Product Leadership
Why the Most Forward-Thinking Product Teams Work Backwards
You’ve probably heard the old adage “success is not a destination, but a journey.” Clearly its authors were not product...
Heather McCloskey
Head of Marketing
Product Life Cycle
The product lifecycle model breaks down the various stages of a product’s evolution, from its debut to its retirement. Each...
Roadmap and Roadmap Management
The Myth of First-Mover Advantage
The first-mover advantage is real. But is it the most successful method when bringing your product to market?
Digital Transformation
Digital transformation refers to the trend where businesses use digital technologies to enhance and replace existing business processes.
Agile Transformation
Agile transformation is the process of transitioning an entire organization to a nimble, reactive approach based on agile principles. Understanding...
Jobs-To-Be-Done Framework
The jobs-to-be-done framework is an approach to developing products based on understanding both the customer’s specific goal, or “job,” and...
Prioritization and Backlog
Why Cost of Delay is a Product Manager’s Secret Weapon
Product management receives a constant barrage of requests from a variety of sources. Whether you’re talking to customers, salespeople, executives,...
Dual-Track Agile
Dual-track agile is where the cross-functional product team breaks its daily development work into two tracks: discovery and delivery.
SWOT Analysis
A SWOT analysis is a planning framework that a business can use to identify a strategic endeavor’s strengths, weaknesses, opportunities,...
Product Requirements Document
A product requirements document (PRD) is an artifact used in the product development process to communicate what capabilities must be...
Product Management
The Definition of Done: What Product Managers Need to Know
Are we there yet? This is a difficult question to answer when no one agrees on where exactly “there” is....
Stakeholder Analysis
A stakeholder analysis is the process of identifying stakeholders before a project begins; grouping them according to their levels of...
Product Strategy
Product Design
What is Product Design? Product design describes the process of imagining, creating, and iterating products that solve users’ problems.
Product Strategy
Outcome-Driven Roadmapping: The Secret to a Focused Product Strategy
Discover the problem with feature-driven roadmaps and why outcome-driven roadmaps are the secret to a focused product strategy.
RICE Scoring Model
The RICE scoring model is a framework designed to help product managers determine which products, features, and other initiatives to...
User Research
User research is the discipline of learning about users’ needs and thought processes by studying how they perform tasks, observing...
Agile & Product Development
Change Management
Learn how change management refers to a systematic approach to supporting employees and teams through transitions to new processes or...
Career and Interviews
3 Reasons for Product Manager Turnover (and How to Prevent It)
When an employee leaves a company, there’s more walking out the door than a salary and a nameplate. They take...
Roadmap and Roadmap Management
How Do Roadmaps Fit into Continuous Delivery?
When you’re continually shipping code, how do you plan, build, and communicate your roadmap? In this post, we’ll outline the...
Product Management
Managing Complex Requirements in an Agile World
More and more, teams are looking to develop faster, react faster, and plan faster—even companies building complex software and hardware...
Career and Interviews
Leaving a Job? 5 Keys to Leaving a Positive Last Impression
Deciding to leave ProductPlan brings a mix of emotions. As I depart, leaving a positive last impression is a key...
Career and Interviews
How to Effectively Negotiate Your Product Management Salary
Salary negotiation isn’t easy in any profession, but it can be particularly tricky in product management. Whether it’s because some...
DACI Decision-Making Framework
The DACI decision-making framework is a model designed to improve a team's effectiveness and velocity on projects, by assigning team...
Product Designer
A product designer is responsible for the user experience of a product, usually taking direction on the business goals and...