Marketing Strategy Template

Marketing Strategy Template

  • Great for mapping out your marketing initiatives over time
  • Initiatives are grouped together in swim lanes
  • Color-coded according to project phase

A marketing strategy roadmap communicates your high-level marketing plan to important stakeholders across your organization. A marketing strategy like this one can be used in conjunction with more granular marketing roadmaps like content calendars or mobile marketing plans.

This marketing strategy roadmap does not include any specific dates. Instead, it shows only the general sequence of marketing initiatives and which initiatives are required by others. The legend indicates which phase each initiative belongs to: analysis, execution, or evaluation. The swimlanes categorize the initiatives into functional areas. For example, the last lane includes only those initiatives having to do with optimization, such as tweaking copy and adjusting investments.

Quick Facts

Use Case:
Time Horizon:
12 Months or None
Time Units:
Project Phase