More from Andre Theus
6 Key Hard Skills in Product Management
You hear a lot about the need for soft skills in product management, but product managers also need hard skills…. Read →
How Product Managers Should Deal with Different Stakeholder Types
The product management community often uses the term stakeholder management as shorthand for how product managers communicate with executives and… Read →
Time to End-of-Life Your Product? Use This 10-Step Checklist
Almost all products eventually reach their natural end-of-life. So it becomes product’s job to take them through the phase-out or… Read →
7 Secrets for Successful Product Roadmaps
Wouldn’t it be great if you could learn, right now, from hundreds of experienced product managers? What would they say… Read →
Product Managers: 5 Tips for Dealing with Different Personality Types
If you were running a focus group for a new product and you knew a few members of the group… Read →
The Typical Product Planning Process
The product management role is incredibly dynamic and, frankly, that’s part of the appeal. The rules aren’t always clearly defined,… Read →
Creating a Roadmap: How Long Should it Take?
A successful product roadmap is, in a sense, a work of art. So to answer the question, “How long should… Read →
The Impact of Human Psychology on Product Pricing
Before we get into specific tips for product pricing, let’s get one important point out there right away: A successful… Read →
3 Prioritization Matrix Examples for Your Team
More than 40% of product managers today re-prioritize the initiatives in their backlogs every week. That’s what we found out… Read →
3 Reasons Your Product Launch Should Include a Pre-Mortem
The pilot episode of the now-cancelled TV series Low Winter Sun opens with a scene in which two cops have… Read →
6 Tips for Better Product Retrospective Meetings
Product retrospective meetings, also sometimes called sprint retrospectives, can help your team find strengths and weaknesses in your current processes…. Read →
How to Craft a Great Customer Survey
“Please complete the following 20-minute customer survey.” If you saw that subject line in your email inbox, would you feel… Read →
The ONE Word Execs and Investors Never Want to Hear
Product managers are often viewed as strategic leaders of their products. They’re expected to take the reigns of their product… Read →
The Product Manager’s Scientific Method
In the Amazon TV series Bosch, a sign stapled to the cubicle wall of homicide detective Harry Bosch reads, “Get… Read →
Books for the Product Manager’s Summer Reading List
A Pew Research study released in 2018 found that one in four Americans hadn’t read a single book in the… Read →
When a Product Manager Can’t Get Enthusiastic About Her Product
You’re a few weeks into your role as a product manager with a new organization. Your offices are pretty cool…. Read →
Is Your Product Using the Right Sales Channels?
Can you guess which profession Americans deem the most ethical and trustworthy? How about the profession they trust the least?… Read →
What Product Managers Can Learn From 4 Products That Flopped
As product managers, we all strive to help our products not just survive but also thrive. It’s easy to acknowledge… Read →