by Adrian Bryant | Apr 18, 2023
In-app messaging is a way of communicating with users within the context of your product, often taking the form of tooltips, banners, or in-app chat. For software products, in-app messaging includes all of the native messages sent to a user while they are using your...
by Adrian Bryant | Jan 28, 2022
What is Product Consolidation? Product consolidation refers to combining several products that sell separately but have overlapping functionality or user personas into one product. Note: product consolidation has different definitions in different industries If you...
by Adrian Bryant | Mar 15, 2021
What Is Incremental Innovation? Incremental innovation refers to a series of small-scale improvements made to an existing product or service to add or sustain value. Rather than introducing a potentially risky brand-new product, this product strategy entails modifying...
by Adrian Bryant | Jan 28, 2021
What is the Product Process Matrix? The product process matrix merges the product lifecycle, which encompasses all aspects of the product development process—from ideation to a product’s growth or decline— with the process lifecycle, the progression towards a more...
by Adrian Bryant | Jan 25, 2021
What is the Roadmap Revolution? A roadmap revolution is a complete re-evaluation of a product roadmap, commonly conducted at the beginning of the year. You tweak, update, and adjust the roadmap throughout the calendar year. However, the promise and possibilities that...
