by Adrian Bryant | Aug 12, 2020
What Is Product Positioning? Product positioning is the process of deciding and communicating how you want your market to think and feel about your product. Successful product positioning requires your team to articulate: How your product can solve your customer’s...
by Adrian Bryant | Jul 20, 2020
What Is a Product Mission Statement? A product’s mission is a clear, concise statement that explains the product’s highest-level purpose. It clarifies who the product serves and what it does for them. It also identifies what makes the product unique and...
by Adrian Bryant | Jul 6, 2020
What Is a Product Strategy Framework? A product strategy is a high-level plan describing what a business hopes to accomplish with its product and how it plans to do so. It should answer these key questions: Who will the product serve (personas)? How will the product...
by Adrian Bryant | Feb 18, 2020
What is Product Discovery? The product discovery process has two distinct parts. It includes developing a profound understanding of customers, then using that knowledge to build vital products for customers. Product discovery plays a key role in helping product teams...
by Adrian Bryant | Dec 13, 2019
What is the Product Tree? The Product Tree is a fun, visual, and useful tool that gamifies product management. It helps product managers (PMs) organize, prioritize, and tame the barrage of product feature inputs from customers and internal stakeholders. Product...
