by Adrian Bryant | May 28, 2021
What Is a Feature Audit? In a feature audit, a product team reviews the usage levels of its product features and plots them on a graph. The graph charts two data points: the percentage of customers who use each feature (the x-axis) how often users access those...
by Adrian Bryant | May 28, 2021
What Are Channels of Distribution? A channel of distribution—also referred to as a distribution channel—is the method a company uses to get a product or service into the hands of a consumer as quickly and efficiently as possible. Distribution channels can include...
by Adrian Bryant | May 14, 2021
What Is a Sunk Cost? A sunk cost, sometimes called a retrospective cost, refers to an investment already incurred that can’t be recovered. Examples of sunk costs in business include marketing, research, new software installation or equipment, salaries and benefits, or...
by Adrian Bryant | May 13, 2021
What Is a Mockup? The term mockup refers to a realistic visual representation of a product. In manufacturing, a mockup can be a scale or full-size physical model of the product. In digital product management, a mockup will be a detailed depiction of the app. However,...
by Adrian Bryant | Apr 2, 2021
What Is a User Flow? A user flow is a chart or diagram showing the path a user will take in an application to complete a task. Product teams build user flows to intuitive design products, present the correct information to users at the right time, and allow users to...
