AARRR Pirate Metrics Framework
What is AARRR Pirate Metrics? AARRR Pirate Metrics framework is an acronym for a set of five user-behavior metrics that product-led growth businesses should...
Glossary
Product Metrics
Annual Recurring Revenue
What Is Annual Recurring Revenue (ARR)? Annual recurring revenue (ARR) refers to all ongoing revenue for a product or business, projected over one year....
Churn
Churn is a measurement of the percentage of accounts that cancel or choose not to renew their subscriptions. A high churn rate can negatively...
Customer Acquisition Cost (CAC)
Customer Acquisition Cost, or CAC, measures how much you’re spending to acquire new customers. Analyzing CAC in conjunction with LTV or MRR is a...
Feature Outcome Assessment
What Is a Feature Outcome Assessment? A feature outcome assessment focuses on specific, measurable outcomes rather than product features. Why Is It Important for...
Key Performance Indicator (KPI)
Key performance indicators (KPIs) are quantitative metrics organizations use to analyze and track progress toward business objectives.
Lifetime Value (LTV)
Lifetime Value (LTV) is an estimate of how much revenue an account will bring in over its lifetime. LTV, when used alongside an efficiency...
Monthly Recurring Revenue (MRR)
Monthly recurring revenue (MRR) is a calculation of revenue generation by month and conveys an up-to-date measurement of financial health.
Net Promoter Score (NPS)
What is a Net Promoter Score? A net promoter score is a method of using a single survey question to gauge customer satisfaction with...
Objectives and Key Results
What are Objectives and Key Results? OKRs are a management strategy that sets up business objectives and measurable outcomes for alignment.
Product Analytics
What are Product Analytics? The term product analytics refers to capturing and analyzing quantitative data through embedded tools that record how users interact with...
What Is a Product Engagement Score?
What is a product engagement score (PES)? It measures how a user interacts with your product and helps define the customer experience.
Product Metrics
What Are Product Metrics? Product metrics, sometimes called key performance indicators, are quantifiable data points that an organization tracks and analyzes to gauge a...
Product Profitability
Product profitability refers to how much money a product makes minus what it costs to build, sell, and support it.
Retention
What Is Retention? Customer retention refers to a company’s or product’s ability to retain customers over time. If a company or product has high...
Retention Rate
Why is the retention rate so important? It is used to determine the percentage of customers who continue paying for a product over time.
Turnover Rate
What Does Turnover Rate Mean? For a product or marketing team, turnover rate refers to the percentage of customers lost over a period of...
Vanity Metrics
What Are Vanity Metrics? Vanity metrics are statistics that look spectacular on the surface but don’t necessarily translate to any meaningful business results. Examples...
Product
What is the Definition of Product? Ask a few people that question, and their specific answers will vary, but they’ll all probably describe it...
Annual Recurring Revenue
What Is Annual Recurring Revenue (ARR)? Annual recurring revenue (ARR) refers to all ongoing revenue for a product or business, projected over one year....
Churn
Churn is a measurement of the percentage of accounts that cancel or choose not to renew their subscriptions. A high churn rate can negatively...
Customer Acquisition Cost (CAC)
Customer Acquisition Cost, or CAC, measures how much you’re spending to acquire new customers. Analyzing CAC in conjunction with LTV or MRR is a...
Feature Outcome Assessment
What Is a Feature Outcome Assessment? A feature outcome assessment focuses on specific, measurable outcomes rather than product features. Why Is It Important for...
Key Performance Indicator (KPI)
Key performance indicators (KPIs) are quantitative metrics organizations use to analyze and track progress toward business objectives.
Lifetime Value (LTV)
Lifetime Value (LTV) is an estimate of how much revenue an account will bring in over its lifetime. LTV, when used alongside an efficiency...
Monthly Recurring Revenue (MRR)
Monthly recurring revenue (MRR) is a calculation of revenue generation by month and conveys an up-to-date measurement of financial health.
Net Promoter Score (NPS)
What is a Net Promoter Score? A net promoter score is a method of using a single survey question to gauge customer satisfaction with...
Objectives and Key Results
What are Objectives and Key Results? OKRs are a management strategy that sets up business objectives and measurable outcomes for alignment.
Product Analytics
What are Product Analytics? The term product analytics refers to capturing and analyzing quantitative data through embedded tools that record how users interact with...
What Is a Product Engagement Score?
What is a product engagement score (PES)? It measures how a user interacts with your product and helps define the customer experience.
Product Metrics
What Are Product Metrics? Product metrics, sometimes called key performance indicators, are quantifiable data points that an organization tracks and analyzes to gauge a...
Product Profitability
Product profitability refers to how much money a product makes minus what it costs to build, sell, and support it.
Retention
What Is Retention? Customer retention refers to a company’s or product’s ability to retain customers over time. If a company or product has high...
Retention Rate
Why is the retention rate so important? It is used to determine the percentage of customers who continue paying for a product over time.
Turnover Rate
What Does Turnover Rate Mean? For a product or marketing team, turnover rate refers to the percentage of customers lost over a period of...
Vanity Metrics
What Are Vanity Metrics? Vanity metrics are statistics that look spectacular on the surface but don’t necessarily translate to any meaningful business results. Examples...
Product
What is the Definition of Product? Ask a few people that question, and their specific answers will vary, but they’ll all probably describe it...
