key performance indicators, are quantifiable data points that an organization tracks and analyzes to gauge a...
Retention
What Is Retention? Customer retention refers to a company’s or product’s ability to retain customers over time. If a company or product has high...
Retention Rate
What Does Retention Rate Mean? In marketing and product management, retention rate refers to the percentage of customers who continue paying for a product...
Turnover Rate
What Does Turnover Rate Mean? For a product or marketing team, turnover rate refers to the percentage of customers lost over a period of...
Vanity Metrics
What Are Vanity Metrics? Vanity metrics are statistics that look spectacular on the surface but don’t necessarily translate to any meaningful business results. Examples...
Product
What is the Definition of Product? Ask a few people that question, and their specific answers will vary, but they’ll all probably describe it...
