Mobile Marketing Roadmap Template

Mobile Marketing Roadmap Template

  • Great for mapping out your mobile initiatives over time
  • Marketing functions are grouped together in swim lanes
  • Color-coded according to overall strategic initiative

This mobile marketing roadmap plots out the marketing initiatives involved in launching a new mobile application. The bars are divided into four swim lanes depending on the category that they fall under: in-app marketing initiatives, social media initiatives, email initiatives, and PR initiatives. Milestones are used to mark the initial release date of the app and planned release dates for subsequent versions.

The timeline for this roadmap is broken down into quarters, and it gives a fairly high-level overview of mobile marketing projects over the course of a year. A marketing manager might use this roadmap to guide the marketing team’s strategy or to show executives and other stakeholders what the team is working on.

Quick Facts

Use Case:
Marketing/Other Stakeholders
Time Horizon:
5 Quarters
Time Units:
Strategic Initiatives