Customer-Centricity
In-App Messaging
What is in-app messaging? Learn more about in-app messaging and other product management terminology in our resources library.
Customer-Centricity
What is in-app messaging? Learn more about in-app messaging and other product management terminology in our resources library.
Product Strategy
What is product consolidation and how can it affect your team? Learn how product consolidation can create a better user...
What Is Incremental Innovation? Incremental innovation refers to a series of small-scale improvements made to an existing product or service...
What is the Product Process Matrix? The product process matrix merges the product lifecycle, which encompasses all aspects of the...
What is the Roadmap Revolution? A roadmap revolution is a complete re-evaluation of a product roadmap, commonly conducted at the...
What Is a Roadmapping Tool? A roadmap is a strategic blueprint that captures and communicates the basic plan and goals...
Roadmap milestones are dates signaling events or deadlines the team needs to be aware of. Learn our two recommended roadmap...
What Is the End-User Era? The end-user era refers to a new trend in how businesses buy software. The decisions...
What is the Definition of Product? Ask a few people that question, and their specific answers will vary, but they’ll...
Product Leadership
What Is Product-Led Growth? Product-led growth is a business strategy in which a company uses its product as the main...
What is a Product Mix Strategy? A successful product mix strategy enables a company to focus efforts and resources on...
What Is Enterprise Transformation? Enterprise transformation refers to a fundamental change in the way a business operates. Consequently, this could...
What Is Customer Experience? Customer experience refers to the totality of a customer’s encounters with a business and how those...
A Product Strategist identifies new opportunities, assesses the company’s product performance, and helps develop its long-term strategic plans for future...
What Is Annual Recurring Revenue (ARR)? Annual recurring revenue (ARR) refers to all ongoing revenue for a product or business,...
What Is Product Positioning? Product positioning is the process of deciding and communicating how you want your market to think...
A product's mission plays a key role in distilling the "why" of a product. Here are 10 steps to craft...
Product Strategy
A product strategy framework is a high-level plan of what a product team hopes to accomplish in a given timeframe.
Product discovery helps product teams decide which features or products to prioritize and build. Learn the 7 steps to implement...
What is product tree prioritization? Learn more about product tree prioritization, its benefits, and other product management terminology in our...
Product excellence is a customer-focused framework for developing a significant products or features and getting it to market quickly.
What is a Product Disruptor? A product disruptor is an innovation that represents a change in a product’s direction, business...
Product Strategy
What is Product Strategy? Learn more about product strategy and get a free template to effectively guide your own strategy.
Agile & Product Development
What is a Product Launch? A product launch refers to a business’s planned and coordinated effort to debut a new...