Using a theme-based product roadmap can help product managers think in outcomes—rather than in features. A theme-based product roadmap is an excellent approach for grouping goals and plans into high-level strategic categories. Focusing on themes instead of features can help your team make better strategic and tactical decisions, help persuade your executives, and help your team build better products. This theme-based product roadmap template focuses on maintaining a high-level blueprint of a team’s goals and plans as they relate to the product strategy.

Key Features

  • Leaves room for inspiration and ideas to flow from your team
  • Simple, birds eye view makes it easy for all audiences to understand both the “what” and the “why”
  • A theme-driven roadmap focuses on broader objectives as opposed to detailed, feature specs

Created with a small time frame (1 quarter, but easily modified), this style of roadmap is a fitting choice for product teams who want to communicate what they’re working on to the rest of their organization. Swimlanes are organized by functional areas, making it clear what each team would be working on without worrying about getting caught up in the details. Capture the strategic big picture at a glance by utilizing the legend to display business objectives. Use a theme-based product roadmap to get others on the same page about your product’s strategy.