When launching a new product, you need to make sure all your initiatives are in sync and all team members know when they need to complete the initiatives that they are driving. Often a product launch roadmap is managed by the product marketing department to coordinate efforts across different teams.
A product launch plan usually is a timeline-based roadmap that clearly communicates the deliverables in relation to time. This example roadmap is organized by the type of initiative. The four categories, represented by swimlanes, are product/service management, branding/marketing, channel management, and sales/post sales.
The time horizon for this product launch plan is six months, and the colors represent the phase of each initiative, from research to strategy to action. Milestones designate the deadlines for go/no-go testing, launching the beta version, and making the product generally available.