by Adrian Bryant | Feb 8, 2022
What is Product Launch Management? Product launch management is the process of coordinating all strategic efforts needed for a successful market release. Product launch strategies differ by company and industry, but some of the common components include: Building the...
by Adrian Bryant | Jul 7, 2021
What Is a Design Concept? In product management, a design concept is a short description of the idea behind the planned design of a product. Some experts say it describes a product’s soul or essence. We describe it as an elevator pitch for a product. In other words, a...
by Adrian Bryant | Jun 22, 2021
What Is Needfinding? In product management, needfinding is the research process of identifying a market need for a solution. After the product team has identified this need and validated it with potential users, they will develop the product roadmap. The process of...
by Adrian Bryant | Jun 4, 2021
What Is Distinctive Competence? Distinctive competence refers to a superior characteristic, strength, or quality that distinguishes a company from its competitors. This distinctive quality can be just about anything—innovation, a skill, design, technology, name...
by Adrian Bryant | May 28, 2021
What Is a Fundamentally New Product? A fundamentally new product gives customers the ability to do something that no existing product can. When they see a fundamentally new product, in fact, people view it less as a product and more as an invention. For this reason,...
