6 Steps for Creating a Well-Crafted Product Story
Don’t miss the opportunity to use roadmaps to tell your product story and connect your team to your product ideas and initiatives.
As you know if you’ve been a product manager for more than 15 minutes, it’s a messy role. Doesn’t matter how organized you are, or how diligently you work to keep everything prioritized correctly and progressing according to plan. Chaos finds the product manager.
For example, you’re probably getting bombarded with ideas from everywhere, all the time—ideas you have to categorize, evaluate, and record somewhere. That somewhere is probably your backlog, which itself is almost certainly a hot mess, because who can keep that thing from growing out of control? And we’re guessing your calendar looks like a Jackson Pollock of overlapping colorful blocks because you’re running meetings for a good part of every day (and probably not as effective as you could).
But your product roadmap? No way. It needs to be immune to the chaos!
Your product roadmap should be like the Zen garden of your working materials. Yes, it needs to serve as the strategic guide for your product. But it should also be a place—maybe even the only place—you can go anytime to find a clear, clutter-free, calming reminder of the plan and goals you’ve set for your product.
That means your roadmap shouldn’t contain too much information. Nor should it look like a backlog, a feature list, or your project management plan.
If your product roadmap is anything less than a Zen-garden-like guide—heck, if it’s anything less than beautiful—you need to ask yourself a few questions. Moreover, if you’re currently afraid of your roadmap, here’s how to tame the product roadmap chaos.
One way to lose control of your roadmap is to allow other people in the organization to make changes to it without your knowledge.
When this happens, the roadmap loses one of its most important functions: to represent a unified strategic vision and plan for your product.
Our suggestion: Share your product roadmap across your organization as much and as often as you’d like, but maintain strict control over who can edit and update it. It’s your team’s roadmap, and at any moment you should know exactly what’s in it—because you put it there.
Remember, you’re going for a high-level, Zen-like view. You won’t get there if your roadmap looks like a series of cluttered screens detailing every task, story, resource, and budgetary issue.
If for some reason you feel compelled to include a lot of detail in your roadmap, one idea is to create several custom roadmap views. If you need to share more detail, for example, when you review the roadmap with your developers, fine.
But when it’s time to retreat to your Zen roadmap and re-inspire yourself with your brilliant original strategic plan, switch back to that custom view and let all of the nonessential, nonstrategic details disappear into the background.
If you’re trying to maintain your roadmap in a spreadsheet or presentation file, one problem is that it can sometimes feel too tedious and time-consuming to edit.
This means you end up making choices about what to include in your roadmap based not on strategic thinking, but according to how much space you have, or whether you really feel like reformatting that damn text box on the third slide for the zillionth time!
Static roadmap documents can get cluttered quickly, and it can be too daunting a task to unclutter them. So our advice? Don’t use them. Get a purpose-built roadmapping tool that lets you drag and drop containers and bars, and create or remove material in seconds.
Do you just add an item to your roadmap every time an executive asks you to? Do you always feel compelled to prioritize something on the roadmap when a sales rep begs you to, because “It’ll help me close a big deal”?
That’s a fast path to product roadmap chaos!
Remember, you’re going to be hit with a firehose of product ideas all the time. Many won’t be good. Some will be horrible. So you’ve got to become effective at saying no, and you’ll also want to develop some of the other lesser-discussed but valuable product manager skills.
Once you’re able to put these skills to work on-demand, you’ll find you have much more control over your product roadmap, not to mention just about everything else.
Finally, perhaps the problem is not that you’re trying to manage too much detail about a single product. If your roadmap simultaneously covers several products, consider scaling back.,.
If you’re using a single static file as a roadmap (i.e. PowerPoint), this can be especially dangerous. It will be too cumbersome to adjust, because if you need to make updates to one product—and those updates affect the resources or timelines of other products on the roadmap—you’ll need to manually make all of those adjustments each time. Not to mention, it’ll be easy to miss one and create conflicts among your products’ plans as a result.
With the right roadmapping tool, however, don’t be afraid to manage multiple products on the same roadmap. Just as the right tool can help you share variations of your roadmap with different audiences, such a roadmap tool can also let you maintain a single roadmap for several related products.
So to summarize, here are the 5 takeaways we recommend working into your roadmapping processes:
That’s our advice. What’s yours? How do you tame the product roadmap chaos? Please share your tips, hacks, and suggestions in the comments section.