Customer Interview Toolbox

What’s inside for you

If you have important business questions related to your product, strategy, or bottom line, customers can probably help you answer it. Interviewing customers and prospects is one of the best ways to validate your product or idea; the more insight you have from customers and prospects, the more fuel you’ll have to drive informed product decisions.

Customer validation doesn’t guarantee success, but it’s the easiest and lowest-cost way to reduce risk for new products. This guide equips you with:

• Best practices for conducting great customer interviews
• Customizable template to use during customer interviews
• 11 essential questions that yield actionable responses