Product Mix Strategy

What is a Product Mix Strategy? A successful product mix strategy enables a company to focus efforts and resources on the products and product lines within its offerings that have the greatest potential for growth, market share, and revenue. Product Line vs. Product...

Enterprise Transformation 

What Is Enterprise Transformation? Enterprise transformation refers to a fundamental change in the way a business operates. Consequently, this could include a change to an organization’s core technology, the way the company structures its teams, or how it develops and...

Customer Experience

What Is Customer Experience? Customer experience refers to the totality of a customer’s encounters with a business and how those interactions make the person feel about the company. Several departments across an organization will communicate with customers at...

Product Strategist

A Product Strategist identifies new opportunities, assesses the company’s product performance, and helps develop its long-term strategic plans for future product lines. This distinguishes the role from the Product Manager (PM), although the two will work together....

Annual Recurring Revenue

What Is Annual Recurring Revenue (ARR)? Annual recurring revenue (ARR) refers to all ongoing revenue for a product or business, projected over one year. Companies that offer yearly subscriptions use this metric to determine how much revenue they can expect each year....