Content calendars help marketing teams manage their publishing schedules and coordinate content marketing initiatives. This example content calendar maps out a company’s blog posts, email campaigns, and web page content over a three month period. Swimlanes visually divide up the calendar based on content type. The bars on the roadmap provide a general overview of when the team is working on each project without committing to specific publishing dates.
- Great for mapping out your publishing schedule over time
- Color-coded according to strategic marketing goals
- High-level 4-month timeframe
Each item on this content calendar is tied back to a strategic goal like driving traffic to the website or generating new sales leads. The goals are clearly displayed in the legend and the roadmap initiatives are color-coded accordingly. A content marketing team might choose to use this roadmap to easily communicate their strategic plan to executives or other department heads.