The Role Roadmaps Play in Managing Product Design
In modern software development, product designers tend to be embedded on a cross-functional squad or scrum team. That team’s collective work is often represented,...
More from Jaimi "J.J." Kercher
Getting Real about Customer Delight: The Strategy of Emotional Outcomes
It’s all the rage, and is often the reason we get out of the bed each day – we want to delight our customers...
Aligning Your Roadmap Themes to the Customer Journey
Much has been written over the last few years on the idea of the featureless roadmap, which challenges product teams to present their plans...
5 Ways Product Teams Can Drive an Exceptional Customer Experience Strategy
I’ve worked exclusively on digital products for over 14 years, primarily in product and design-centric roles. Thinking back, it’s surprising that it was only...
A Non-Designer’s Guide for Hiring a UX Designer
Technology and design are in the midst of an exciting crossroads, where businesses are becoming aware that the products and services they provide, no...
