Below are a selection of important terms and definitions to help you better understand product metrics.
Churn is a measurement of the percentage of accounts that cancel or choose not to renew their subscriptions. A high churn rate can negatively impact Monthly Recurring Revenue (MRR) and can also indicate dissatisfaction with a product or service.
Objectives and Key Results
Objectives and key results, or OKRs, are a model for setting business objectives and measurable outcomes. The objectives, or the "O" are high-level goals, while the "KR" represent measurable key results. Objectives and Key Results help teams come up with ambitious but measure-able objectives.