Product Launch Plan Template

Product Launch Plan Template

  • Great for product marketing teams that are planning the release of a new product
  • Swimlanes shows different functional responsibilities
  • Milestones are used to mark dates that are important to all teams

The product launch roadmap is typically managed by the product marketing team to coordinate efforts across different teams.

A product launch plan is usually a timeline-based roadmap that clearly communicates the deliverables in relation to time. This example roadmap is organized by the type of initiative. The four categories, represented by swimlanes, are product/service management, branding/marketing, channel management, and sales/post sales. The time horizon for this product launch plan is six months, and the colors represent the phase of each initiative, from research to strategy to action. Milestones designate the deadlines for go/no-go testing, launching the beta version, and making the product generally available.

Quick Facts

Use Case:
Product Marketing
Executives / Team Leaders
Time Horizon:
6 Months
Time Units: