Product-Market Fit
Product-market fit describes a scenario in which a company's target customers are buying, using, and telling others about the company's...
Product-market fit describes a scenario in which a company's target customers are buying, using, and telling others about the company's...
What is Market Validation? Market validation is the process of presenting a concept for a product to its target market...
What is a product pivot? Learn more about product pivots and other product management terminology in our resources library.
A product’s unique selling proposition (USP), is its unique competitive advantage, or the reason a customer would select the product...
What Is a Theme? In product management, a theme is a high-level goal or plan for the product. The theme...
What is a Value Proposition? A value proposition is a statement that identifies measurable benefits prospective customers can expect when...
What is a Go-to-Market Strategy? A go-to-market strategy is a tactical plan detailing how a company plans to execute a...
Business Intelligence (BI), is a method of compiling, analyzing and interpreting business data to make better-informed decisions. BI data is...
What is a Top-Down Product Strategy? Definition: A top-down product strategy is one where high-level objectives and a long-term vision...
A business model canvas is a one-page summary describing the high-level strategic details needed to get a business (or product)...
A product vision, or product vision statement, describes the overarching long-term mission of your product. Vision statements are aspirational and...