Probably even more important than defining the specifics of an individual marketing campaign is finding the right marketing mix. A digital marketing roadmap allows your program managers to better coordinate all of their efforts across different marketing channels.
The digital marketing roadmap illustrated in the example above visualizes your content marketing initiatives, your paid and organic search efforts, your email marketing campaigns, and your social media strategy. Each of the efforts are categorized based on their stage in the marketing funnel. In this example, initiatives color-coded green are aimed at bringing in new traffic, dark blue initiatives are focused on acquisition, orange initiatives are focused on lead nurture, light blue initiatives target conversion, and red initiatives aim to increase product visibility.
The time horizon for this digital marketing roadmap is about six months, and milestones are added to showcase the dates of an SEM audit, drip campaign overview, and a general marketing review.
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