More from Andre Theus
The Impact of Human Psychology on Product Pricing
Before we get into specific tips for product pricing, let’s get one important point out there right away: A successful… Read →
3 Prioritization Matrix Examples for Your Team
More than 40% of product managers today re-prioritize the initiatives in their backlogs every week. That’s what we found out… Read →
3 Reasons Your Product Launch Should Include a Pre-Mortem
The pilot episode of the now-cancelled TV series Low Winter Sun opens with a scene in which two cops have… Read →
6 Tips for Running a Better Product Retrospective
Regularly occurring product retrospective meetings can help your team find strengths and weaknesses in your current processes. They help you… Read →
How to Craft a Great Customer Survey
“Please complete the following 20-minute customer survey.” If you saw that subject line in your email inbox, would you feel… Read →
The ONE Word Execs and Investors Never Want to Hear
Product managers are often viewed as strategic leaders of their products. They’re expected to take the reigns of their product… Read →
The Product Manager’s Scientific Method
In the Amazon TV series Bosch, a sign stapled to the cubicle wall of homicide detective Harry Bosch reads, “Get… Read →
Books for the Product Manager’s Summer Reading List
A Pew Research study released in 2018 found that one in four Americans hadn’t read a single book in the… Read →
When a Product Manager Can’t Get Enthusiastic About Her Product
You’re a few weeks into your role as a product manager with a new organization. Your offices are pretty cool…. Read →
Is Your Product Using the Right Sales Channels?
Can you guess which profession Americans deem the most ethical and trustworthy? How about the profession they trust the least?… Read →
What Product Managers Can Learn From 4 Products That Flopped
As product managers, we all strive to help our products not just survive but also thrive. It’s easy to acknowledge… Read →
A Little Reminder About Your User Personas
For this post, we’d like to offer you a friendly product management reminder, because we all need these types of… Read →
Product Management Lessons from IKEA’s BILLY Bookcase
If we asked you to think of the most mundane, uninteresting product that came to mind, you couldn’t do much… Read →
How to Liven Up Your Excel-based Roadmap Meetings (if You’re Really Stuck with Excel)
Caution: Satirical post. Reduce seriousness ahead. There is one recorded instance in world history of a PowerPoint presentation bringing an… Read →
Roadmap Timelines: Do You Need Them? When?
Often the most fiercely debated issue on a company’s product roadmap isn’t related to the product’s functionality or user experience—it’s… Read →
Purpose-Built Roadmap Tools: 5 Reasons Product Managers Switch to Them
If you’ve ever built or presented a product roadmap (or any type of strategic roadmap) using software designed for spreadsheets… Read →
When is it Smart to Share Your Roadmap Publicly? And When Would it be a Disaster?
Economist Arthur Laffer became famous—well, as famous as an economist can become—when he introduced his Laffer Curve to explain how… Read →
5 Steps to a Winning Product Strategy
Inspiration is a wonderful gift to a product manager—when it strikes. But like lightning (one of the few other things… Read →