by Adrian Bryant | Oct 28, 2019
What is Product Excellence? Product excellence is a customer-focused framework. The framework helps develop a significant and impactful product or feature. Achieving product excellence (PE) begins with keen user insight. You must know what customers want, anticipate...
by Adrian Bryant | Sep 30, 2019
What is a Product Disruptor? A product disruptor is an innovation that represents a change in a product’s direction, business model, or value proposition. The term is borrowed from industry disruptor. That concept describes an innovation (Uber, for example) that...
by Adrian Bryant | Sep 9, 2019
What is a Product Strategy? A product strategy is a high-level plan describing what a business hopes to accomplish with its product and how it plans to do so. The strategy should answer key questions such as who the product will serve (personas), how it will benefit...
by Adrian Bryant | Aug 21, 2019
What is a Product Launch? A product launch refers to a business’s planned and coordinated effort to debut a new product to the market and make that product generally available for purchase. A product launch serves many purposes for an organization— giving customers...
by Adrian Bryant | Mar 12, 2019
What is Product-Market Fit? Product-market fit describes a scenario in which a company’s target customers are buying, using, and telling others about the company’s product in numbers large enough to sustain that product’s growth and profitability....
