by Adrian Bryant | Jan 21, 2019
What Are Vanity Metrics? Vanity metrics are statistics that look spectacular on the surface but don’t necessarily translate to any meaningful business results. Examples include the number of social media followers or the number of views on a promotional video. While...
by Adrian Bryant | Jan 21, 2019
What is an OKR? Objectives and Key Results (better known as OKRs) is a management strategy for setting business objectives and measurable outcomes. It relies on set, tracked, and re-evaluated goals paired with measurable results. Andy Grove introduced OKRs at Intel in...
by Adrian Bryant | Jan 21, 2019
What is a Net Promoter Score? A net promoter score is a method of using a single survey question to gauge customer satisfaction with a product. Businesses can send out this question— “On a scale of 0 to 10, how likely are you to recommend [our product or company]?”—at...
by Adrian Bryant | Jan 14, 2019
KPI stands for Key Performance Indicator. What is a Key Performance Indicator? Key performance indicators, or KPIs, are quantitative metrics organizations use to track and analyze performance or progress toward business objectives. Organizations typically monitor KPIs...
