Annual Recurring Revenue
What Is Annual Recurring Revenue (ARR)? Annual recurring revenue (ARR) refers to all ongoing revenue for a product or business, projected over one year....
Glossary Category Product Strategy
Business Intelligence
Business Intelligence (BI), is a method of compiling, analyzing and interpreting business data to make better-informed decisions. BI data is typically compiled through extensive...
Business Model Canvas
A business model canvas is a one-page summary describing the high-level strategic details needed to get a business (or product) successfully to market. The...
Customer Experience
What Is Customer Experience? Customer experience refers to the totality of a customer’s encounters with a business and how those interactions make the person...
End-User Era
What Is the End-User Era? The end-user era refers to a new trend in how businesses buy software. The decisions about which enterprise applications...
Enterprise Transformation
What Is Enterprise Transformation? Enterprise transformation refers to a fundamental change in the way a business operates. This could include a change to an...
Go-to-Market Strategy
What is a Go-to-Market Strategy? A go-to-market strategy is a tactical plan detailing how a company plans to execute a successful product release and...
Market Validation
What is Market Validation? Market validation is the process of presenting a concept for a product to its target market and learn from those...
Pivot
Pivot in a product management context may refer to a shift in the strategic direction of the business. Usually the decision to pivot a...
Product Discovery
What is Product Discovery? The product discovery process has two distinct parts. It includes developing a profound understanding of customers, then using that knowledge...
Product Disruptor
What is a Product Disruptor? A product disruptor is an innovation that represents a change in a product’s direction, business model, or value proposition....
Product Excellence
What is Product Excellence? Product excellence is a customer-focused framework for developing a significant or impactful product or feature and getting it to market...
Product Launch
What is a Product Launch? A product launch refers to a business’s planned and coordinated effort to debut a new product to the market...
Product-Led Growth
What Is Product-Led Growth? Product-led growth is a business strategy in which a company uses its product as the main tool to acquire customers....
Product-Market Fit
Product-market fit describes a scenario in which a company's target customers are buying, using, and telling others about the company's product in numbers large...
Product Mission
What Is a Product Mission Statement? A product’s mission is a clear, concise statement that explains the product’s highest-level purpose. It clarifies who the...
Product Mix Strategy
What Is a Product Mix Strategy? A successful product mix strategy enables a company to focus efforts and resources on the products and product...
Product Positioning
What Is Product Positioning? Product positioning is the process of deciding and communicating how you want your market to think and feel about your...
Product Strategist
A Product Strategist identifies new opportunities, assesses the company’s product performance, and helps develop its long-term strategic plans for future product lines. This distinguishes...
Product Strategy
What is a Product Strategy? A product strategy is a high-level plan describing what a business hopes to accomplish with its product, and how...
Product Strategy Framework
What Is a Product Strategy Framework? A product strategy is a high-level plan describing what a business hopes to accomplish with its product and...
Product Tree
What is the Product Tree? The Product Tree is a fun, visual, and useful tool that gamifies product management. It helps product managers (PMs)...
Product Vision
A product vision, or product vision statement, describes the overarching long-term mission of your product. Vision statements are aspirational and communicate concisely where the...
Roadmap Milestones
What Are Roadmap Milestones? A roadmap milestone is a date signaling an event or deadline that the product manager wants the team to be...
Roadmap Revolution
What is the Roadmap Revolution? A roadmap revolution is a complete re-evaluation of a product roadmap, commonly conducted at the beginning of the year....
Roadmapping Tool
What Is a Roadmapping Tool? A roadmap is a strategic blueprint that captures and communicates the basic plan and goals for a project. A...
Theme
What Is a Theme? In product management, a theme is a high-level goal or plan for the product. The theme sits at the top...
Top-Down Product Strategy
What is a Top-Down Product Strategy? Definition: A top-down product strategy is one where high-level objectives and a long-term vision are defined first and...
Unique Selling Proposition
A product’s unique selling proposition (USP), is its unique competitive advantage, or the reason a customer would select the product over any other option....
Value Proposition
What is a Value Proposition? A value proposition is a statement that identifies measurable benefits prospective customers can expect when buying a product or...
Product
What is the Definition of Product? Ask a few people that question, and their specific answers will vary, but they’ll all probably describe it...
