by Adrian Bryant | Aug 17, 2022
What is a Product Critique A product critique objectively analyzes a product’s functionality, design, and user experience. A product critique aims to understand if a product is meeting its goals and working well for users. Effectively critiquing a product is an...
by Adrian Bryant | Aug 10, 2022
What is a Product Launch Manager? A product launch manager coordinates all efforts across the company related to releasing new products to the market. In the lead-up to a product launch, many teams—product management, sales, marketing, development, customer success,...
by Adrian Bryant | Mar 29, 2021
What Is a Growth Product Manager (GPM)? A growth product manager sometimes referred to as a “product growth manager,” focuses on improving a business metric or goal (e.g., acquisition, activation, retention, referral, or revenue) by removing barriers to value. Like a...
by Adrian Bryant | Mar 5, 2021
What Is an IT Project Manager? An IT project manager oversees complex projects involving a company’s IT infrastructure. Examples include installing computer hardware, setting up networks, and rolling out cybersecurity systems. There is a key difference between an IT...
by Adrian Bryant | Feb 8, 2021
What is a Certified Product Manager? A certified product manager is a PM who has completed an education program from a product industry organization. But the term does not have a single, recognized definition. Many product management authorities offer certificate...
